7/29/2019 #ecme13 (day2)
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#ecme13#ecme13
Day 2
Date: 03/26/2013
Analysis of the session '#ecme13' created with Tweet Category
7/29/2019 #ecme13 (day2)
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Session #ecme13
Introduction: Analysis of the activity on Twitter during the second day of #ecme13.
Statistics
Potential impact
Potential reach
Categories
Category Total
tweets
% Original
Tweets
RT Users
Liz King 10 14 6 4 7
Alan Stevens 9 13 9 0 4
Links 9 13 7 2 4
Other 8 12 5 3 3
Paul Cook 8 12 8 0 3
Replies 8 12 8 0 5
Tomo Ohno 7 10 7 0 3
Positive 5 7 3 2 3
Rest of categories 5 7 5 0 4
Charts
num.
tweets
time
4
08:2426 mar
2
08:59
0
09:35
0
10:11
2
10:46
5
11:22
19
11:57
20
12:33
16
13:08
num.
users
num.
followers
0
0-50
0
50-100
0
100-150
0
150-200
0
200-250
1
250-300
0
300-400
0
400-500
0
500-750
1
750-1000
3
1000-1500
2
1500-5000
1
5000-10000
0
>10000
num.
tweets
per user
num. users
21
02
13
14
05
4>5
Most Active Users
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
tweets
followers
Analysis of the session '#ecme13' created with Tweet Category
7/29/2019 #ecme13 (day2)
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Liz King
Replies
Liz King
Replies
Liz King
Replies
Alan Stevens
Paul Cook
Liz King
Other
Charts
Category Total
tweets
% Original
Tweets
RT Users Impressions Potential Reach Tweets/
User
Followers/
User
Liz King 10 14 6 4 7 20.182 15.429 1,4 2.204Alan Stevens 9 13 9 0 4 17.307 11.370 2,2 2.842
Links 9 13 7 2 4 12.476 5.703 2,2 1.425
Other 8 12 5 3 3 9.022 3.454 2,7 1.151
Paul Cook 8 12 8 0 3 9.090 3.402 2,7 1.134
Replies 8 12 8 0 5 18.198 13.812 1,6 2.762
Tomo Ohno 7 10 7 0 3 7.383 3.402 2,3 1.134
Positive 5 7 3 2 3 5.935 3.624 1,7 1.208
Pictures 4 6 4 0 3 4.400 3.454 1,3 1.151
Adi Ben Nester 1 1 1 0 1 1.313 1.313 1,0 1.313
Analysis of the session '#ecme13' created with Tweet Category
7/29/2019 #ecme13 (day2)
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0,9 8,6 10.365
marie_clair
21tweets
craigrispin
15tweets
showgizmo
14tweets
tweets
tweets
mediacoach
7.916followers
TrevorRoald
2.494followers
etouches
2.079followers
followers
followers
mediacoach
23.748impressions
marie_clair
19.866impressions
showgizmo
19.110impressions
impressions
impressions
marie_clair
9num. categories
GIBTMevent
7num. categories
craigrispin
7num. categories
num. categories
num. categories
showgizmo
4num. of RTs
GIBTMevent
3num. of RTs
marie_clair
2num. of RTs
num. of RTs
num. of RTs
marie_clair
19original tweets
craigrispin
15original tweets
showgizmo
10original tweets
original tweets
original tweets
1617
0Very low
0 to 10
followers
0Low
10 to 50
followers
0Medium-low
50 to 200
followers
1
Medium
200 to 500
followers
1
Medium-high
500 to 1000
followers
5
High
1000 to 5000
followers
1
Very high
>5000
followers
Analysis of the session '#ecme13' created with Tweet Category
7/29/2019 #ecme13 (day2)
5/15Analysis of the session '#ecme13' created with Tweet Category
@craigrispinCraig Rispin
#ECME13 Thanks Tomo - great answer! I don't want more advertising
either!
Cat.: Tomo Ohno @marie_clairMarie-Claire Andrews
Bring on @KudanAR talking about making AR less gimmicky.
Because the topic is great AND because they're from down my way
#bristol #ecme13
Cat.: Tomo Ohno
@craigrispinCraig Rispin
@showgizmo @gibtmevent #ECME13 You're very welcome. I love to
speak virtually!
Cat.: Replies @GIBTMeventGIBTM Abu Dhabi 2013
Thanks to all of our incredible speakers that took part in #ECME13
over the last 2 days, we hope you enjoyed as much as we did!
