eBook MarketingAction Plan!

The bad news:

We are behind & lots to do.

The good news:

Opportunity is vast & choices are clear

Be generous.1 • THE MORE WE GIVE, THE MORE WE’LL GET

• INCREASE METADATA QUALITY

• BUILD TRUST, CREDIBILITY, & GOOD WILL

Focus on keywords.2

• SEO IS KEY

• DON’T GUESS – ANALYSE

• MAXIMISE DISCOVERABILITY

• IT’S FREE!!

• LINK TITLES TO EACH OTHER (UPSELL)

• CLEAR CALLS TO ACTION

• COMPELLING OFFERS

• COMMUNITY ENGAGEMENT

3 Give great directions.

Invest wisely.4

“IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”

FOLLOW YOUR CUSTOMERS5