Positioning
In a sentence
Modern LMS with rich Enterprise and Social functionality
=
Market
• The LMS market is growing (~15% per year)
• The SME segment is particularly promising (~30% per year)
LMS 2009 – Facts, Practical Analysis, Trends and Providers Profiles (Bersin & Associates).
Opportunity
Current solutions do not cater for the needs of SMES
SMEs need a solution that is: cost effective, fast to implement, all-in-one, easy-
to-use, standards certified, multilingual, extensible, professionally supported
Cloud reshapes e-learning market
Product
• eFront: Tailor made to the needs of Medium Enterprises• Comprehensive learning management capabilities• Extended enterprise and social functionality• User-friendly, simple-to-use, cost-efficient• Web 2.0 technologies and concepts
• Mature• Users, customers and partners all around the world • Translated in 40 languages• Awarded from Brandon-Hall Research and Elearning! magazine
Product line
Competition
• High-end (e.g. SumTotal) or open-source (e.g. Moodle)
Open-source High-end e-Front
Emphasis on user experience
Cost effective
Rich enterprise functionality
Not overly complex
Strategy
• Use the open-source edition to:– Build awareness– Improve the product– Shape the roadmap
• Build a network of partners around the globe– Sell vertical solutions– Sell added-value services
• Grow a US presence– US based company– Business development / Sales
• Move towards cloud-based solutions– TalentLMS (www.talentlms.com)
Partners map
SWOT Analysis
Strengths
Especially suited for SMEsMarket provenSpecialized editions for vertical marketsGrowing network of resellersPositive product buzz on the netGrowing community
Weaknesses
Small penetration & awarenessInadequate Marketing & sales resources
Opportunities
Increasing learning needs on EnterprisesHigh growth rate of eLearning for SMEsCloud reshapes traditional businessesGreen economy suits eLearning
Threats
CompetitionNeeds continuous product investmentBig sales cycles
Learn more
Top Related