Economic Impact and Visit Characteristics of Missouri Tourism
Fiscal Year 2017 Executive Summary
Developed March 2018
2
Introduction and definitions This executive summary was compiled with information from two different reports: the FY17 Economic Impact Study by Tourism Economics and the Missouri FY17 Travelers’ study based upon TNS TravelsAmerica research.
Visitors included travelers from Missouri and other states who came from a distance greater than 50 miles and/or stayed overnight, and the trip was outside of the usual routine.
The impact of tourism includes direct spending, the indirect (supply-chain) effects, and induced (income) effects.
Impacts were measured in terms of employment, income, gross output (business sales), and tax revenues.
3
Headline results Tourism in Missouri generated a $16.8 billion
impact in FY2017, an increase of 2.2% from FY2016. This economic impact is based upon the spending of an estimated 42.0 million visitors to Missouri.
Visitor expenditures in tourism-related industries such as hotels/motels, attractions, restaurants, etc. (as defined in state statutes) were $13.3 billion in FY2017- a 1.7% increase over FY2016.
Domestic overnight visitors spent an average of $100 per person per day, day trippers spent an average of $90 per person, and the overall average was $99 per person per day.
Tourism in Missouri generated $1.41 billion in local and state tax revenues in FY2017. Including federal taxes, tourism generated $2.40 billion including federal tax revenues, 1.4% more than in FY2016.
4
Headline results Tourism-related industries in FY2017
provided 313,362 jobs in Missouri for a 1.8% increase over FY2016.
Approximately 8.4% (1 in 12) of all jobs in the state were in tourism-related industries.
Nearly two-thirds of visitors stayed overnight (65.8%) and 89.2% came for leisure.
Nearly 40.9% of Missouri’s tourism is from within the state, 2.3 percentage points less than a year earlier.
Visiting friends and family, shopping, sightseeing, and fine dining are common activity for Missouri visitors.
5
Lodging for FY2017 Lodging demand was tepid in
FY17, but continues to outpace supply.
In FY2017, room demand rose 0.6% and supply decreased slightly, by 0.1%.
The occupancy rate increased to 61.2% from 60.7%, and pushed up average daily rates by 3.4%.
Total room revenues increased by 4.0% in FY2017, with price growth accounting for most of the revenue growth.
95
100
105
110
115
120
09 10 11 12 13 14 15 16 17
SupplyDemand
Demand leveled off in FY17Fiscal years, index 2009 = 100
Sources: STR, Tourism Economics
-6-4-202468
1012
10 11 12 13 14 15 16 17
ADRRoom demandRoom revenues
Prices were the key driver of revenues in FY17By fiscal year, contribution to growth, % ch
Sources: STR, Tourism Economics
6
Visitor segments in FY2017 Missouri hosted an estimated
42.0 million visitors in FY2017, a 0.6% increase from FY2016.
Nearly two-thirds of visitors stayed overnight (65.8%). International visitors made up 1.0% of total volume.
Domestic overnight visitors spent an average of $100 per person per day, while the average for day trippers was $90. Overnight visitors accounted for 86% of all domestic visitor spending.
0%10%20%30%40%50%60%70%80%90%
100%
Missouri Visitor CharacteristicsFY2017 labeled
Sources: TNS, Visa Vue, Tourism Economics
Overnight(65.8%)
Day(34.2%)
Int'l(1.0%)
Domestic(99.0%)
Day/Overnight Domestic/Int'l
FY17FY16
7
Visit Characteristics*
Trip purpose Travel party size and
makeup Activities Accommodations Source Markets
From an Economic Impact standpoint, what characteristics impact the economy and from where is it coming? The main questions are: Why did they come? Who came on the trip? What did they do? Where did they stay? From where did they come, as in “Source Markets?”
8
* Source: The information in this sections comes from Missouri’s participation in a consortium of states’ project called TNS TravelsAmerica.
Trip Purpose Leisure travel was the primary purpose for coming to Missouri (nearly 80%)
More than half of travelers visited friends and family while on their Missouri trip
Of those who traveled primarily for business reasons, 33% extended their stay for leisure purposes
5.9%
12.3%
15.3%
20.2%
30.0%
33.4%
53.1%
0% 20% 40% 60%
Business (Conf./Conv.)
Business (General)
Personal bus. (medical travel,education, etc.)
Outdoor recreation
Other pleasure/personal
Entertainment/Sightseeing
Visit friends/relatives
All Purposes of Trip to Missouri
FY17 TNS TravelsAmerica
VFR42.4%
Outdoor rec7.0%
Entertainment16.1%
Other pleasure12.9%
Pers. Bus.(medical,
education, etc.)9.4%
Business8.7%
Other3.6%
Primary Purpose of Trip to Missouri
FY17 TNS TravelsAmerica
8
Children in Household and Travel Party Nearly 38% of travelers to Missouri have children in their household,
but only 30% bring children along on their trip
16.9%
16.9%
17.5%
62.8%
17.7%
16.1%
17.4%
62.1%
0% 10% 20% 30% 40% 50% 60% 70%
Children age 13-17
Children age 6-12
Children age 0-5
No children under 18
Children in Household
Travelers to MO Travelers in U.S.
0.8%
1.2%
3.4%
11.0%
12.8%
70.8%
0.9%
1.9%
3.3%
11.7%
12.5%
69.8%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Five or more children on trip
Four children on trip
Three children on trip
Two children on trip
One child on trip
No children on trip
Children in Travel Party
Travelers to Missouri Travelers in U.S.
9FY17 TNS TravelsAmerica
Visitor Activities The most commonly reported activities are visiting family (26.6%), shopping
(19.3%), and visiting friends (12.8%) (not included in charts below)
After shopping and seeing friends, the top activities for Missouri visitors include fine dining, sightseeing, museums, visiting historic sites and churches, and musical performances/shows. (All activities in data table – next page.)
10
Chart1
Family reunion
Zoos/ Aquariums/ Aviaries
Fishing
State park/Rec areas
Casino/gaming
Theme/Amusement/Water park
Musical performance/show
Urban sightseeing
Historic sites/churches
Museums
Rural sightseeing
Fine dining
FY17 TNS TravelsAmerica
Activities While in Missouri
0.0310918294
0.0368763557
0.0419378163
0.0469992769
0.0484454085
0.0491684743
0.0636297903
0.0737527115
0.0759219089
0.0939985539
0.0997830803
0.107736804
Final
FY 2017 x Q4 States selected to continue x Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.
Fiscal Year
Filter: All interviewsWeight: Demo WeightLevel: stateFY 2017
Total
Q4 States selected to continue
Missouri
Total1,383
100.0%
1Visiting relatives26.6%Old homes/mansions1.7%
2Shopping19.3%Beach1.6%
3Visiting friends12.8%Caverns1.6%
4Fine dining10.8%Symphony/opera/concert1.4%
5Rural sightseeing10.0%Farms/ Ranches/ Agri-tours1.3%
6Museums9.4%Nature travel/ecotouring1.3%
7Historic sites/churches7.6%Golf1.2%
8Urban sightseeing7.4%Amateur Sports (participant)1.2%
9Musical performance/show6.4%Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding1.2%
10Theme/Amusement/Water park4.9%Spa/health club1.1%
11Theme park4.9%Bird watching1.0%
12Casino/gaming4.8%Horseback riding1.0%
13State park/Monuments/ Rec areas4.7%Water skiing0.9%
14Fishing4.2%Hunting0.8%
15Zoos/ Aquariums/ Aviaries3.7%ATV/Four-wheeling0.7%
16Family reunion3.1%Distilleries0.7%
17Craft breweries3.0%Biking /Road biking/ Cycling0.6%
18Musical theater2.8%High School/College reunion0.5%
19Wildlife viewing2.8%Native American ruins/Rock art0.5%
20Nightclub/dancing2.7%Area where a TV show or movie was filmed0.3%
21Theater/drama2.7%Motor sports - NASCAR/Indy0.3%
22Art galleries2.7%Mountain biking0.3%
23Camping2.7%Horseracing0.2%
24Wine tasting/winery tour2.7%Hang gliding/ Skydiving/ Base jumping0.1%
25Motor boat/Jet ski2.5%Rodeo/State fair0.1%
26Sports events - Major/ Professional2.5%Sailing0.1%
27National park/Monuments/ Rec areas2.4%Rock/mountain climbing0.1%
28Gardens2.3%Skiing/snowboarding0.1%
29Special events/Festivals2.2%Snowmobiling0.1%
30Amateur Sports (spectator)2.2%Tennis0.1%
31Hiking/ Backpacking/ Canyoneering2.0%Scuba diving/snorkeling0.0%
32Local/folk arts/crafts2.0%Other snow sports0.0%
33Other nature (photography, rockhound, etc)1.7%
Working
FY 2017 x Q4 States selected to continue x Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.
