EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
TRENDY TRAVEL:
Get Emotional about Sustainable Transport & Soft Mobility
Projekt unterstützt durch
“Intelligent Energy – Europe” Programme of the European Community www.trendy-travel.eu
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Project Summary
Hauptziel ist es zu zeigen wie man nachhaltigen Verkehr mehr emotionalisieren kann, um damit eine Verlagerung vom Auto auf gesündere, umweltfreundlichere Verkehrsarten zu erreichen.
5 Anwedungsbereiche werden in 11 Ländern umgesetzt:1: Storytelling – interessante Geschichten sollen Zuhörer/Zuseher /Leser fesseln2: Rituale geben Struktur– bicycle events through the year3: Imageverbesserung hauptsächlich in den Neuen Mitgliedstaaten4: Pleasing the eye: good design for sustainable transport5: Kinder erziehen ihre Eltern: wie Kinder ihre Eltern in Richtung nachhaltigen Verkehr lenken können
Erwartete Hauptergebnisse sind:Lokal: Verminderte Emissionen, Energie- und Kosteneinsparung Gemeinsam: verschiedenstes VerbreitungsmaterialGlobal: Anwendungen, die über ganz Europa verbreitet werden können
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
WP3 T1: Storytelling
NS: range of different pilot campaigns (incl. Health and Railway travel), exciting stories, stickers, thematic brochure, re-design of bicycle park etc.
BUS CONSULTING: installment of sms-text competition into web-based computer art project
FGM-AMOR: set of short stories, set of video clips, set of cartoons and illustrations
MODELLSCHULE GRAZ: installment of yearly project with comics on sustainable travel
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
WP3 T2: Rituals provide structureCCC: Bicycle Event Calender, Fashion Show, promotion of good cycling routes, etc.
FEMMO: Bicycle Event Calender, incl. bicycle fair and bicycle circus and various campaigns
VHCB: Bicycle – new fashion in Vilnius
AGEAS: Bicycle Event Calender with various events and car free Sundays
MARTIN: 3 parts of bicycle calender, e.g.
SIU: Bike to University Month, Spring flee market for bikes and bike competitions
PMO and VHCB will take up at least two examples
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
WP3 T3: Raising the image
MARTIN: Education of key target groups, including children, teenagers, senior citizens, vendors and sports clubs as well as doctors and health organisations, etc.
FGM: Brochure about good reasons for cycling
AGEAS: Bike sharing, recreational cycling tours
SIU: Bike rental and leasing service, recreational cycling tours, bike competitions, marketing etc.
EAP: Establishment of sport links, media connection and talking points
VHCB: Bicycle fashion contest
FEMMO: Campaign bus
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
WP3 T4: Pleasing the eye
MODELLSCHULE: Emotionalization of European travel and transport scene through visual design; creation of visuals
CCC: Design of bike clothing and accessories
FGM-AMOR: Development of further graphics, cartoons and pictures as well as creation of visuals
ÖKI: Development of resource pack on good design in cycling, including cycling routes and maps and equipment
NS: Resource pack for improved station design
FEMMO: Design of bike clothing and accessories
MARTIN: Development of design guidelines for cycling infrastructure
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
WP3 T5: Children guide parents
ÖKI: Kindergarten lottery, bicycle trailer service, Kindergarten books
PMO: Media partnership, Traffic Snake Game, Kindergarten bicycle training, picture books
MARTIN: Kindergarten travel programme, kindergarten books
VILNIUS: Workshops with parents and children, kindergarten training for safe cycling, contests
FEMMO: Back on your bike- training, bike rotation in primary schools and kindergartens, bicycle traffic school, safe ride to school, cycle to school initiative, etc.
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Background
Some basic facts illustrate the motivation for the emotional promotion of clean urban transport:
• more than 50% of all human decisions are emotional - often against rational awareness
• most marketing campaigns for cars target human emotions
• more than 90% of all marketing expenses for transport come from car manufacturers
TRENDY TRAVEL:aims to ensure that Public transport, cycling and walking are associated with positive emotions like excitement, fun, being moved emotionally lust for life, pride etc.
