Effectiveness

of

Digital Advertising in 2021

INTRODUCTION❏ As we know, in recent years, the world has been moving increasingly

towards digital.

❏ Digital advertising has now emerged as the most effective mediums to

reach out to people locked inside their houses and stuck to their mobile

and tablet screens.

❏ Taking these new trends into account, brands and agencies can stay

ahead of the competition and achieve better ROI.

❏ It’s a fact that 2020 became the year of more digital users.

❏ As technology continues to develop, the brands opt for several digital

methods for advertising to their customers.

❏ Due to the novel coronavirus, the social interactions remain limited.

Here comes the importance of social media.

Digital Advertising❏ Digital advertising is used for advertising content, promotions,

products, services, and more.

❏ Most of the brands use digital advertising platforms than the

traditional ones.

❏ Depending upon the digital advertisement the brand exploration

varies.

❏ This may help to increase the brand awareness than other means.

❏ The recent surveys show that the digital advertisements may work

75% better than traditional ones especially in the year 2021.

❏ Whether your brand is small or big the effect of digital advertisement

is bigger.

❏ Also this type of advertisement helps to update the customers

regarding the latest updates about your products and services.

❏ Also this platform helps to inform the customers about the remote

working teams of their brand.

❏ As the novel coronavirus is spreading widely, remote working of

brands for their customers is becoming popular.

❏ So the advertising through the digital platform helps to inform the

operating procedures of physical location, time etc.

❏ All these details will become a regular addition to email and social

media marketing efforts.

❏ Proper marketing campaigns will help to garner the highest ROI.

CONCLUSION❏ In 2021, people who spend time interacting with brands will want to

feel like they are part of the conversation rather than part of the

crowd.

❏ The more amount of time spent online and at home means followers

are more free to engage with the brand they deem worthy.

❏ In 2021, brands will increase the amount of time spent responding to

comments to make sure their followers know their messages are

appreciated.