Filter: All interviewsWeight: Demo WeightLevel: stateFiscal Year
FY 2017
TotalQ4 States selected to continue
Missouri
Total67,7271,383
100.0%100.0%
Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Visiting relatives16,66336826.61%
None of the above12,35030221.84%
Shopping15,40326719.31%
Visiting friends9,72017712.80%
Fine dining9,60514910.77%
Rural sightseeing7,1271389.98%
Museums6,3661309.40%
Historic sites/churches6,3911057.59%
Urban sightseeing6,6231027.38%
Musical performance/show (Added 3/14)2,427886.36%
Theme park/ Amusement park/ Water park (Text Chg 3/14)3,384684.92%
Theme park3,384684.92%
Casino/gaming4,590674.84%
State park/Monuments/ Recreation areas (Added 3/14)4,580654.70%
Fishing (Text Chg 3/14)2,122584.19%
Zoos/ Aquariums/ Aviaries (Text Chg 3/14)2,377513.69%
Family reunion3,140433.11%
Craft breweries2,406412.96%
Musical theater1,727392.82%
Wildlife viewing3,128392.82%
Nightclub/dancing3,262382.75%
Theater/drama1,898382.75%
Art galleries3,762372.68%
Camping2,000372.68%
Wine tasting/winery tour2,080372.68%
Motor boat/Jet ski1,101352.53%
Sports events - Major/ Professional (Text Chg 3/14)1,417342.46%
National park/Monuments/ Recreation areas (Added 3/14)3,256332.39%
Gardens2,683322.31%
Special events/Festivals (e.g., Mardi Gras, hot air balloon races)1,859312.24%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,449302.17%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)3,181282.02%
Local/folk arts/crafts (Added 3/14)1,721271.95%
Other nature (photography, rockhound, etc) (Added 3/14)1,883241.74%
Old homes/mansions2,125231.66%
Beach7,219221.59%
Caverns597221.59%
Symphony/opera/concert755191.37%
Farms/ Ranches/ Agri-tours (Added 3/14)817181.30%
Nature travel/ecotouring1,793181.30%
Golf1,144161.16%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)899161.16%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)613161.16%
Spa/health club1,652151.08%
Bird watching1,290141.01%
Horseback riding907141.01%
Water skiing471130.94%
Hunting936110.80%
ATV/Four-wheeling (Added 3/14)847100.72%
Distilleries (Added 3/14)55690.65%
Biking /Road biking/ Cycling (Text Chg 3/14)99780.58%
High School/College reunion44770.51%
Native American ruins/Rock art (Added 3/14)1,02270.51%
Area where a TV show or movie was filmed *69740.29%
Motor sports - NASCAR/Indy57740.29%
Mountain biking (Added 3/14)58240.29%
Horseracing (Added 3/14)56830.22%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)30320.14%
Rodeo/State fair (Added 3/14)42120.14%
Sailing79620.14%
Rock/mountain climbing60110.07%
Skiing/snowboarding (Text Chg 3/14)50610.07%
Snowmobiling38610.07%
Tennis27910.07%
Scuba diving/snorkeling784-0.00%
Snow sports other than skiing or snowmobiling381-0.00%
--
--
Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture5,547140
8.2%10.1%
Art Galleries9162
1.4%0.2%
Historic sites/ Churches1,15520
1.7%1.5%
Museums1,13231
1.7%2.2%
Musical theater3819
0.6%0.7%
Native American ruins/Rock art (Added 3/14)99-
0.1%
Local/Folk arts/crafts (Added 3/14)1792
0.3%0.2%
Old homes/ Mansions2101
0.3%0.1%
Theater/ Drama3757
0.6%0.5%
Symphony/ Opera/ Concert29211
0.4%0.8%
Musical performance/show (Added 3/14)80955
1.2%3.9%
Net - Adventure Sports1,47113
2.2%1.0%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)44-
0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)7397
1.1%0.5%
Mountain biking (Added 3/14)841
0.1%0.1%
Rock/ Mountain climbing84-
0.1%
Scuba diving/ Snorkeling134-
0.2%
Skiing/snowboarding (Text Chg 3/14)2301
0.3%0.1%
Water skiing531
0.1%0.1%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)1022
0.2%0.2%
Net - Sports and Recreation4,34999
6.4%7.2%
ATV/Four-wheeling (Added 3/14)1323
0.2%0.2%
Biking/ Road biking/ Cycling (Text Chg 3/14)1043
0.2%0.2%
Fishing (Text Chg 3/14)54214
0.8%1.0%
Golf3043
0.4%0.2%
Horseracing (Added 3/14)1680
0.2%0.0%
Horseback riding1904
0.3%0.3%
Hunting3173
0.5%0.2%
Motor sports-NASCAR/ Indy1903
0.3%0.2%
Motor boat/Jet ski17014
0.3%1.0%
Sailing101-
0.1%
Snowmobiling69-
0.1%
Snow sports other than skiing or snowmobiling73-
0.1%
Sports events - Major/Professional (Text Chg 3/14)66826
1.0%1.9%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)78115
1.2%1.1%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)49911
0.7%0.8%
Tennis40-
0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)--
Net - Nature/Outdoor Activities5,18944
7.7%3.2%
Beach3,0312
4.5%0.2%
Bird Watching55-
0.1%
Camping74215
1.1%1.1%
Caverns714
0.1%0.3%
Nature travel/ Ecotouring2273
0.3%0.2%
Wildlife viewing2271
0.3%0.0%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)50712
0.7%0.9%
Farms/ Ranches/ Agri-tours (Added 3/14)1084
0.2%0.3%
Other nature (photography, rockhound, etc.) (Added 3/14)2213
0.3%0.2%
Net - Entertainment/Amusement9,412196
13.9%14.1%
Casino/ Gaming2,11832
3.1%2.3%
Fine dining1,04021
1.5%1.5%
Nightclubs/ Dancing46413
0.7%0.9%
Rodeo/State fair (Added 3/14)850
0.1%0.0%
Shopping2,45752
3.6%3.7%
Spa/health club1410
0.2%0.0%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)67615
1.0%1.1%
Theme park/Amusement park/Water park (Text Chg 3/14)1,81447
2.7%3.4%
Wine tasting/ Winery tour3365
0.5%0.3%
Craft breweries *2407
0.4%0.5%
Distilleries (Added 3/14)403
0.1%0.2%
Net - Family Activities/Reunion19,617423
29.0%30.6%
Family reunion1,97132
2.9%2.3%
High School/ College reunion1692
0.2%0.1%
Visiting friends4,09281
6.0%5.9%
Visiting relatives13,384308
19.8%22.3%
Net - Sightseeing2,54251
3.8%3.7%
Rural sightseeing1,25128
1.8%2.0%
Urban sightseeing1,24223
1.8%1.6%
Area where a TV show or movie was filmed *49-
0.1%
Net - Parks and Gardens1,80515
2.7%1.1%
Gardens1711
0.3%0.1%
State/ National park (Dropped 3/14)--
State park/Monuments/ Recreation areas (Added 3/14)6828
1.0%0.6%
National park/Monuments/ Recreation areas (Added 3/14)9536
1.4%0.4%
None of the above17,796402
26.3%29.1%
Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture4,81794
7.1%6.8%
Art Galleries52111
0.8%0.8%
Historic sites/ Churches1,30817
1.9%1.2%
Museums1,20924
1.8%1.7%
Musical theater29610
0.4%0.8%
Native American ruins/Rock art (Added 3/14)144-
0.2%
Local/Folk arts/crafts (Added 3/14)2147
0.3%0.5%
Old homes/ Mansions2973
0.4%0.2%
Theater/ Drama3145
0.5%0.3%
Symphony/ Opera/ Concert1034
0.2%0.3%
Musical performance/show (Added 3/14)41314
0.6%1.0%
Net - Adventure Sports1,32718
2.0%1.3%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)42-
0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)7126
1.1%0.5%
Mountain biking (Added 3/14)78-
0.1%
Rock/ Mountain climbing79-
0.1%
Scuba diving/ Snorkeling171-
0.3%
Skiing/snowboarding (Text Chg 3/14)62-
0.1%
Water skiing626
0.1%0.4%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)1206
0.2%0.5%
Net - Sports and Recreation2,78839
4.1%2.8%
ATV/Four-wheeling (Added 3/14)1411
0.2%0.1%
Biking/ Road biking/ Cycling (Text Chg 3/14)139-
0.2%
Fishing (Text Chg 3/14)47111
0.7%0.8%
Golf2724
0.4%0.3%
Horseracing (Added 3/14)109-
0.2%
Horseback riding153-
0.2%
Hunting1801
0.3%0.1%
Motor sports-NASCAR/ Indy103-
0.2%
Motor boat/Jet ski24712
0.4%0.9%
Sailing123-
0.2%
Snowmobiling62-
0.1%
Snow sports other than skiing or snowmobiling80-
0.1%
Sports events - Major/Professional (Text Chg 3/14)2522
0.4%0.2%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)2915
0.4%0.4%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)1322
0.2%0.2%
Tennis33-
0.0%
Youth/ amateur/collegiate sporting events (Dropped 3/14)--
Net - Nature/Outdoor Activities4,05052
6.0%3.7%
Beach1,6861
2.5%0.1%
Bird Watching1001
0.1%0.1%
Camping4266
0.6%0.4%
Caverns787
0.1%0.5%
Nature travel/ Ecotouring2913
0.4%0.2%
Wildlife viewing5067
0.7%0.5%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)47915
0.7%1.1%
Farms/ Ranches/ Agri-tours (Added 3/14)1127
0.2%0.5%
Other nature (photography, rockhound, etc.) (Added 3/14)3725
0.5%0.4%
Net - Entertainment/Amusement9,304184
13.7%13.3%
Casino/ Gaming82013
1.2%0.9%
Fine dining2,38734
3.5%2.5%
Nightclubs/ Dancing6198
0.9%0.6%
Rodeo/State fair (Added 3/14)46-
0.1%
Shopping3,49887
5.2%6.3%
Spa/health club2146
0.3%0.4%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)3195
0.5%0.3%
Theme park/Amusement park/Water park (Text Chg 3/14)52710
0.8%0.7%
Wine tasting/ Winery tour3499
0.5%0.6%
Craft breweries *45112
0.7%0.8%
Distilleries (Added 3/14)751
0.1%0.0%
Net - Family Activities/Reunion6,124102
9.0%7.4%
Family reunion5223
0.8%0.2%
High School/ College reunion571
0.1%0.0%
Visiting friends3,43062
5.1%4.5%
Visiting relatives2,11536
3.1%2.6%
Net - Sightseeing3,22063
4.8%4.5%
Rural sightseeing1,56731
2.3%2.3%
Urban sightseeing1,58031
2.3%2.2%
Area where a TV show or movie was filmed *731
0.1%0.0%
Net - Parks and Gardens1,81833
2.7%2.4%
Gardens2995
0.4%0.4%
State/ National park (Dropped 3/14)--
State park/Monuments/ Recreation areas (Added 3/14)85813
1.3%0.9%
National park/Monuments/ Recreation areas (Added 3/14)66116
1.0%1.1%
None of the above34,280798
50.6%57.7%
Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture9,139202
13.5%14.6%
Art Galleries1,43613
2.1%1.0%
Historic sites/ Churches2,46337
3.6%2.7%
Museums2,34155
3.5%4.0%
Musical theater67620
1.0%1.4%
Native American ruins/Rock art (Added 3/14)243-
0.4%
Local/Folk arts/crafts (Added 3/14)3939
0.6%0.7%
Old homes/ Mansions5075
0.7%0.3%
Theater/ Drama68912
1.0%0.8%
Symphony/ Opera/ Concert39515
0.6%1.1%
Musical performance/show (Added 3/14)1,22169
1.8%5.0%
Net - Adventure Sports2,70930
4.0%2.2%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)86-
0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)1,45114
2.1%1.0%
Mountain biking (Added 3/14)1621
0.2%0.1%
Rock/ Mountain climbing163-
0.2%
Scuba diving/ Snorkeling306-
0.5%
Skiing/snowboarding (Text Chg 3/14)2921
0.4%0.1%
Water skiing1167
0.2%0.5%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)2229
0.3%0.6%
Net - Sports and Recreation6,619132
9.8%9.6%
ATV/Four-wheeling (Added 3/14)2744
0.4%0.3%
Biking/ Road biking/ Cycling (Text Chg 3/14)2433
0.4%0.2%
Fishing (Text Chg 3/14)1,01325
1.5%1.8%
Golf5767
0.9%0.5%
Horseracing (Added 3/14)2770
0.4%0.0%
Horseback riding3444
0.5%0.3%
Hunting4973
0.7%0.2%
Motor sports-NASCAR/ Indy2933
0.4%0.2%
Motor boat/Jet ski41626
0.6%1.9%
Sailing224-
0.3%
Snowmobiling131-
0.2%
Snow sports other than skiing or snowmobiling153-
0.2%
Sports events - Major/Professional (Text Chg 3/14)92028
1.4%2.0%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,07220
1.6%1.5%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)63013
0.9%0.9%
Tennis73-
0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)--
Net - Nature/Outdoor Activities8,68892
12.8%6.7%
Beach4,7174
7.0%0.3%
Bird Watching1541
0.2%0.1%
Camping1,16821
1.7%1.5%
Caverns14811
0.2%0.8%
Nature travel/ Ecotouring5185
0.8%0.4%
Wildlife viewing7338
1.1%0.6%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)98627
1.5%1.9%
Farms/ Ranches/ Agri-tours (Added 3/14)22011
0.3%0.8%
Other nature (photography, rockhound, etc.) (Added 3/14)5948
0.9%0.6%
Net - Entertainment/Amusement16,729339
24.7%24.5%
Casino/ Gaming2,93845
4.3%3.3%
Fine dining3,42755
5.1%4.0%
Nightclubs/ Dancing1,08321
1.6%1.5%
Rodeo/State fair (Added 3/14)1310
0.2%0.0%
Shopping5,956139
8.8%10.0%
Spa/health club3556
0.5%0.5%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)99520
1.5%1.4%
Theme park/Amusement park/Water park (Text Chg 3/14)2,34157
3.5%4.1%
Wine tasting/ Winery tour68513
1.0%1.0%
Craft breweries *69119
1.0%1.4%
Distilleries (Added 3/14)1153
0.2%0.2%
Net - Family Activities/Reunion22,136464
32.7%33.5%
Family reunion2,49335
3.7%2.6%
High School/ College reunion2263
0.3%0.2%
Visiting friends7,522143
11.1%10.3%
Visiting relatives15,499344
22.9%24.8%
Net - Sightseeing5,528113
8.2%8.2%
Rural sightseeing2,81860
4.2%4.3%
Urban sightseeing2,82253
4.2%3.9%
Area where a TV show or movie was filmed *1211
0.2%0.0%
Net - Parks and Gardens3,40947
5.0%3.4%
Gardens4706
0.7%0.4%
State/ National park (Dropped 3/14)--
State park/Monuments/ Recreation areas (Added 3/14)1,53921
2.3%1.5%
National park/Monuments/ Recreation areas (Added 3/14)1,61421
2.4%1.5%
None of the above14,511338
21.4%24.5%
Q4H Total activities participated in (Numeric)2.532.00
17/11/2017
Page 1
FY 2017 x Q4 States selected to continue x Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.
