Creating a Welcoming Community Environment
Eleanor Whitney
Community Marketing Manager, Dev Bootcamp NYC
@killerfemme
#cmxsummit
Museums are vibrant learning communitiesAt the Brooklyn Museum we:
• Served diverse audience members
• Taught 400 + students on weekdays
• Engaged 200 + families on weekends
• Attracted over 10,000 visitors monthly for free First Saturdays
@killerfemme
Effective design is welcoming. It makes your visitors feel comfortable.
Museums:
• Wayfinding signs
• Take care of needs
• Accessible
• Logical layout
Communities:
• Clear navigation
• Prominent calls to action
• Logical next steps
@killerfemme
Clear guidelines set visitors up for success
Museums:
• Rules
• What you can do?
Communities:
• Code of conduct
• Rules for interaction
@killerfemme
Model behavior and participation
Museums
• Guides
• Self-guided learning
• Online info and apps
Communities
• Community managers
• Highlight model behavior
• Reward leading community members
@killerfemme
Clear paths of entry and levels of engagement
Museums
• Casual visitor
• Tour, class, or event
• Membership
• Extended courses
• Online community
Communities
• Customers
• Members that interact
• Community ambassadors
• “Super users”
@killerfemme
Vibrant communities:• Clear direction builds comfort
• Guidelines set members up for success
• Demonstrate and highlight “model” participation
• Create awesome content
• Inspire engagement
• Provide multiple entry points for involvement
@killerfemme
Thank you! Eleanor Whitney@[email protected]
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