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Objectives and Main Steps
The overall objectives are:
• Change of perception and attitudes towards sustainable transport modes
• Setting anchors for sustainable transport and soft policies in city policy
• Usage of facilitating materials created in TT
• Creating virtuous circles (upward spirals) for sustainable transport
• Achieving dissemination of good practises
• Energy savings, emissions reductions, cost savings
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Objectives and main steps
What Trendy Travel Sites Plan to do:
Power of Enduring Stories using texts, picture stories,
video clips, metaphors, analogies & theatre plays to
promote “Trendier Travel“ will be carried out by
4 partners
Ritual Events will be organized to promote cycling throughout the year at 8 sites with various events and yearly
campaigns
6 sites will be involved in developing good/corporate designs for infrastructure & gear to Please The Eyes of
cyclists, skaters & pedestrian rail commuters.
Pictures, paintings &cartoons on sustainable
travel will be produced
5 sites will empower Children To Guide Their Parents to make more sustainable travel choices,
through training, workshops, games and competitions
5 New Member States will Raise The Image Of
Cycling through celebrity endorsements, special events/tours & other
campaigns to create a new mobility culture
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Expected Results
Key Deliverables/outcomes/results
A database of storiesdatabase of stories as booklets, plays, video clips, cartoons, illustrations, photo and comic strips used to
promote sustainable travel
8 calendars8 calendars of events to promote cycling
A Brochure on 21 good reasons for cycling21 good reasons for cycling in at least 6 languages
Best-Practice Fact sheetsBest-Practice Fact sheets on raising the image of cycling
10 “Bicycle climate testsBicycle climate tests” completed
Good design resource packsdesign resource packs for infrastructure & gear that please cyclists, skaters & pedestrian commuters
Picture booksPicture books for kindergartens
“RecipesRecipes” for cycling training, competitions and games for schools and kindergartens
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Partners and Contacts
CO-ORDINATOR:
Cork City Council, Anglesea Street, City Hall, IE Cork – Ireland
Ms. Gaelle Croisier or Mr. Pat Casey E-mail: [email protected] +353 21 492 4452 or+353 21 492 4657
+353 21 492 4782
Project Website: www.trendy-travel.eu
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Partners and contacts
ITALY ÖKOINSTITUT Südtirol/Altocontact: Mr. Harald Reiter/Ms. Franziska Mair
AGEAS: Agencia per la gestione energia-ambiente sviluppo sosteniblile Salernocontact: Ms. Agnese Germino / Mr. Angelo Nicoletti
AUSTRIA: Verein Grazer Modellschulecontact: Ms. Andrea Winkler
FGM-AMOR Forschungsgesellschaft Mobilität – Austrian Mobility Researchcontact: Mr. Karl Reiter / Mr. Robert Pressl / Ms. Susanne Wrighton
ROMANIA City Hall of Oradeacontact: Ms. Ioana Popa / Ms. Oana Sabau
DENMARK Energy Agency in Aarhuscontact: Ms. Lene Rasmussen/ Mr. Jakob Worm
EIE/07/291/SI2.466803 project duration: 36 months Date of Creation of slides: October 08
Partners and contacts
HUNGARY Szechenyi Istvan University Győrcontact: Ms. Emese Mako / Mr. Peter Toth
BULGARIA Energy Agency of Plovdiv contact: Ms. Bogdana Bogdanova
NETHERLANDS NS Nederlandse Spörwegencontact: Mr. Mark van Hagen / Ms. Vera Aaldering
SLOVAKIA City of Martincontact: Mr. Milan Nemcek / Ms. Aneta Rusnakova/Ms. Denisa Valaskova
LITHUANIA Vilnius Health City Bureaucontact: Ms. Akvile Vosyliene / Ms. Rita Baskiene
PORTUGAL BUS STOP– Consultores Criativos, LDAcontact: Mr. Pedro Diego Vaz / Ms. Marta Gomes