Filter: All interviewsWeight: Demo WeightLevel: stateTotalFiscal Year
FY 2017
TotalQ4 States selected to continue
Missouri
Total732,68567,7271,383
100.0%100.0%100.0%
Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Area where a TV show or movie was filmed *2,8556974
0.4%1.0%0.3%
Art galleries26,2893,76237
3.6%5.6%2.7%
ATV/Four-wheeling (Added 3/14)2,59984710
0.4%1.3%0.7%
Beach78,0317,21922
10.7%10.7%1.6%
Biking /Road biking/ Cycling (Text Chg 3/14)11,2769978
1.5%1.5%0.5%
Bird watching14,9621,29014
2.0%1.9%1.0%
Camping19,9582,00037
2.7%3.0%2.7%
Casino/gaming53,3734,59067
7.3%6.8%4.8%
Caverns5,85259722
0.8%0.9%1.6%
Craft breweries8,6552,40641
1.2%3.6%2.9%
Distilleries (Added 3/14)1,6405569
0.2%0.8%0.7%
Family reunion26,2143,14043
3.6%4.6%3.1%
Farms/ Ranches/ Agri-tours (Added 3/14)2,92681718
0.4%1.2%1.3%
Fine dining99,6359,605149
13.6%14.2%10.8%
Fishing (Text Chg 3/14)20,7522,12258
2.8%3.1%4.2%
Gardens26,6072,68332
3.6%4.0%2.3%
Golf13,0051,14416
1.8%1.7%1.2%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)1,8403032
0.3%0.4%0.1%
High School/College reunion4,6264477
0.6%0.7%0.5%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)25,6353,18128
3.5%4.7%2.0%
Historic sites/churches58,4226,391105
8.0%9.4%7.6%
Horseback riding5,95090714
0.8%1.3%1.0%
Horseracing (Added 3/14)1,5635683
0.2%0.8%0.2%
Hunting5,34893611
0.7%1.4%0.8%
Local/folk arts/crafts (Added 3/14)5,8681,72127
0.8%2.5%2.0%
Motor sports - NASCAR/Indy3,4735774
0.5%0.9%0.3%
Motor boat/Jet ski8,2061,10135
1.1%1.6%2.5%
Mountain biking (Added 3/14)1,7515824
0.2%0.9%0.3%
Museums54,7636,366130
7.5%9.4%9.4%
Musical performance/show (Added 3/14)8,1462,42788
1.1%3.6%6.4%
Musical theater12,9171,72739
1.8%2.6%2.8%
National park/Monuments/ Recreation areas (Added 3/14)10,6063,25633
1.4%4.8%2.4%
Native American ruins/Rock art (Added 3/14)3,2581,0227
0.4%1.5%0.5%
Nature travel/ecotouring20,4211,79318
2.8%2.6%1.3%
Nightclub/dancing30,9503,26238
4.2%4.8%2.8%
Old homes/mansions22,4922,12523
3.1%3.1%1.7%
Other nature (photography, rockhound, etc) (Added 3/14)7,3381,88324
1.0%2.8%1.7%
Rock/mountain climbing4,4146011
0.6%0.9%0.1%
Rodeo/State fair (Added 3/14)1,4364212
0.2%0.6%0.1%
Rural sightseeing83,3897,127138
11.4%10.5%10.0%
Sailing4,8357962
0.7%1.2%0.2%
Scuba diving/snorkeling6,200784-
0.8%1.2%
Shopping143,78015,403267
19.6%22.7%19.3%
Skiing/snowboarding (Text Chg 3/14)4,5945061
0.6%0.7%0.1%
Snow sports other than skiing or snowmobiling2,186381-
0.3%0.6%
Snowmobiling1,9423861
0.3%0.6%0.1%
Spa/health club14,0101,65215
1.9%2.4%1.1%
Special events/Festivals (e.g., Mardi Gras, hot air balloon races)21,0791,85931
2.9%2.7%2.3%
Sports events - Major/ Professional (Text Chg 3/14)11,8551,41734
1.6%2.1%2.4%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)5,0341,44930
0.7%2.1%2.2%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)2,62189916
0.4%1.3%1.2%
State park/Monuments/ Recreation areas (Added 3/14)15,4474,58065
2.1%6.8%4.7%
State/National Park (Dropped 3/14)34,207--
4.7%
Symphony/opera/concert8,00475519
1.1%1.1%1.4%
Tennis3,0042791
0.4%0.4%0.1%
Theater/drama16,5401,89838
2.3%2.8%2.7%
Theme park/ Amusement park/ Water park (Text Chg 3/14)30,2423,38468
4.1%5.0%4.9%
Theme park11,1053,38468
1.5%5.0%4.9%
Urban sightseeing68,1336,623102
9.3%9.8%7.4%
Visiting friends115,2089,720177
15.7%14.4%12.8%
Visiting relatives199,15816,663368
27.2%24.6%26.6%
Water skiing4,01047113
0.5%0.7%0.9%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)5,61861316
0.8%0.9%1.1%
Wildlife viewing35,2413,12839
4.8%4.6%2.8%
Wine tasting/winery tour15,6572,08037
2.1%3.1%2.7%
Youth/amateur/collegiate sporting events (Dropped 3/14)8,649--
1.2%
Zoos/ Aquariums/ Aviaries (Text Chg 3/14)20,4182,37751
2.8%3.5%3.7%
None of the above175,31612,350302
23.9%18.2%21.9%
Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture18,5005,547140
6.9%8.2%10.1%
Art Galleries2,5439162
0.9%1.4%0.2%
Historic sites/ Churches4,2711,15520
1.6%1.7%1.5%
Museums3,8041,13231
1.4%1.7%2.2%
Musical theater1,2763819
0.5%0.6%0.7%
Native American ruins/Rock art (Added 3/14)31899-
0.1%0.1%
Local/Folk arts/crafts (Added 3/14)5751792
0.2%0.3%0.2%
Old homes/ Mansions7132101
0.3%0.3%0.1%
Theater/ Drama1,2063757
0.5%0.6%0.5%
Symphony/ Opera/ Concert1,13029211
0.4%0.4%0.8%
Musical performance/show (Added 3/14)2,66480955
1.0%1.2%3.9%
Net - Adventure Sports4,9141,47113
1.8%2.2%1.0%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)14544-
0.1%0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)2,3257397
0.9%1.1%0.5%
Mountain biking (Added 3/14)206841
0.1%0.1%0.1%
Rock/ Mountain climbing24784-
0.1%0.1%
Scuba diving/ Snorkeling465134-
0.2%0.2%
Skiing/snowboarding (Text Chg 3/14)9322301
0.3%0.3%0.1%
Water skiing185531
0.1%0.1%0.1%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)4091022
0.2%0.2%0.2%
Net - Sports and Recreation15,8524,34999
5.9%6.4%7.2%
ATV/Four-wheeling (Added 3/14)4421323
0.2%0.2%0.2%
Biking/ Road biking/ Cycling (Text Chg 3/14)4111043
0.2%0.2%0.2%
Fishing (Text Chg 3/14)2,20654214
0.8%0.8%1.0%
Golf1,1293043
0.4%0.4%0.2%
Horseracing (Added 3/14)4431680
0.2%0.2%0.0%
Horseback riding5491904
0.2%0.3%0.3%
Hunting1,0083173
0.4%0.5%0.2%
Motor sports-NASCAR/ Indy6551903
0.2%0.3%0.2%
Motor boat/Jet ski64117014
0.2%0.3%1.0%
Sailing360101-
0.1%0.1%
Snowmobiling24869-
0.1%0.1%
Snow sports other than skiing or snowmobiling21473-
0.1%0.1%
Sports events - Major/Professional (Text Chg 3/14)2,43366826
0.9%1.0%1.9%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)2,84378115
1.1%1.2%1.1%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)1,59149911
0.6%0.7%0.8%
Tennis13640-
0.1%0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)544--
0.2%
Net - Nature/Outdoor Activities21,0365,18944
7.8%7.7%3.2%
Beach12,0363,0312
4.5%4.5%0.2%
Bird Watching28255-
0.1%0.1%
Camping3,16274215
1.2%1.1%1.1%
Caverns276714
0.1%0.1%0.3%
Nature travel/ Ecotouring1,0532273
0.4%0.3%0.2%
Wildlife viewing9172271
0.3%0.3%0.0%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)2,01850712
0.8%0.7%0.9%
Farms/ Ranches/ Agri-tours (Added 3/14)3701084
0.1%0.2%0.3%
Other nature (photography, rockhound, etc.) (Added 3/14)9212213
0.3%0.3%0.2%
Net - Entertainment/Amusement35,6559,412196
13.3%13.9%14.1%
Casino/ Gaming8,7442,11832
3.3%3.1%2.3%
Fine dining3,7541,04021
1.4%1.5%1.5%
Nightclubs/ Dancing1,58546413
0.6%0.7%0.9%
Rodeo/State fair (Added 3/14)353850
0.1%0.1%0.0%
Shopping9,2232,45752
3.4%3.6%3.7%
Spa/health club4901410
0.2%0.2%0.0%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)2,73967615
1.0%1.0%1.1%
Theme park/Amusement park/Water park (Text Chg 3/14)6,7381,81447
2.5%2.7%3.4%
Wine tasting/ Winery tour1,1503365
0.4%0.5%0.3%
Craft breweries *7522407
0.3%0.4%0.5%
Distilleries (Added 3/14)126403
0.0%0.1%0.2%
Net - Family Activities/Reunion80,73119,617423
30.1%29.0%30.6%
Family reunion7,1521,97132
2.7%2.9%2.3%
High School/ College reunion7291692
0.3%0.2%0.1%
Visiting friends16,9934,09281
6.3%6.0%5.9%
Visiting relatives55,85613,384308
20.8%19.8%22.3%
Net - Sightseeing9,4372,54251
3.5%3.8%3.7%
Rural sightseeing4,7261,25128
1.8%1.8%2.0%
Urban sightseeing4,5031,24223
1.7%1.8%1.6%
Area where a TV show or movie was filmed *20849-
0.1%0.1%
Net - Parks and Gardens6,3541,80515
2.4%2.7%1.1%
Gardens6341711
0.2%0.3%0.1%
State/ National park (Dropped 3/14)555--
0.2%
State park/Monuments/ Recreation areas (Added 3/14)2,2496828
0.8%1.0%0.6%
National park/Monuments/ Recreation areas (Added 3/14)2,9169536
1.1%1.4%0.4%
None of the above75,59317,796402
28.2%26.3%29.1%
Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture16,9144,81794
6.3%7.1%6.8%
Art Galleries1,64452111
0.6%0.8%0.8%
Historic sites/ Churches4,7181,30817
1.8%1.9%1.2%
Museums4,4451,20924
1.7%1.8%1.7%
Musical theater97429610
0.4%0.4%0.8%
Native American ruins/Rock art (Added 3/14)468144-
0.2%0.2%
Local/Folk arts/crafts (Added 3/14)7832147
0.3%0.3%0.5%
Old homes/ Mansions1,1202973
0.4%0.4%0.2%
Theater/ Drama1,0613145
0.4%0.5%0.3%
Symphony/ Opera/ Concert3451034
0.1%0.2%0.3%
Musical performance/show (Added 3/14)1,35741314
0.5%0.6%1.0%
Net - Adventure Sports4,5081,32718
1.7%2.0%1.3%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)11142-
0.0%0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)2,4617126
0.9%1.1%0.5%
Mountain biking (Added 3/14)21778-
0.1%0.1%
Rock/ Mountain climbing27079-
0.1%0.1%
Scuba diving/ Snorkeling537171-
0.2%0.3%
Skiing/snowboarding (Text Chg 3/14)20462-
0.1%0.1%
Water skiing242626
