1. Effective Strategiesfor IncreasingStudent Participationin
Study AbroadKaren EisenhutPoint Loma Nazarene UniversityLisa
LobergCalifornia Lutheran UniversityNAFSA Region XII ConferenceSan
Jose, CAOctober 24, 2012
2. Welcome Introductions Karen Eisenhut, Point Loma Nazarene
University Lisa Loberg, California Lutheran University
3. Quiz / Questionnaire1. Over the past year, semester study
abroad numbers have: a. Increased dramatically b. Increased
somewhat c. Stayed the same d. Decreased somewhat e. Decreased
dramatically2. Over the past year, the office budget has: a.
Increased dramatically b. Increased somewhat c. Stayed the same d.
Decreased somewhat e. Decreased dramatically
4. Quiz / Questionnaire3. Does your office want to increase the
number of students who study abroad on semester programs? a. yes b.
no4. Is your office goal in support of or in conflict with
institutional priorities? Please explain briefly.
5. Quiz / Questionnaire5. What barriers/misperceptions/myths do
you think preventmore of your students from studying abroad? Please
rank 1-8. ______Cant get the classes they need for their major
______Concerns about graduating on time. ______Dont believe they
can afford it ______Dont know how the process works ______Dont see
the value or connection to their career ______Family pressure to
stay close to home ______General fear about the experience
______Unaware of the opportunity
6. Quiz / Questionnaire6. When your office is engaged in
marketing and outreach, who is the primary target audience? a.
students b. university staff/administration c. faculty d.
parents/families e. other: please specify7. Who is the secondary
target audience? a. students b. university staff/administration c.
faculty d. parents/families e. other: please specify
7. Quiz / Questionnaire8. What phrase best describes your
current office operations:a. Things are slow in the office, and we
wish we had more projects and work to do.b. We are adequately
handling the workload we have and dont need more staff/resources or
projects.c. Things are busy in the office, and we wish we had more
staff/resources.d. The office is running beyond full capacity, and
we desperately need more staff/resources.
8. Quiz / Questionnaire9. What do you think is the key to
getting more students tostudy abroad?
9. Research study findingsExploring factors that lead to
student participationin study abroad
10. How can support fromfaculty help eliminatebarriers to
participation?
11. Quiz / Questionnaire5. What barriers/misperceptions/myths
do you think preventmore of your students from studying abroad?
Please rank 1-8. ______Cant get the classes they need for their
major ______Concerns about graduating on time. ______Dont believe
they can afford it ______Dont know how the process works ______Dont
see the value or connection to their career ______Family pressure
to stay close to home ______General fear about the experience
______Unaware of the opportunity
12. Implications Re-think strategies for marketing and outreach
Where best to spend limited time, energy, and resources Improve the
dynamic of the relationship between the study abroad office and
academic departments Perhaps the identified barriers go away with
increased faculty support and curriculum/academic integration of
study abroad
13. How can outreach to facultymake our job easier?
14. GroupDiscussion Questions1. What are you finding to bemost
effective in yourmarketing and outreachefforts?2. Do you currently
work withareas across campus tocommunicate opportunities tostudy
abroad?3. What evidence to you seethat indicates how it is
working?
15. GroupDiscussion Questions4. Have you considered amarketing
strategy for facultywho may be very influential inencouraging
students to studyabroad?5. How would you reach thefaculty and what
informationwould you give them?How would the messagingdiffer?
16. Thank you for yourparticipation Karen Eisenhut, Point Loma
Nazarene University [email protected] Lisa Loberg,
California Lutheran University [email protected]