#GIBTM13
Cat.: Positive
@marie_clairMarie-Claire Andrews
I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in
my PJs and also attending a global #eventtech conference #ecme13
Cat.: Positive @GIBTMeventGIBTM Abu Dhabi 2013
@planetplanitbiz speaking in the event camp #ECME13
http://t.co/kDpbYHA26a
Cat.: Paul Cook
@marie_clairMarie-Claire Andrews
interesting angle @planetplanitbiz - venues should see hybridevents
as a way to generate brand awareness; an audience is an audience
#ecme13
Cat.: Paul Cook @marie_clairMarie-Claire Andrews
hurrah! @lizkingevents 'no-one wants an app for one event' 'use the
app at your event and someone elses' WOOT @showgizmo is the go!
#ecme13
Cat.: Liz King
@craigrispinCraig Rispin
#ECME13 @lizkingevents "Know the product, but have an education
plan."
Cat.: Liz King @craigrispinCraig Rispin
#ECME13 @mediacoach Great Value Alan! You're a true professional.
Cat.: Alan Stevens
@craigrispin
Craig Rispin
#ECME13 @mediacoach "Plan, prepare and get training!"
Cat.: Alan Stevens @mediacoach
Alan Stevens
Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30
minutes time #ECME13
Cat.: Alan Stevens
7/29/2019 #ecme13 (day2)
6/15Analysis of the session '#ecme13' created with Tweet Category
High participation (8,6 tweets per user).
Almost 13,000 users reached.
Most tweeted chat: Liz King.
Most active user: @marie_clair (21 tweets)
Most popular user: @mediacoach
7/29/2019 #ecme13 (day2)
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Annexes
7/29/2019 #ecme13 (day2)
8/15Analysis of the session '#ecme13' created with Tweet Category
Category
Liz KingTweets related to Liz King's intervention.
6 7 4 15.429 20.182 0,9tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.GIBTMevent2.TrevorRoald
3.marie_clair4.KudanAR5.craigrispin
Tweets from this category
@marie_clairMarie-Claire Andrews
almost signed off for the night then you said @lizkingevents is on soon
so now just poured a coffee #ecme13
@GIBTMeventGIBTM Abu Dhabi 2013
In 15 minutes @lizkingevents will be discussing the social media world
for #eventprofs around the digital campfire #ECME13
@TrevorRoaldTrevor Roald
@lizkingevents is in Abu Dhabi! #ECME13 #GIBTM13
http://t.co/YdJ8cn3p1o
@craigrispinCraig Rispin
#ECME13 @lizkingevents "Know the product, but have an education
plan."
@TrevorRoaldTrevor Roald
@lizkingevents here an awesome shot of our #GIBTM13 Booth.
#ECME13 @QuickMobile http://t.co/cyUtREtHCu
@marie_clairMarie-Claire Andrews
hurrah! @lizkingevents 'no-one wants an app for one event' 'use the
app at your event and someone elses' WOOT @showgizmo is the go!
#ecme13
7/29/2019 #ecme13 (day2)
9/15Analysis of the session '#ecme13' created with Tweet Category
Category
Alan StevensTweets related to Alan Steven's intervention.
9 4 0 11.370 17.307 2,2tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.craigrispin2.showgizmo
3.marie_clair4.mediacoach
Tweets from this category
@mediacoachAlan Stevens
Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30
minutes time #ECME13
@showgizmothe Events app
And us to see you present Alan! RT @mediacoach: Looking forward to
presenting virtually to #GIBTM Abu Dhabi in 30 minutes time
#ECME13
@craigrispinCraig Rispin
#ECME13 Alen Stevens @mediacoach making great points about
being a virtual speaker right now.
@craigrispinCraig Rispin
#ECME13 @mediacoach "Plan, prepare and get training!"
@craigrispinCraig Rispin
#ECME13 @mediacoach "It's not just when you're speaking - it's what
you do before and after your engagement too."
@craigrispinCraig Rispin
#ECME13 @mediacoach Here's a great idea -"Test a virtual speaker
out via Skype first. Do they look right into the lens, do they engage
you."
@craigrispinCraig Rispin
#ECME13 @mediacoach Great Value Alan! You're a true professional.
@marie_clairMarie-Claire Andrews
WHOAH two hours prep and @mediacoach delivered an awesome
presentation!! nice work #ecme13
@showgizmothe Events app
#ECME13 Thank You @mediacoach for an amazing 'off-the-cuff'
presentation with under two hours preparation just now! #GIBTM
audience stunned
7/29/2019 #ecme13 (day2)
10/15Analysis of the session '#ecme13' created with Tweet Category
Category
Paul CookTweets related to Paul Cook's intervention.
8 3 0 3.402 9.090 2,7tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.craigrispin2.GIBTMevent
3.marie_clair
Tweets from this category
@marie_clairMarie-Claire Andrews
interesting angle @planetplanitbiz - venues should see hybridevents
as a way to generate brand awareness; an audience is an audience
#ecme13
@craigrispinCraig Rispin
#ECME13 I frequently pay! But I like free too :)
@craigrispinCraig Rispin
#ECME13 I'm happy to pay for value.
