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#connectinsg
Power to Change Is In Your Hands
Andy Ridley
Co-founder
Earth Hour
Andy Ridley
Twitter: @earthhourandy #ConnectinSG
Get the right people.
Build an environment that brings the most out of them...
And you can change the world
Earth Hour Video
Possibility: To utilise the power of people and brands to
create incredible outcomes for our world
© Andy Ridley
© Thomas La Mela / Shutterstock.com
© Reuters
Seize opportunity
© Andy Ridley
© Google Search Results on May 15, 2013
Images from the Internet / corporate websites © Images from the Internet / auto company websties
Empower
Empower People
Take Off
© Andy Ridley
181822
India
Indonesia
India
Indonesia
Swaziland
181822
Latin America
181822 UAE RUSSIA
181822 Australia
Singapore
COUNTRIES 162
BRAZIL RUSSIA INDIA INDONESIA CHINA SOUTH KOREA
AD REACH / IMPRESSION
2.8+ BILLION*
DIGITAL INTERACTIONS / ENGAGEMENT ON THE NIGHT
18.9MILLION*
TRACKED DIGITAL FOOTPRINT
345MILLION*
Over 7000 cities
Twitter Statistics for @earthhour during
final week of campaign
• 182 million impressions
• 36,380 retweets
• 14,850 new followers
• 26,080 mentions of
@earthhour
‘Happy
Earth Hour’
Trending
Worldwide
GLOBAL MEDIA SUPPORT ACROSS ASIA PACIFIC, EUROPE, MID. EAST, AFRICA, S. & N. AMERICA
Argentinian Marine Protected Area 29 times the size of NYC
We Love Cities Shark Savers
Empower
Empower People
Persistence
© Jimmy Lopes | Dreamstime.com
© Robert Swan / Leaders for Business
“The greatest threat to our planet is the belief that someone else will save it.”
– Robert Swan, explorer
#connectinsg
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