0.1%0.1%0.4%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)4661206
0.2%0.2%0.5%
Net - Sports and Recreation9,3732,78839
3.5%4.1%2.8%
ATV/Four-wheeling (Added 3/14)4641411
0.2%0.2%0.1%
Biking/ Road biking/ Cycling (Text Chg 3/14)526139-
0.2%0.2%
Fishing (Text Chg 3/14)1,84947111
0.7%0.7%0.8%
Golf1,0502724
0.4%0.4%0.3%
Horseracing (Added 3/14)266109-
0.1%0.2%
Horseback riding488153-
0.2%0.2%
Hunting5071801
0.2%0.3%0.1%
Motor sports-NASCAR/ Indy280103-
0.1%0.2%
Motor boat/Jet ski81624712
0.3%0.4%0.9%
Sailing369123-
0.1%0.2%
Snowmobiling19262-
0.1%0.1%
Snow sports other than skiing or snowmobiling19280-
0.1%0.1%
Sports events - Major/Professional (Text Chg 3/14)8032522
0.3%0.4%0.2%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,0232915
0.4%0.4%0.4%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)3611322
0.1%0.2%0.2%
Tennis11433-
0.0%0.0%
Youth/ amateur/collegiate sporting events (Dropped 3/14)72--
0.0%
Net - Nature/Outdoor Activities16,6664,05052
6.2%6.0%3.7%
Beach7,1741,6861
2.7%2.5%0.1%
Bird Watching4781001
0.2%0.1%0.1%
Camping1,7104266
0.6%0.6%0.4%
Caverns326787
0.1%0.1%0.5%
Nature travel/ Ecotouring1,1912913
0.4%0.4%0.2%
Wildlife viewing2,0685067
0.8%0.7%0.5%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)1,94947915
0.7%0.7%1.1%
Farms/ Ranches/ Agri-tours (Added 3/14)4171127
0.2%0.2%0.5%
Other nature (photography, rockhound, etc.) (Added 3/14)1,3523725
0.5%0.5%0.4%
Net - Entertainment/Amusement35,5789,304184
13.3%13.7%13.3%
Casino/ Gaming3,45282013
1.3%1.2%0.9%
Fine dining9,5342,38734
3.6%3.5%2.5%
Nightclubs/ Dancing2,1846198
0.8%0.9%0.6%
Rodeo/State fair (Added 3/14)16546-
0.1%0.1%
Shopping13,2703,49887
5.0%5.2%6.3%
Spa/health club7612146
0.3%0.3%0.4%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)1,2623195
0.5%0.5%0.3%
Theme park/Amusement park/Water park (Text Chg 3/14)2,07652710
0.8%0.8%0.7%
Wine tasting/ Winery tour1,2223499
0.5%0.5%0.6%
Craft breweries *1,44245112
0.5%0.7%0.8%
Distilleries (Added 3/14)211751
0.1%0.1%0.0%
Net - Family Activities/Reunion24,7836,124102
9.2%9.0%7.4%
Family reunion1,8295223
0.7%0.8%0.2%
High School/ College reunion215571
0.1%0.1%0.0%
Visiting friends14,1623,43062
5.3%5.1%4.5%
Visiting relatives8,5762,11536
3.2%3.1%2.6%
Net - Sightseeing12,4143,22063
4.6%4.8%4.5%
Rural sightseeing6,4401,56731
2.4%2.3%2.3%
Urban sightseeing5,7291,58031
2.1%2.3%2.2%
Area where a TV show or movie was filmed *245731
0.1%0.1%0.0%
Net - Parks and Gardens6,5441,81833
2.4%2.7%2.4%
Gardens1,0872995
0.4%0.4%0.4%
State/ National park (Dropped 3/14)488--
0.2%
State park/Monuments/ Recreation areas (Added 3/14)2,89385813
1.1%1.3%0.9%
National park/Monuments/ Recreation areas (Added 3/14)2,07766116
0.8%1.0%1.1%
None of the above141,29134,280798
52.7%50.6%57.7%
Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture31,4949,139202
11.7%13.5%14.6%
Art Galleries4,1871,43613
1.6%2.1%1.0%
Historic sites/ Churches8,9892,46337
3.4%3.6%2.7%
Museums8,2502,34155
3.1%3.5%4.0%
Musical theater2,25067620
0.8%1.0%1.4%
Native American ruins/Rock art (Added 3/14)786243-
0.3%0.4%
Local/Folk arts/crafts (Added 3/14)1,3593939
0.5%0.6%0.7%
Old homes/ Mansions1,8325075
0.7%0.7%0.3%
Theater/ Drama2,26768912
0.8%1.0%0.8%
Symphony/ Opera/ Concert1,47539515
0.6%0.6%1.1%
Musical performance/show (Added 3/14)4,0201,22169
1.5%1.8%5.0%
Net - Adventure Sports9,1412,70930
3.4%4.0%2.2%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)25686-
0.1%0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)4,7861,45114
1.8%2.1%1.0%
Mountain biking (Added 3/14)4231621
0.2%0.2%0.1%
Rock/ Mountain climbing517163-
0.2%0.2%
Scuba diving/ Snorkeling1,002306-
0.4%0.5%
Skiing/snowboarding (Text Chg 3/14)1,1362921
0.4%0.4%0.1%
Water skiing4271167
0.2%0.2%0.5%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)8752229
0.3%0.3%0.6%
Net - Sports and Recreation23,5836,619132
8.8%9.8%9.6%
ATV/Four-wheeling (Added 3/14)9062744
0.3%0.4%0.3%
Biking/ Road biking/ Cycling (Text Chg 3/14)9372433
0.3%0.4%0.2%
Fishing (Text Chg 3/14)4,0551,01325
1.5%1.5%1.8%
Golf2,1795767
0.8%0.9%0.5%
Horseracing (Added 3/14)7092770
0.3%0.4%0.0%
Horseback riding1,0373444
0.4%0.5%0.3%
Hunting1,5154973
0.6%0.7%0.2%
Motor sports-NASCAR/ Indy9352933
0.3%0.4%0.2%
Motor boat/Jet ski1,45741626
0.5%0.6%1.9%
Sailing729224-
0.3%0.3%
Snowmobiling440131-
0.2%0.2%
Snow sports other than skiing or snowmobiling406153-
0.2%0.2%
Sports events - Major/Professional (Text Chg 3/14)3,23692028
1.2%1.4%2.0%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)3,8671,07220
1.4%1.6%1.5%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)1,95163013
0.7%0.9%0.9%
Tennis25073-
0.1%0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)617--
0.2%
Net - Nature/Outdoor Activities35,1898,68892
13.1%12.8%6.7%
Beach19,2104,7174
7.2%7.0%0.3%
Bird Watching7601541
0.3%0.2%0.1%
Camping4,8721,16821
1.8%1.7%1.5%
Caverns60214811
0.2%0.2%0.8%
Nature travel/ Ecotouring2,2455185
0.8%0.8%0.4%
Wildlife viewing2,9857338
1.1%1.1%0.6%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)3,96798627
1.5%1.5%1.9%
Farms/ Ranches/ Agri-tours (Added 3/14)78822011
0.3%0.3%0.8%
Other nature (photography, rockhound, etc.) (Added 3/14)2,2735948
0.8%0.9%0.6%
Net - Entertainment/Amusement63,49416,729339
23.7%24.7%24.5%
Casino/ Gaming12,1962,93845
4.5%4.3%3.3%
Fine dining13,2883,42755
5.0%5.1%4.0%
Nightclubs/ Dancing3,7691,08321
1.4%1.6%1.5%
Rodeo/State fair (Added 3/14)5181310
0.2%0.2%0.0%
Shopping22,4935,956139
8.4%8.8%10.0%
Spa/health club1,2503556
0.5%0.5%0.5%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)4,00199520
1.5%1.5%1.4%
Theme park/Amusement park/Water park (Text Chg 3/14)8,8152,34157
3.3%3.5%4.1%
Wine tasting/ Winery tour2,37268513
0.9%1.0%1.0%
Craft breweries *2,19469119
0.8%1.0%1.4%
Distilleries (Added 3/14)3371153
0.1%0.2%0.2%
Net - Family Activities/Reunion90,88822,136464
33.9%32.7%33.5%
Family reunion8,9822,49335
3.4%3.7%2.6%
High School/ College reunion9442263
0.4%0.3%0.2%
Visiting friends31,1557,522143
11.6%11.1%10.3%
Visiting relatives64,43315,499344
24.0%22.9%24.8%
Net - Sightseeing21,0225,528113
7.8%8.2%8.2%
Rural sightseeing11,1672,81860
4.2%4.2%4.3%
Urban sightseeing10,2312,82253
3.8%4.2%3.9%
Area where a TV show or movie was filmed *4531211
0.2%0.2%0.0%
Net - Parks and Gardens12,2973,40947
4.6%5.0%3.4%
Gardens1,7204706
0.6%0.7%0.4%
State/ National park (Dropped 3/14)1,042--
0.4%
State park/Monuments/ Recreation areas (Added 3/14)5,1421,53921
1.9%2.3%1.5%
National park/Monuments/ Recreation areas (Added 3/14)4,9931,61421
1.9%2.4%1.5%
None of the above76,29514,511338
28.5%21.4%24.5%
Q4H Total activities participated in (Numeric)2.142.532.00
17/11/2017
data and charts
State park/Monuments/ Rec areas4.7%
Casino/gaming4.8%
Theme/Amusement/Water park4.9%
Musical performance/show6.4%
Urban sightseeing7.4%
Historic sites/churches7.6%
Museums9.4%
Rural sightseeing10.0%
Fine dining10.8%
Visiting friends12.8%
Shopping19.3%
Visiting relatives26.6%
Motor boat/Jet ski2.5%
Art galleries2.7%
Camping2.7%
Wine tasting/winery tour2.7%
Nightclub/dancing2.7%
Theater/drama2.7%
Musical theater2.8%
Wildlife viewing2.8%
Craft breweries3.0%
Family reunion3.1%
Zoos/ Aquariums/ Aviaries3.7%
Fishing4.2%
data and charts
Activities While in Missouri
data and charts (2)
Family reunion3.1%
Zoos/ Aquariums/ Aviaries3.7%
Fishing4.2%
State park/Rec areas4.7%
Casino/gaming4.8%
Theme/Amusement/Water park4.9%
Musical performance/show6.4%
Urban sightseeing7.4%
Historic sites/churches7.6%
Museums9.4%
Rural sightseeing10.0%
Fine dining10.8%
Gardens2.3%
National park/ Rec areas2.4%
Prof. Sports events2.5%
Motor boat/Jet ski2.5%
Art galleries2.7%
Camping2.7%
Wine tasting/winery tour2.7%
Nightclub/dancing2.7%
Theater/drama2.7%
Musical theater2.8%
Wildlife viewing2.8%
Craft breweries3.0%
FY17 TNS TravelsAmerica
Activities While in Missouri
FY17 TNS TravelsAmerica
Activities While in Missouri (continued)
Chart1
Gardens
National park/ Rec areas
Prof. Sports events
Motor boat/Jet ski
Art galleries
Camping
Wine tasting/winery tour
Nightclub/dancing
Theater/drama
Musical theater
Wildlife viewing
Craft breweries
FY17 TNS TravelsAmerica
Activities While in Missouri (continued)
0.0231381056
0.0238611714
0.0245842372
0.025307303
0.0267534346
0.0267534346
0.0267534346
0.0274765004
0.0274765004
0.0281995662
0.0281995662
0.0296456978
Final
FY 2017 x Q4 States selected to continue x Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.
