El consumidor de video online Giancarlo Giansante
Director ejecutivo y socio LVN Consulting @GiancarloGians
giancarlogiansante.com
+Hemos cambiado
+Somos todos productores…
+… y consumidores
+Desde cualquier dispositivo
Question asked: "Which, if any, of the following devices do you currently use?" Total Respondents: 1000 Base: Total online and offline population Source: The Connected Consumer Survey 2014
72% cuenta con un smartphone
+Más hombres que mujeres
Source: Comscore, videometrix, December 2013. Only Desktop.
69% 31%
+28% ve uno o más videos al día…
Question asked: "Please think about your usage habits during the last month. I’m going to read you some activities that you may do for personal reasons on your [smartphone / tablet / PC or laptop]. How often do you...?" Total Respondents: 561 Base: Internet users (via smartphone) Source: The Connected Consumer Survey 2014
… pero desde el móvil
Question asked: "Please think about your usage habits during the last month. I’m going to read you some activities that you may do for personal reasons on your [smartphone / tablet / PC or laptop]. How often do you...?" Total Respondents: 561 Base: Internet users (via smartphone) Source: The Connected Consumer Survey 2014
+15-34: todos viendo videos
Source: Comscore, videometrix, December 2013. Only Desktop.
Afinidad: + 170%
+Mientras estamos con la TV
Question asked: "When you think about the last time you were using the Internet while watching TV at the same time – which of the following devices did you use for going online?" Total Respondents: 409 Base: Internet users who use the Internet while watching TV | Answering based on a recent multiscreening session Source: The Connected Consumer Survey 2014
+Entretenimiento-Relax-Inspiración
To relax / escape
To be entertained / inspired
To stay up to date / on top of trends
To learn something new
To feel connected with people / communicate
To find out something new / progress in a task
To pursue a hobby / interest
To find information on products or services / shop
To see something that cannot be found anywhere else
Other
0% 10% 20% 30% 40%
9%
8%
9%
21%
10%
8%
15%
14%
39%
27%
Question asked: "Why did you watch the video(s) online?" Total Respondents: 2657 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week Source: The Consumer Barometer Survey 2014
+Concentración máxima
Question asked: "And how would you best describe the attention you gave to the video(s)?" Total Respondents: 2657 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week Source: The Consumer Barometer Survey 2014
65% dedica el 100% de su
atención
+En España, en pareja
Question asked: Who, if anyone, was watching video(s) with you? Source: Consumer Barometer Survey 2014 Base: Internet users | Watched online video in the past week | Answering based on the most recent online video session in the past week
España 23%
Suecia 12%
Italia 16%
+Power users
+Tres insights
■Generación C ■Consumo móvil ■Entretenimiento, relax e inspiración
+¿Preguntas?
@GiancarloGians
linkedIn.com/GiancarloGiansante