Mr. Shekar Viswanathan Deputy Managing Director (Commercial)
Toyota Kirloskar Motor November 23, 2009
Promoting EnvironmentFriendly Vehicles in IndiaPromoting EnvironmentPromoting Environment
Friendly Vehicles in IndiaFriendly Vehicles in India
22
Challenge for Indian SocietyChallenge for Indian Society
1. Concern over increase in pollution levels:
• Population pressure, urbanization & industrialization :causes of air pollution• CO2 level in atmosphere is continuously rising
Total CO2 emissions (Well to exhaust) on Indian roads
208 256391
721
1212
0
200
400
600
800
1000
1200
1400
2005 2008 2015 2025 2035
Millio
n ton
nes o
f CO2
• Toyota shares concern on increasing level of air pollutionSource : CSE, New Delhi
2. Growth of Auto Industry:
• Indian passenger car market has been growing at average of 8 per cent every year.
• Passenger car market expected to be around to 3.5 mn by 2015
Source : TKM Forecast
Indian Passenger Car Industry Forecast
675 707902 1061 1143
1379 1549 1553
3500
1770
0500
1000150020002500
30003500
2001 2002 2003 2004 2005 2006 2007 2008 2009 2015(FY)
('000)
(Forecast)(Forecast)
Traffic CongestionTraffic CongestionEnvironmental issueEnvironmental issue AccidentsAccidents
Mobile private spaceMobile private spaceFreedomFreedom・・ConvenientConvenient Comfort Comfort ・・ ExcitingExciting
““ZeronizeZeronize”” and and ““MaximizeMaximize””
3. Actions of Toyota:
2. Product Initiative
1. Manufacturing Initiative1. Manufacturing Initiative
3. Community Initiative
Activities of Toyota in India
1. Manufacturing Initiative:
1. New compact car to be produced in brand new ‘Eco Plant’2. This plant to begin operations by the end of 2010
Location :Bangalore, KARNATAKA (adjacent to 1st plant)
Production capacity :70,000 per year (Ist phase)
Environment Friendly Plant:1. Production technology with lower CO2
emissions [20% reduction]2. Wastewater recycling systems3. Water based paints4. Zero landfill waste5. Plantation
1-a. Key Initiatives at TKM Plant:
a. Objective : To reduce Volatile Organic Compound [VOC] emissionsb. First in auto industry in Indiac. Eco friendly as compared solvent based paint
Reduction of VOC elements at TKM Plant
I. Water Based Paint
62.0950.52 46.77 45.21 44
20
0
10
20
30
40
50
60
70
FY05 FY06 FY07 FY08 FY09 FY10Year
gms
/ m
.sr
Plant-2gms
/ m2
1-b. Key Initiatives at TKM Plant:
II. Afforestation
a. Afforestation ceremony on 21 June 09b. 6000 participants planted 30,000 saplings in10,000 m2 area.c. Another 30000 saplings planted till Nov 09d. Plan to have 150,000 planted saplings by 2011
Afforestation at TKM Plant [‘000 Nos]
Mr. Nakagawa (MD-TKM) with Dr. Miyawaki - Emeritus Professor, Yokohama National University
6090
150
020406080
100120140160
2009 2010 2011
Year
No.
of S
aplin
gs [C
umul
ativ
e]
2. Product Initiative
Introduction of Innova CNG [Jan 2009]
Plan to introduce hybrid car in India [2010]
1. Toyota India is committed to environment protection in line with global Toyota initiative.
2. Has introduced Innova-CNG and plans to introduce hybrid car in India.
100
2065
20
120
185
0255075
100125150175200225250
FY 2007 FY 2008 FY 2009(Apr-Nov)
Year
No.
of S
tude
nts
020406080100120140160180200
3a. Community Initiative
TSEP program in session
I. Toyota Safety Education Program
a. More than 185000 children covered under TSEP till date [since 07]b. Objective - Following traffic rules to reduce congestion
35[Plan]
3b. Community Initiative (contd.)
Participation by local school children in
Environment day program [02-09]
II. ‘Greenathon’ Campaign
a. India’s first 365 eco-day initiative in collaboration with popular news channel & NGO
b. Adoption of one village by Toyota under ‘Light a Billion Lives’ initiative.
III. Local Environment Initiatives
a. Drawing and quiz competition onenvironment for local children every year
b. Zero Plastic campaign : Participation of300 team members in ’09 on voluntary basis
180 220 28
0 345
380
410 445 51
0
0
100
200
300
400
500
600
2002 2003 2004 2005 2006 2007 2008 2009
Year
No.
of S
tude
nts
Part
icip
ated
4. Focus Areas for Government Support:
1. Road Improvement to reduce environment impact:a. Better roads and improved traffic management
system to reduce congestion, CO2 and pollution b. Tree plantation for greener roads
2. Promotion of EFV’s
Government of India support for promotion of Hybrid
Vehicles and other EFV’s will be highly appreciated.
<Strong Government support for EFV’s in other countries>
i. Special Tax concession in ASEAN countries and Japan
ii. Special lanes for vehicles with over 45 mpg in California, U.S.A
Projected Vehicle Population in India
Source: Asian Development Bank
On - Road Vehicle Population
54.1 64121.3
246.1
372.7
0
50
100
150
200
250
300
350
400
2005 2006 2015 2025 2035
No
of V
ehic
les
in M
illio
ns
Government Auto Industry
TODAY for TOMORROWTODAY for TOMORROW