Fiscal Year
Filter: All interviewsWeight: Demo WeightLevel: stateFY 2017
Total
Q4 States selected to continue
Missouri
Total1,383
100.0%
1Visiting relatives26.6%Old homes/mansions1.7%
2Shopping19.3%Beach1.6%
3Visiting friends12.8%Caverns1.6%
4Fine dining10.8%Symphony/opera/concert1.4%
5Rural sightseeing10.0%Farms/ Ranches/ Agri-tours1.3%
6Museums9.4%Nature travel/ecotouring1.3%
7Historic sites/churches7.6%Golf1.2%
8Urban sightseeing7.4%Amateur Sports (participant)1.2%
9Musical performance/show6.4%Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding1.2%
10Theme/Amusement/Water park4.9%Spa/health club1.1%
11Theme park4.9%Bird watching1.0%
12Casino/gaming4.8%Horseback riding1.0%
13State park/Monuments/ Rec areas4.7%Water skiing0.9%
14Fishing4.2%Hunting0.8%
15Zoos/ Aquariums/ Aviaries3.7%ATV/Four-wheeling0.7%
16Family reunion3.1%Distilleries0.7%
17Craft breweries3.0%Biking /Road biking/ Cycling0.6%
18Musical theater2.8%High School/College reunion0.5%
19Wildlife viewing2.8%Native American ruins/Rock art0.5%
20Nightclub/dancing2.7%Area where a TV show or movie was filmed0.3%
21Theater/drama2.7%Motor sports - NASCAR/Indy0.3%
22Art galleries2.7%Mountain biking0.3%
23Camping2.7%Horseracing0.2%
24Wine tasting/winery tour2.7%Hang gliding/ Skydiving/ Base jumping0.1%
25Motor boat/Jet ski2.5%Rodeo/State fair0.1%
26Sports events - Major/ Professional2.5%Sailing0.1%
27National park/Monuments/ Rec areas2.4%Rock/mountain climbing0.1%
28Gardens2.3%Skiing/snowboarding0.1%
29Special events/Festivals2.2%Snowmobiling0.1%
30Amateur Sports (spectator)2.2%Tennis0.1%
31Hiking/ Backpacking/ Canyoneering2.0%Scuba diving/snorkeling0.0%
32Local/folk arts/crafts2.0%Other snow sports0.0%
33Other nature (photography, rockhound, etc)1.7%
Working
FY 2017 x Q4 States selected to continue x Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.
Filter: All interviewsWeight: Demo WeightLevel: stateFiscal Year
FY 2017
TotalQ4 States selected to continue
Missouri
Total67,7271,383
100.0%100.0%
Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Visiting relatives16,66336826.61%
None of the above12,35030221.84%
Shopping15,40326719.31%
Visiting friends9,72017712.80%
Fine dining9,60514910.77%
Rural sightseeing7,1271389.98%
Museums6,3661309.40%
Historic sites/churches6,3911057.59%
Urban sightseeing6,6231027.38%
Musical performance/show (Added 3/14)2,427886.36%
Theme park/ Amusement park/ Water park (Text Chg 3/14)3,384684.92%
Theme park3,384684.92%
Casino/gaming4,590674.84%
State park/Monuments/ Recreation areas (Added 3/14)4,580654.70%
Fishing (Text Chg 3/14)2,122584.19%
Zoos/ Aquariums/ Aviaries (Text Chg 3/14)2,377513.69%
Family reunion3,140433.11%
Craft breweries2,406412.96%
Musical theater1,727392.82%
Wildlife viewing3,128392.82%
Nightclub/dancing3,262382.75%
Theater/drama1,898382.75%
Art galleries3,762372.68%
Camping2,000372.68%
Wine tasting/winery tour2,080372.68%
Motor boat/Jet ski1,101352.53%
Sports events - Major/ Professional (Text Chg 3/14)1,417342.46%
National park/Monuments/ Recreation areas (Added 3/14)3,256332.39%
Gardens2,683322.31%
Special events/Festivals (e.g., Mardi Gras, hot air balloon races)1,859312.24%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,449302.17%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)3,181282.02%
Local/folk arts/crafts (Added 3/14)1,721271.95%
Other nature (photography, rockhound, etc) (Added 3/14)1,883241.74%
Old homes/mansions2,125231.66%
Beach7,219221.59%
Caverns597221.59%
Symphony/opera/concert755191.37%
Farms/ Ranches/ Agri-tours (Added 3/14)817181.30%
Nature travel/ecotouring1,793181.30%
Golf1,144161.16%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)899161.16%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)613161.16%
Spa/health club1,652151.08%
Bird watching1,290141.01%
Horseback riding907141.01%
Water skiing471130.94%
Hunting936110.80%
ATV/Four-wheeling (Added 3/14)847100.72%
Distilleries (Added 3/14)55690.65%
Biking /Road biking/ Cycling (Text Chg 3/14)99780.58%
High School/College reunion44770.51%
Native American ruins/Rock art (Added 3/14)1,02270.51%
Area where a TV show or movie was filmed *69740.29%
Motor sports - NASCAR/Indy57740.29%
Mountain biking (Added 3/14)58240.29%
Horseracing (Added 3/14)56830.22%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)30320.14%
Rodeo/State fair (Added 3/14)42120.14%
Sailing79620.14%
Rock/mountain climbing60110.07%
Skiing/snowboarding (Text Chg 3/14)50610.07%
Snowmobiling38610.07%
Tennis27910.07%
Scuba diving/snorkeling784-0.00%
Snow sports other than skiing or snowmobiling381-0.00%
--
--
Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture5,547140
8.2%10.1%
Art Galleries9162
1.4%0.2%
Historic sites/ Churches1,15520
1.7%1.5%
Museums1,13231
1.7%2.2%
Musical theater3819
0.6%0.7%
Native American ruins/Rock art (Added 3/14)99-
0.1%
Local/Folk arts/crafts (Added 3/14)1792
0.3%0.2%
Old homes/ Mansions2101
0.3%0.1%
Theater/ Drama3757
0.6%0.5%
Symphony/ Opera/ Concert29211
0.4%0.8%
Musical performance/show (Added 3/14)80955
1.2%3.9%
Net - Adventure Sports1,47113
2.2%1.0%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)44-
0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)7397
1.1%0.5%
Mountain biking (Added 3/14)841
0.1%0.1%
Rock/ Mountain climbing84-
0.1%
Scuba diving/ Snorkeling134-
0.2%
Skiing/snowboarding (Text Chg 3/14)2301
0.3%0.1%
Water skiing531
0.1%0.1%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)1022
0.2%0.2%
Net - Sports and Recreation4,34999
6.4%7.2%
ATV/Four-wheeling (Added 3/14)1323
0.2%0.2%
Biking/ Road biking/ Cycling (Text Chg 3/14)1043
0.2%0.2%
Fishing (Text Chg 3/14)54214
0.8%1.0%
Golf3043
0.4%0.2%
Horseracing (Added 3/14)1680
0.2%0.0%
Horseback riding1904
0.3%0.3%
Hunting3173
0.5%0.2%
Motor sports-NASCAR/ Indy1903
0.3%0.2%
Motor boat/Jet ski17014
0.3%1.0%
Sailing101-
0.1%
Snowmobiling69-
0.1%
Snow sports other than skiing or snowmobiling73-
0.1%
Sports events - Major/Professional (Text Chg 3/14)66826
1.0%1.9%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)78115
1.2%1.1%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)49911
0.7%0.8%
Tennis40-
0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)--
Net - Nature/Outdoor Activities5,18944
7.7%3.2%
Beach3,0312
4.5%0.2%
Bird Watching55-
0.1%
Camping74215
1.1%1.1%
Caverns714
0.1%0.3%
Nature travel/ Ecotouring2273
0.3%0.2%
Wildlife viewing2271
0.3%0.0%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)50712
0.7%0.9%
Farms/ Ranches/ Agri-tours (Added 3/14)1084
0.2%0.3%
Other nature (photography, rockhound, etc.) (Added 3/14)2213
0.3%0.2%
Net - Entertainment/Amusement9,412196
13.9%14.1%
Casino/ Gaming2,11832
3.1%2.3%
Fine dining1,04021
1.5%1.5%
Nightclubs/ Dancing46413
0.7%0.9%
Rodeo/State fair (Added 3/14)850
0.1%0.0%
Shopping2,45752
3.6%3.7%
Spa/health club1410
0.2%0.0%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)67615
1.0%1.1%
Theme park/Amusement park/Water park (Text Chg 3/14)1,81447
2.7%3.4%
Wine tasting/ Winery tour3365
0.5%0.3%
Craft breweries *2407
0.4%0.5%
Distilleries (Added 3/14)403
0.1%0.2%
Net - Family Activities/Reunion19,617423
29.0%30.6%
Family reunion1,97132
2.9%2.3%
High School/ College reunion1692
0.2%0.1%
Visiting friends4,09281
6.0%5.9%
Visiting relatives13,384308
19.8%22.3%
Net - Sightseeing2,54251
3.8%3.7%
Rural sightseeing1,25128
1.8%2.0%
Urban sightseeing1,24223
1.8%1.6%
Area where a TV show or movie was filmed *49-
0.1%
Net - Parks and Gardens1,80515
2.7%1.1%
Gardens1711
0.3%0.1%
State/ National park (Dropped 3/14)--
State park/Monuments/ Recreation areas (Added 3/14)6828
1.0%0.6%
National park/Monuments/ Recreation areas (Added 3/14)9536
1.4%0.4%
None of the above17,796402
26.3%29.1%
Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture4,81794
7.1%6.8%
Art Galleries52111
0.8%0.8%
Historic sites/ Churches1,30817
1.9%1.2%
Museums1,20924
1.8%1.7%
Musical theater29610
0.4%0.8%
Native American ruins/Rock art (Added 3/14)144-
0.2%
Local/Folk arts/crafts (Added 3/14)2147
0.3%0.5%
Old homes/ Mansions2973
0.4%0.2%
Theater/ Drama3145
0.5%0.3%
Symphony/ Opera/ Concert1034
0.2%0.3%
Musical performance/show (Added 3/14)41314
0.6%1.0%
Net - Adventure Sports1,32718
2.0%1.3%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)42-
0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)7126
1.1%0.5%
Mountain biking (Added 3/14)78-
0.1%
Rock/ Mountain climbing79-
0.1%
Scuba diving/ Snorkeling171-
0.3%
Skiing/snowboarding (Text Chg 3/14)62-
0.1%
Water skiing626
0.1%0.4%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)1206
0.2%0.5%
