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Effective New Year’s Resolutions
Sean Rose - Vice President, MarketingJanuary, 2013
Session Overview
Part 1: Improve Operations
Part 2: Be More Visible
Part 3: Raise More $
Part 4: How Demosphere Can Help
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Your Organization Today
When thinking about your organization today...
Ineffective - Not as efficient as we can be.
Hidden - The community doesn’t know us.
Poor - Fundraising is difficult / No excess funds.
What Your Org. Can Be
In the future...
Staff are maximizing their time.
We are known in the community.
We are innovative fundraisers.
Demosphere KnowsYouth Sports!
1,200+ customers.
22+ years of experience.
7 years of experience personally.
Improve Operations
Ask the right questions
Name 3 things that would help you be more productive...
Improve Operations
Ask the right questions
What can you do to help improve your org’s workflow?
Improve Operations
Ask the right questions
Why are we doing this? (be specific)
Be More VisibleHow can we raise awareness?
Commit to a regular email newsletter schedule.
BONUS: Clean list for duplicates, bounced addresses, etc.
Be More VisibleHow can we raise awareness?
Update your website (Pictures tell stories)
Commit to 1/2/3 pictures per week.
Be More Visible
How can we raise awareness?
Introduce 10 friends.
Be More VisibleHow can we raise awareness?
Make friends with the media.
Local Newspapers
Always looking for ‘experts’...
Be More Visible
How can we raise awareness?
Make Appearances
Chamber of Commerce, Kiwanis, Lions, School PTA, Religious Groups
Raise More Money
How do we improve the fundraising process?
Commit to holding a new event.
Auction, Casino Night, etc.
Raise More Money
How do we improve the fundraising process?
Be transparent - how will/do you use funds?
Raise More Money
How do we improve the fundraising process?
Make it easy.
Raise More Money
How do we improve the fundraising process?
Personalized Thank You’s ... within 72 hours.
Demosphere Can Help!
22 years of database management experience
SSL Encryption / PCI Compliant
Reliable backups
Privacy Policy
Bonuses
Recommendations & Best Practices based on 22+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
Investment
$250 Setup Fee
$2.50 per registrant OR
$3.00 per child per year
2.09% + $.50 credit card
Wrap Up
Questions? [email protected]
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