@marie_clairMarie-Claire Andrews
Absolutely prepared to pay for content - WAY cheaper than the plane
ticket, time away from office & I still get the same interaction
#ecme13
@craigrispinCraig Rispin
#ECME13 The money question was the 2nd question actually Paul.
@craigrispinCraig Rispin
#ECME13 The first question was from the remote audience, but the
question in the room was about money.
@GIBTMeventGIBTM Abu Dhabi 2013
In 15 minutes @planetplanitbiz will be discussing the exciting top of
Hybrid events and what it can do for #eventprofs #ECME13
@GIBTMeventGIBTM Abu Dhabi 2013
@planetplanitbiz speaking in the event camp #ECME13
http://t.co/kDpbYHA26a
7/29/2019 #ecme13 (day2)
11/15Analysis of the session '#ecme13' created with Tweet Category
Category
Tomo OhnoTweets related to Tomo Ohno's intervention.
7 3 0 3.402 7.383 2,3tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.marie_clair2.craigrispin
3.GIBTMevent
Tweets from this category
@GIBTMeventGIBTM Abu Dhabi 2013
In 15 minutes our 2nd edition of #ECME13 kicks off with @woodtom
from @KudanAR talking about the magical world of augmented reality!
@marie_clairMarie-Claire Andrews
Bring on @KudanAR talking about making AR less gimmicky.
Because the topic is great AND because they're from down my way
#bristol #ecme13
@marie_clairMarie-Claire Andrews
oh WOW augmented reality CD music what on earth AWESOME i
want i want #ecme13
@craigrispinCraig Rispin
#ECME13 Q: for Tomo - When we have AR in our Google Glass
glasses how will we know what's real and what's AR?
@marie_clairMarie-Claire Andrews
thanks Tomo for showing us virtual attendees what the room looks like
- tip for hybrid event hosts - it is GREAT to see the location #ecme13
@craigrispinCraig Rispin
#ECME13 Thanks Tomo - great answer! I don't want more advertising
either!
@marie_clairMarie-Claire Andrews
Q for Tomo - you're showing apps based on iOS - is augmented reality
a possibility on other platforms? as good? different? #ecme13
7/29/2019 #ecme13 (day2)
12/15Analysis of the session '#ecme13' created with Tweet Category
Category
PositivePositive tweets
3 3 2 3.624 5.935 1,0tweets users retweets potential reach potential
impact
tweets / user
Most Active
Users
1.marie_clair2.showgizmo
3.GIBTMevent
Tweets from this category
@marie_clairMarie-Claire Andrews
I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in
my PJs and also attending a global #eventtech conference #ecme13
@marie_clairMarie-Claire Andrews
*waving* #ecme13
@GIBTMeventGIBTM Abu Dhabi 2013
Thanks to all of our incredible speakers that took part in #ECME13
over the last 2 days, we hope you enjoyed as much as we did!
#GIBTM13
7/29/2019 #ecme13 (day2)
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Glossary
7/29/2019 #ecme13 (day2)
14/15Analysis of the session '#ecme13' created with Tweet Category
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.
Statistics
Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a
breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations
(tweets as part of a conversation between several users), check-ins and photos.
- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.
- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the
hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is
calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.
Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be
200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be
150 which would make a total of 350 impressions of the session.
- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the
hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the
previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150
followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not
everyone may have seen the hashtag and users can have other users in common.
- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated
by dividing the number of tweets between the number of users who have participated. RTs included.
- Average followers per user: the average number of followers that users of the session have. This figure indicates how
influential are the participants in our session. Given that the average number of followers that a Twitter user has is about
250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of
followers by the number of users who have participated.
- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.
'Tweets' are the ones containing only text.
ChaRTs
There are different types of graphs in the report Tweet Category:
Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet
and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most
or the least.
Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the
total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the
graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the
right, the higher influence of your users.
User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the
horizontal one the number of users who have participated.
Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories:
This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that
although a category may have a greater number of tweets that another one, it could have a minor number of impressions
(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and
number of RTs.
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ChaRTs:
Impact by category: This graph shows which category has the highest number of impressions and therefore the highest
impact.
Tweets by category Chart: This chart shows which category has the highest number of total tweets.
Users by category Chart: This chart shows which category has the highest number of users.
Table of categories:
This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the
session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is
worth taking a second to consider this table as very interesting conclusions can be obtained from it.
Page 3: User Rankings
Tweet Category offers different kinds of user rankings:
Most active users: the ones who tweeted the most using the hashtag. RTs included.
Most popular users: the ones who have the highest number of followers in the session.
Users with the highest impact: the ones who generated the highest number of impressions.
Most participative users: the ones who participated in more categories.
Most retweeter users: the ones who sent the highest number of RTs.
Most original users: the ones who sent the highest number of original tweets (No RTs).