Net - Sports and Recreation2,78839
4.1%2.8%
ATV/Four-wheeling (Added 3/14)1411
0.2%0.1%
Biking/ Road biking/ Cycling (Text Chg 3/14)139-
0.2%
Fishing (Text Chg 3/14)47111
0.7%0.8%
Golf2724
0.4%0.3%
Horseracing (Added 3/14)109-
0.2%
Horseback riding153-
0.2%
Hunting1801
0.3%0.1%
Motor sports-NASCAR/ Indy103-
0.2%
Motor boat/Jet ski24712
0.4%0.9%
Sailing123-
0.2%
Snowmobiling62-
0.1%
Snow sports other than skiing or snowmobiling80-
0.1%
Sports events - Major/Professional (Text Chg 3/14)2522
0.4%0.2%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)2915
0.4%0.4%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)1322
0.2%0.2%
Tennis33-
0.0%
Youth/ amateur/collegiate sporting events (Dropped 3/14)--
Net - Nature/Outdoor Activities4,05052
6.0%3.7%
Beach1,6861
2.5%0.1%
Bird Watching1001
0.1%0.1%
Camping4266
0.6%0.4%
Caverns787
0.1%0.5%
Nature travel/ Ecotouring2913
0.4%0.2%
Wildlife viewing5067
0.7%0.5%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)47915
0.7%1.1%
Farms/ Ranches/ Agri-tours (Added 3/14)1127
0.2%0.5%
Other nature (photography, rockhound, etc.) (Added 3/14)3725
0.5%0.4%
Net - Entertainment/Amusement9,304184
13.7%13.3%
Casino/ Gaming82013
1.2%0.9%
Fine dining2,38734
3.5%2.5%
Nightclubs/ Dancing6198
0.9%0.6%
Rodeo/State fair (Added 3/14)46-
0.1%
Shopping3,49887
5.2%6.3%
Spa/health club2146
0.3%0.4%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)3195
0.5%0.3%
Theme park/Amusement park/Water park (Text Chg 3/14)52710
0.8%0.7%
Wine tasting/ Winery tour3499
0.5%0.6%
Craft breweries *45112
0.7%0.8%
Distilleries (Added 3/14)751
0.1%0.0%
Net - Family Activities/Reunion6,124102
9.0%7.4%
Family reunion5223
0.8%0.2%
High School/ College reunion571
0.1%0.0%
Visiting friends3,43062
5.1%4.5%
Visiting relatives2,11536
3.1%2.6%
Net - Sightseeing3,22063
4.8%4.5%
Rural sightseeing1,56731
2.3%2.3%
Urban sightseeing1,58031
2.3%2.2%
Area where a TV show or movie was filmed *731
0.1%0.0%
Net - Parks and Gardens1,81833
2.7%2.4%
Gardens2995
0.4%0.4%
State/ National park (Dropped 3/14)--
State park/Monuments/ Recreation areas (Added 3/14)85813
1.3%0.9%
National park/Monuments/ Recreation areas (Added 3/14)66116
1.0%1.1%
None of the above34,280798
50.6%57.7%
Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture9,139202
13.5%14.6%
Art Galleries1,43613
2.1%1.0%
Historic sites/ Churches2,46337
3.6%2.7%
Museums2,34155
3.5%4.0%
Musical theater67620
1.0%1.4%
Native American ruins/Rock art (Added 3/14)243-
0.4%
Local/Folk arts/crafts (Added 3/14)3939
0.6%0.7%
Old homes/ Mansions5075
0.7%0.3%
Theater/ Drama68912
1.0%0.8%
Symphony/ Opera/ Concert39515
0.6%1.1%
Musical performance/show (Added 3/14)1,22169
1.8%5.0%
Net - Adventure Sports2,70930
4.0%2.2%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)86-
0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)1,45114
2.1%1.0%
Mountain biking (Added 3/14)1621
0.2%0.1%
Rock/ Mountain climbing163-
0.2%
Scuba diving/ Snorkeling306-
0.5%
Skiing/snowboarding (Text Chg 3/14)2921
0.4%0.1%
Water skiing1167
0.2%0.5%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)2229
0.3%0.6%
Net - Sports and Recreation6,619132
9.8%9.6%
ATV/Four-wheeling (Added 3/14)2744
0.4%0.3%
Biking/ Road biking/ Cycling (Text Chg 3/14)2433
0.4%0.2%
Fishing (Text Chg 3/14)1,01325
1.5%1.8%
Golf5767
0.9%0.5%
Horseracing (Added 3/14)2770
0.4%0.0%
Horseback riding3444
0.5%0.3%
Hunting4973
0.7%0.2%
Motor sports-NASCAR/ Indy2933
0.4%0.2%
Motor boat/Jet ski41626
0.6%1.9%
Sailing224-
0.3%
Snowmobiling131-
0.2%
Snow sports other than skiing or snowmobiling153-
0.2%
Sports events - Major/Professional (Text Chg 3/14)92028
1.4%2.0%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,07220
1.6%1.5%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)63013
0.9%0.9%
Tennis73-
0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)--
Net - Nature/Outdoor Activities8,68892
12.8%6.7%
Beach4,7174
7.0%0.3%
Bird Watching1541
0.2%0.1%
Camping1,16821
1.7%1.5%
Caverns14811
0.2%0.8%
Nature travel/ Ecotouring5185
0.8%0.4%
Wildlife viewing7338
1.1%0.6%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)98627
1.5%1.9%
Farms/ Ranches/ Agri-tours (Added 3/14)22011
0.3%0.8%
Other nature (photography, rockhound, etc.) (Added 3/14)5948
0.9%0.6%
Net - Entertainment/Amusement16,729339
24.7%24.5%
Casino/ Gaming2,93845
4.3%3.3%
Fine dining3,42755
5.1%4.0%
Nightclubs/ Dancing1,08321
1.6%1.5%
Rodeo/State fair (Added 3/14)1310
0.2%0.0%
Shopping5,956139
8.8%10.0%
Spa/health club3556
0.5%0.5%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)99520
1.5%1.4%
Theme park/Amusement park/Water park (Text Chg 3/14)2,34157
3.5%4.1%
Wine tasting/ Winery tour68513
1.0%1.0%
Craft breweries *69119
1.0%1.4%
Distilleries (Added 3/14)1153
0.2%0.2%
Net - Family Activities/Reunion22,136464
32.7%33.5%
Family reunion2,49335
3.7%2.6%
High School/ College reunion2263
0.3%0.2%
Visiting friends7,522143
11.1%10.3%
Visiting relatives15,499344
22.9%24.8%
Net - Sightseeing5,528113
8.2%8.2%
Rural sightseeing2,81860
4.2%4.3%
Urban sightseeing2,82253
4.2%3.9%
Area where a TV show or movie was filmed *1211
0.2%0.0%
Net - Parks and Gardens3,40947
5.0%3.4%
Gardens4706
0.7%0.4%
State/ National park (Dropped 3/14)--
State park/Monuments/ Recreation areas (Added 3/14)1,53921
2.3%1.5%
National park/Monuments/ Recreation areas (Added 3/14)1,61421
2.4%1.5%
None of the above14,511338
21.4%24.5%
Q4H Total activities participated in (Numeric)2.532.00
17/11/2017
Page 1
FY 2017 x Q4 States selected to continue x Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.
Filter: All interviewsWeight: Demo WeightLevel: stateTotalFiscal Year
FY 2017
TotalQ4 States selected to continue
Missouri
Total732,68567,7271,383
100.0%100.0%100.0%
Q4H. (Combined Activities) For each US state you visited during trip X in the month X, check all of the activities you did/attractions visited.Area where a TV show or movie was filmed *2,8556974
0.4%1.0%0.3%
Art galleries26,2893,76237
3.6%5.6%2.7%
ATV/Four-wheeling (Added 3/14)2,59984710
0.4%1.3%0.7%
Beach78,0317,21922
10.7%10.7%1.6%
Biking /Road biking/ Cycling (Text Chg 3/14)11,2769978
1.5%1.5%0.5%
Bird watching14,9621,29014
2.0%1.9%1.0%
Camping19,9582,00037
2.7%3.0%2.7%
Casino/gaming53,3734,59067
7.3%6.8%4.8%
Caverns5,85259722
0.8%0.9%1.6%
Craft breweries8,6552,40641
1.2%3.6%2.9%
Distilleries (Added 3/14)1,6405569
0.2%0.8%0.7%
Family reunion26,2143,14043
3.6%4.6%3.1%
Farms/ Ranches/ Agri-tours (Added 3/14)2,92681718
0.4%1.2%1.3%
Fine dining99,6359,605149
13.6%14.2%10.8%
Fishing (Text Chg 3/14)20,7522,12258
2.8%3.1%4.2%
Gardens26,6072,68332
3.6%4.0%2.3%
Golf13,0051,14416
1.8%1.7%1.2%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)1,8403032
0.3%0.4%0.1%
High School/College reunion4,6264477
0.6%0.7%0.5%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)25,6353,18128
3.5%4.7%2.0%
Historic sites/churches58,4226,391105
8.0%9.4%7.6%
Horseback riding5,95090714
0.8%1.3%1.0%
Horseracing (Added 3/14)1,5635683
0.2%0.8%0.2%
Hunting5,34893611
0.7%1.4%0.8%
Local/folk arts/crafts (Added 3/14)5,8681,72127
0.8%2.5%2.0%
Motor sports - NASCAR/Indy3,4735774
0.5%0.9%0.3%
Motor boat/Jet ski8,2061,10135
1.1%1.6%2.5%
Mountain biking (Added 3/14)1,7515824
0.2%0.9%0.3%
Museums54,7636,366130
7.5%9.4%9.4%
Musical performance/show (Added 3/14)8,1462,42788
1.1%3.6%6.4%
Musical theater12,9171,72739
1.8%2.6%2.8%
National park/Monuments/ Recreation areas (Added 3/14)10,6063,25633
1.4%4.8%2.4%
Native American ruins/Rock art (Added 3/14)3,2581,0227
0.4%1.5%0.5%
Nature travel/ecotouring20,4211,79318
2.8%2.6%1.3%
Nightclub/dancing30,9503,26238
4.2%4.8%2.8%
Old homes/mansions22,4922,12523
3.1%3.1%1.7%
Other nature (photography, rockhound, etc) (Added 3/14)7,3381,88324
1.0%2.8%1.7%
Rock/mountain climbing4,4146011
0.6%0.9%0.1%
Rodeo/State fair (Added 3/14)1,4364212
0.2%0.6%0.1%
Rural sightseeing83,3897,127138
11.4%10.5%10.0%
Sailing4,8357962
0.7%1.2%0.2%
Scuba diving/snorkeling6,200784-
0.8%1.2%
Shopping143,78015,403267
19.6%22.7%19.3%
Skiing/snowboarding (Text Chg 3/14)4,5945061
0.6%0.7%0.1%
Snow sports other than skiing or snowmobiling2,186381-
0.3%0.6%
Snowmobiling1,9423861
0.3%0.6%0.1%
Spa/health club14,0101,65215
1.9%2.4%1.1%
Special events/Festivals (e.g., Mardi Gras, hot air balloon races)21,0791,85931
2.9%2.7%2.3%
Sports events - Major/ Professional (Text Chg 3/14)11,8551,41734
1.6%2.1%2.4%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)5,0341,44930
0.7%2.1%2.2%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)2,62189916
0.4%1.3%1.2%
State park/Monuments/ Recreation areas (Added 3/14)15,4474,58065
2.1%6.8%4.7%
State/National Park (Dropped 3/14)34,207--
4.7%
Symphony/opera/concert8,00475519
1.1%1.1%1.4%
Tennis3,0042791
0.4%0.4%0.1%
Theater/drama16,5401,89838
2.3%2.8%2.7%
Theme park/ Amusement park/ Water park (Text Chg 3/14)30,2423,38468
4.1%5.0%4.9%
Theme park11,1053,38468
1.5%5.0%4.9%
Urban sightseeing68,1336,623102
9.3%9.8%7.4%
Visiting friends115,2089,720177
15.7%14.4%12.8%
Visiting relatives199,15816,663368
27.2%24.6%26.6%
Water skiing4,01047113
0.5%0.7%0.9%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)5,61861316
0.8%0.9%1.1%
Wildlife viewing35,2413,12839
4.8%4.6%2.8%
Wine tasting/winery tour15,6572,08037
2.1%3.1%2.7%
Youth/amateur/collegiate sporting events (Dropped 3/14)8,649--
1.2%
Zoos/ Aquariums/ Aviaries (Text Chg 3/14)20,4182,37751
2.8%3.5%3.7%
None of the above175,31612,350302
23.9%18.2%21.9%
Q4H_1. Primary Activity - Which of these was the Primary Activity (reason for visit)?Net - Art & Culture18,5005,547140
6.9%8.2%10.1%
Art Galleries2,5439162
0.9%1.4%0.2%
Historic sites/ Churches4,2711,15520
1.6%1.7%1.5%
Museums3,8041,13231
1.4%1.7%2.2%
Musical theater1,2763819
0.5%0.6%0.7%
Native American ruins/Rock art (Added 3/14)31899-
0.1%0.1%
Local/Folk arts/crafts (Added 3/14)5751792
0.2%0.3%0.2%
Old homes/ Mansions7132101
0.3%0.3%0.1%
Theater/ Drama1,2063757
0.5%0.6%0.5%
Symphony/ Opera/ Concert1,13029211
0.4%0.4%0.8%
Musical performance/show (Added 3/14)2,66480955
1.0%1.2%3.9%
Net - Adventure Sports4,9141,47113
1.8%2.2%1.0%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)14544-
0.1%0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)2,3257397
0.9%1.1%0.5%
Mountain biking (Added 3/14)206841
0.1%0.1%0.1%
Rock/ Mountain climbing24784-
0.1%0.1%
Scuba diving/ Snorkeling465134-
0.2%0.2%
Skiing/snowboarding (Text Chg 3/14)9322301
0.3%0.3%0.1%
Water skiing185531
0.1%0.1%0.1%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)4091022
0.2%0.2%0.2%
Net - Sports and Recreation15,8524,34999
5.9%6.4%7.2%
ATV/Four-wheeling (Added 3/14)4421323
0.2%0.2%0.2%
Biking/ Road biking/ Cycling (Text Chg 3/14)4111043
0.2%0.2%0.2%
Fishing (Text Chg 3/14)2,20654214
0.8%0.8%1.0%
Golf1,1293043
0.4%0.4%0.2%
Horseracing (Added 3/14)4431680
0.2%0.2%0.0%
Horseback riding5491904
0.2%0.3%0.3%
Hunting1,0083173
0.4%0.5%0.2%
Motor sports-NASCAR/ Indy6551903
0.2%0.3%0.2%
Motor boat/Jet ski64117014
0.2%0.3%1.0%
Sailing360101-
0.1%0.1%
Snowmobiling24869-
0.1%0.1%
Snow sports other than skiing or snowmobiling21473-
0.1%0.1%
Sports events - Major/Professional (Text Chg 3/14)2,43366826
0.9%1.0%1.9%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)2,84378115
1.1%1.2%1.1%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)1,59149911
0.6%0.7%0.8%
Tennis13640-
0.1%0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)544--
0.2%
Net - Nature/Outdoor Activities21,0365,18944
7.8%7.7%3.2%
Beach12,0363,0312
4.5%4.5%0.2%
Bird Watching28255-
0.1%0.1%
Camping3,16274215
1.2%1.1%1.1%
Caverns276714
0.1%0.1%0.3%
Nature travel/ Ecotouring1,0532273
0.4%0.3%0.2%
Wildlife viewing9172271
0.3%0.3%0.0%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)2,01850712
0.8%0.7%0.9%
Farms/ Ranches/ Agri-tours (Added 3/14)3701084
0.1%0.2%0.3%
Other nature (photography, rockhound, etc.) (Added 3/14)9212213
0.3%0.3%0.2%
Net - Entertainment/Amusement35,6559,412196
13.3%13.9%14.1%
Casino/ Gaming8,7442,11832
3.3%3.1%2.3%
Fine dining3,7541,04021
1.4%1.5%1.5%
Nightclubs/ Dancing1,58546413
0.6%0.7%0.9%
Rodeo/State fair (Added 3/14)353850
0.1%0.1%0.0%
Shopping9,2232,45752
3.4%3.6%3.7%
Spa/health club4901410
0.2%0.2%0.0%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)2,73967615
1.0%1.0%1.1%
Theme park/Amusement park/Water park (Text Chg 3/14)6,7381,81447
2.5%2.7%3.4%
Wine tasting/ Winery tour1,1503365
0.4%0.5%0.3%
Craft breweries *7522407
0.3%0.4%0.5%
Distilleries (Added 3/14)126403
0.0%0.1%0.2%
Net - Family Activities/Reunion80,73119,617423
30.1%29.0%30.6%
Family reunion7,1521,97132
2.7%2.9%2.3%
High School/ College reunion7291692
0.3%0.2%0.1%
Visiting friends16,9934,09281
6.3%6.0%5.9%
Visiting relatives55,85613,384308
20.8%19.8%22.3%
Net - Sightseeing9,4372,54251
3.5%3.8%3.7%
Rural sightseeing4,7261,25128
1.8%1.8%2.0%
Urban sightseeing4,5031,24223
1.7%1.8%1.6%
Area where a TV show or movie was filmed *20849-
0.1%0.1%
Net - Parks and Gardens6,3541,80515
2.4%2.7%1.1%
Gardens6341711
0.2%0.3%0.1%
State/ National park (Dropped 3/14)555--
0.2%
State park/Monuments/ Recreation areas (Added 3/14)2,2496828
0.8%1.0%0.6%
National park/Monuments/ Recreation areas (Added 3/14)2,9169536
1.1%1.4%0.4%
None of the above75,59317,796402
28.2%26.3%29.1%
Q4H_2. Secondary Activity - Which of these was the Secondary Activity (reason for visit)?Net - Art & Culture16,9144,81794
6.3%7.1%6.8%
Art Galleries1,64452111
0.6%0.8%0.8%
Historic sites/ Churches4,7181,30817
1.8%1.9%1.2%
Museums4,4451,20924
1.7%1.8%1.7%
Musical theater97429610
0.4%0.4%0.8%
Native American ruins/Rock art (Added 3/14)468144-
0.2%0.2%
Local/Folk arts/crafts (Added 3/14)7832147
0.3%0.3%0.5%
Old homes/ Mansions1,1202973
0.4%0.4%0.2%
Theater/ Drama1,0613145
0.4%0.5%0.3%
Symphony/ Opera/ Concert3451034
0.1%0.2%0.3%
Musical performance/show (Added 3/14)1,35741314
0.5%0.6%1.0%
Net - Adventure Sports4,5081,32718
1.7%2.0%1.3%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)11142-
0.0%0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)2,4617126
0.9%1.1%0.5%
Mountain biking (Added 3/14)21778-
0.1%0.1%
Rock/ Mountain climbing27079-
0.1%0.1%
Scuba diving/ Snorkeling537171-
0.2%0.3%
Skiing/snowboarding (Text Chg 3/14)20462-
0.1%0.1%
Water skiing242626
0.1%0.1%0.4%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)4661206
0.2%0.2%0.5%
Net - Sports and Recreation9,3732,78839
3.5%4.1%2.8%
ATV/Four-wheeling (Added 3/14)4641411
0.2%0.2%0.1%
Biking/ Road biking/ Cycling (Text Chg 3/14)526139-
0.2%0.2%
Fishing (Text Chg 3/14)1,84947111
0.7%0.7%0.8%
Golf1,0502724
0.4%0.4%0.3%
Horseracing (Added 3/14)266109-
0.1%0.2%
Horseback riding488153-
0.2%0.2%
Hunting5071801
0.2%0.3%0.1%
Motor sports-NASCAR/ Indy280103-
0.1%0.2%
Motor boat/Jet ski81624712
0.3%0.4%0.9%
Sailing369123-
0.1%0.2%
Snowmobiling19262-
0.1%0.1%
Snow sports other than skiing or snowmobiling19280-
0.1%0.1%
Sports events - Major/Professional (Text Chg 3/14)8032522
0.3%0.4%0.2%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)1,0232915
0.4%0.4%0.4%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)3611322
0.1%0.2%0.2%
Tennis11433-
0.0%0.0%
Youth/ amateur/collegiate sporting events (Dropped 3/14)72--
0.0%
Net - Nature/Outdoor Activities16,6664,05052
6.2%6.0%3.7%
Beach7,1741,6861
2.7%2.5%0.1%
Bird Watching4781001
0.2%0.1%0.1%
Camping1,7104266
0.6%0.6%0.4%
Caverns326787
0.1%0.1%0.5%
Nature travel/ Ecotouring1,1912913
0.4%0.4%0.2%
Wildlife viewing2,0685067
0.8%0.7%0.5%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)1,94947915
0.7%0.7%1.1%
Farms/ Ranches/ Agri-tours (Added 3/14)4171127
0.2%0.2%0.5%
Other nature (photography, rockhound, etc.) (Added 3/14)1,3523725
0.5%0.5%0.4%
Net - Entertainment/Amusement35,5789,304184
13.3%13.7%13.3%
Casino/ Gaming3,45282013
1.3%1.2%0.9%
Fine dining9,5342,38734
3.6%3.5%2.5%
Nightclubs/ Dancing2,1846198
0.8%0.9%0.6%
Rodeo/State fair (Added 3/14)16546-
0.1%0.1%
Shopping13,2703,49887
5.0%5.2%6.3%
Spa/health club7612146
0.3%0.3%0.4%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)1,2623195
0.5%0.5%0.3%
Theme park/Amusement park/Water park (Text Chg 3/14)2,07652710
0.8%0.8%0.7%
Wine tasting/ Winery tour1,2223499
0.5%0.5%0.6%
Craft breweries *1,44245112
0.5%0.7%0.8%
Distilleries (Added 3/14)211751
0.1%0.1%0.0%
Net - Family Activities/Reunion24,7836,124102
9.2%9.0%7.4%
Family reunion1,8295223
0.7%0.8%0.2%
High School/ College reunion215571
0.1%0.1%0.0%
Visiting friends14,1623,43062
5.3%5.1%4.5%
Visiting relatives8,5762,11536
3.2%3.1%2.6%
Net - Sightseeing12,4143,22063
4.6%4.8%4.5%
Rural sightseeing6,4401,56731
2.4%2.3%2.3%
Urban sightseeing5,7291,58031
2.1%2.3%2.2%
Area where a TV show or movie was filmed *245731
0.1%0.1%0.0%
Net - Parks and Gardens6,5441,81833
2.4%2.7%2.4%
Gardens1,0872995
0.4%0.4%0.4%
State/ National park (Dropped 3/14)488--
0.2%
State park/Monuments/ Recreation areas (Added 3/14)2,89385813
1.1%1.3%0.9%
National park/Monuments/ Recreation areas (Added 3/14)2,07766116
0.8%1.0%1.1%
None of the above141,29134,280798
52.7%50.6%57.7%
Q4H_1/2. Primary/Secondary Activity - Which of these was the Primary/Secondary Activity (reason for visit)?Net - Art & Culture31,4949,139202
11.7%13.5%14.6%
Art Galleries4,1871,43613
1.6%2.1%1.0%
Historic sites/ Churches8,9892,46337
3.4%3.6%2.7%
Museums8,2502,34155
3.1%3.5%4.0%
Musical theater2,25067620
0.8%1.0%1.4%
Native American ruins/Rock art (Added 3/14)786243-
0.3%0.4%
Local/Folk arts/crafts (Added 3/14)1,3593939
0.5%0.6%0.7%
Old homes/ Mansions1,8325075
0.7%0.7%0.3%
Theater/ Drama2,26768912
0.8%1.0%0.8%
Symphony/ Opera/ Concert1,47539515
0.6%0.6%1.1%
Musical performance/show (Added 3/14)4,0201,22169
1.5%1.8%5.0%
Net - Adventure Sports9,1412,70930
3.4%4.0%2.2%
Hang gliding/ Skydiving/ Base jumping (Text Chg 3/14)25686-
0.1%0.1%
Hiking/ Backpacking/ Canyoneering (Text Chg 3/14)4,7861,45114
1.8%2.1%1.0%
Mountain biking (Added 3/14)4231621
0.2%0.2%0.1%
Rock/ Mountain climbing517163-
0.2%0.2%
Scuba diving/ Snorkeling1,002306-
0.4%0.5%
Skiing/snowboarding (Text Chg 3/14)1,1362921
0.4%0.4%0.1%
Water skiing4271167
0.2%0.2%0.5%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding (Text Chg 3/14)8752229
0.3%0.3%0.6%
Net - Sports and Recreation23,5836,619132
8.8%9.8%9.6%
ATV/Four-wheeling (Added 3/14)9062744
0.3%0.4%0.3%
Biking/ Road biking/ Cycling (Text Chg 3/14)9372433
0.3%0.4%0.2%
Fishing (Text Chg 3/14)4,0551,01325
1.5%1.5%1.8%
Golf2,1795767
0.8%0.9%0.5%
Horseracing (Added 3/14)7092770
0.3%0.4%0.0%
Horseback riding1,0373444
0.4%0.5%0.3%
Hunting1,5154973
0.6%0.7%0.2%
Motor sports-NASCAR/ Indy9352933
0.3%0.4%0.2%
Motor boat/Jet ski1,45741626
0.5%0.6%1.9%
Sailing729224-
0.3%0.3%
Snowmobiling440131-
0.2%0.2%
Snow sports other than skiing or snowmobiling406153-
0.2%0.2%
Sports events - Major/Professional (Text Chg 3/14)3,23692028
1.2%1.4%2.0%
Sports events - Youth/ Amateur/ Collegiate/ Other (spectator) (Added 3/14)3,8671,07220
1.4%1.6%1.5%
Sports events - Youth/ Amateur/ Collegiate/ Other (participant) (Added 3/14)1,95163013
0.7%0.9%0.9%
Tennis25073-
0.1%0.1%
Youth/ amateur/collegiate sporting events (Dropped 3/14)617--
0.2%
Net - Nature/Outdoor Activities35,1898,68892
13.1%12.8%6.7%
Beach19,2104,7174
7.2%7.0%0.3%
Bird Watching7601541
0.3%0.2%0.1%
Camping4,8721,16821
1.8%1.7%1.5%
Caverns60214811
0.2%0.2%0.8%
Nature travel/ Ecotouring2,2455185
0.8%0.8%0.4%
Wildlife viewing2,9857338
1.1%1.1%0.6%
Zoos/Aquariums/ Aviaries (Text Chg 3/14)3,96798627
1.5%1.5%1.9%
Farms/ Ranches/ Agri-tours (Added 3/14)78822011
0.3%0.3%0.8%
Other nature (photography, rockhound, etc.) (Added 3/14)2,2735948
0.8%0.9%0.6%
Net - Entertainment/Amusement63,49416,729339
23.7%24.7%24.5%
Casino/ Gaming12,1962,93845
4.5%4.3%3.3%
Fine dining13,2883,42755
5.0%5.1%4.0%
Nightclubs/ Dancing3,7691,08321
1.4%1.6%1.5%
Rodeo/State fair (Added 3/14)5181310
0.2%0.2%0.0%
Shopping22,4935,956139
8.4%8.8%10.0%
Spa/health club1,2503556
0.5%0.5%0.5%
Special events/Festival (e.g., Mardi Gras, hot air balloon races)4,00199520
1.5%1.5%1.4%
Theme park/Amusement park/Water park (Text Chg 3/14)8,8152,34157
3.3%3.5%4.1%
Wine tasting/ Winery tour2,37268513
0.9%1.0%1.0%
Craft breweries *2,19469119
0.8%1.0%1.4%
Distilleries (Added 3/14)3371153
0.1%0.2%0.2%
Net - Family Activities/Reunion90,88822,136464
33.9%32.7%33.5%
Family reunion8,9822,49335
3.4%3.7%2.6%
High School/ College reunion9442263
0.4%0.3%0.2%
Visiting friends31,1557,522143
11.6%11.1%10.3%
Visiting relatives64,43315,499344
24.0%22.9%24.8%
Net - Sightseeing21,0225,528113
7.8%8.2%8.2%
Rural sightseeing11,1672,81860
4.2%4.2%4.3%
Urban sightseeing10,2312,82253
3.8%4.2%3.9%
Area where a TV show or movie was filmed *4531211
0.2%0.2%0.0%
Net - Parks and Gardens12,2973,40947
4.6%5.0%3.4%
Gardens1,7204706
0.6%0.7%0.4%
State/ National park (Dropped 3/14)1,042--
0.4%
State park/Monuments/ Recreation areas (Added 3/14)5,1421,53921
1.9%2.3%1.5%
National park/Monuments/ Recreation areas (Added 3/14)4,9931,61421
1.9%2.4%1.5%
None of the above76,29514,511338
28.5%21.4%24.5%
Q4H Total activities participated in (Numeric)2.142.532.00
17/11/2017
data and charts
State park/Monuments/ Rec areas4.7%
Casino/gaming4.8%
Theme/Amusement/Water park4.9%
Musical performance/show6.4%
Urban sightseeing7.4%
Historic sites/churches7.6%
Museums9.4%
Rural sightseeing10.0%
Fine dining10.8%
Visiting friends12.8%
Shopping19.3%
Visiting relatives26.6%
Motor boat/Jet ski2.5%
Art galleries2.7%
Camping2.7%
Wine tasting/winery tour2.7%
Nightclub/dancing2.7%
Theater/drama2.7%
Musical theater2.8%
Wildlife viewing2.8%
Craft breweries3.0%
Family reunion3.1%
Zoos/ Aquariums/ Aviaries3.7%
Fishing4.2%
data and charts
Activities While in Missouri
data and charts (2)
Family reunion3.1%
Zoos/ Aquariums/ Aviaries3.7%
Fishing4.2%
State park/Rec areas4.7%
Casino/gaming4.8%
Theme/Amusement/Water park4.9%
Musical performance/show6.4%
Urban sightseeing7.4%
Historic sites/churches7.6%
Museums9.4%
Rural sightseeing10.0%
Fine dining10.8%
Gardens2.3%
National park/ Rec areas2.4%
Prof. Sports events2.5%
Motor boat/Jet ski2.5%
Art galleries2.7%
Camping2.7%
Wine tasting/winery tour2.7%
Nightclub/dancing2.7%
Theater/drama2.7%
Musical theater2.8%
Wildlife viewing2.8%
Craft breweries3.0%
FY17 TNS TravelsAmerica
Activities While in Missouri
FY17 TNS TravelsAmerica
Activities While in Missouri (continued)
Complete List of Visitor Activities
FY17 TNS TravelsAmerica
Activities Engaged in While Traveling in Missouri Multiple answers allowed
Visiting relatives 26.6% Old homes/mansions 1.7% Shopping 19.3% Beach 1.6% Visiting friends 12.8% Caverns 1.6% Fine dining 10.8% Symphony/opera/concert 1.4% Rural sightseeing 10.0% Farms/ Ranches/ Agri-tours 1.3% Museums 9.4% Nature travel/ecotouring 1.3% Historic sites/churches 7.6% Golf 1.2% Urban sightseeing 7.4% Amateur Sports (participant) 1.2% Musical performance/show 6.4% Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding 1.2% Theme/Amusement/Water park 4.9% Spa/health club 1.1% Casino/gaming 4.8% Bird watching 1.0% State park/Monuments/ Rec areas 4.7% Horseback riding 1.0% Fishing 4.2% Water skiing 0.9% Zoos/ Aquariums/ Aviaries 3.7% Hunting 0.8% Family reunion 3.1% ATV/Four-wheeling 0.7% Craft breweries 3.0% Distilleries 0.7% Musical theater 2.8% Biking /Road biking/ Cycling 0.6% Wildlife viewing 2.8% High School/College reunion 0.5% Nightclub/dancing 2.7% Native American ruins/Rock art 0.5% Theater/drama 2.7% Area where a TV show or movie was filmed 0.3% Art galleries 2.7% Motor sports - NASCAR/Indy 0.3% Camping 2.7% Mountain biking 0.3% Wine tasting/winery tour 2.7% Horseracing 0.2% Motor boat/Jet ski 2.5% Hang gliding/ Skydiving/ Base jumping 0.1% Sports events - Major/ Professional 2.5% Rodeo/State fair 0.1% National park/Monuments/ Rec areas 2.4% Sailing 0.1% Gardens 2.3% Rock/mountain climbing 0.1% Special events/Festivals 2.2% Skiing/snowboarding 0.1% Amateur Sports (spectator) 2.2% Snowmobiling 0.1% Hiking/ Backpacking/ Canyoneering 2.0% Tennis 0.1% Local/folk arts/crafts 2.0% Scuba diving/snorkeling 0.0% Other nature (photography, rockhound, etc.) 1.7% Other snow sports 0.0%
11
Activities Engaged in While Traveling in Missouri
Multiple answers allowed
Visiting relatives
26.6%
Old homes/mansions
1.7%
Shopping
19.3%
Beach
1.6%
Visiting friends
12.8%
Caverns
1.6%
Fine dining
10.8%
Symphony/opera/concert
1.4%
Rural sightseeing
10.0%
Farms/ Ranches/ Agri-tours
1.3%
Museums
9.4%
Nature travel/ecotouring
1.3%
Historic sites/churches
7.6%
Golf
1.2%
Urban sightseeing
7.4%
Amateur Sports (participant)
1.2%
Musical performance/show
6.4%
Whitewater rafting/ Kayaking/ Canoeing/ Paddleboarding
1.2%
Theme/Amusement/Water park
4.9%
Spa/health club
1.1%
Casino/gaming
4.8%
Bird watching
1.0%
State park/Monuments/ Rec areas
4.7%
Horseback riding
1.0%
Fishing
4.2%
Water skiing
0.9%
Zoos/ Aquariums/ Aviaries
3.7%
Hunting
0.8%
Family reunion
3.1%
ATV/Four-wheeling
0.7%
Craft breweries
3.0%
Distilleries
0.7%
Musical theater
2.8%
Biking /Road biking/ Cycling
0.6%
Wildlife viewing
2.8%
High School/College reunion
0.5%
Nightclub/dancing
2.7%
Native American ruins/Rock art
0.5%
Theater/drama
2.7%
Area where a TV show or movie was filmed
0.3%
Art galleries
2.7%
Motor sports - NASCAR/Indy
0.3%
Camping
2.7%
Mountain biking
0.3%
Wine tasting/winery tour
2.7%
Horseracing
0.2%
Motor boat/Jet ski
2.5%
Hang gliding/ Skydiving/ Base jumping
0.1%
Sports events - Major/ Professional
2.5%
Rodeo/State fair
0.1%
National park/Monuments/ Rec areas
2.4%
Sailing
0.1%
Gardens
2.3%
Rock/mountain climbing
0.1%
Special events/Festivals
2.2%
Skiing/snowboarding
0.1%
Amateur Sports (spectator)
2.2%
Snowmobiling
0.1%
Hiking/ Backpacking/ Canyoneering
2.0%
Tennis
0.1%
Local/folk arts/crafts
2.0%
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