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PRESENETD BY:
SHOBHIT MEHROTRA - 178
KIRTI PRASAD -179
NIDHI SACHDEVA -180
SMRITI RASTOGI -233
SHWETA -240
HIMANSHU CHAUDHARY -15
SHAILI -37
EXPLORING WEBSITES OF BIG BAZAR
PANTALOONS AND LIFE STYLE
APPAREL INDUSTRY
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Contents
S No. Topic
1. Big Bazaar
2. Website Information
3. Revenue Generation
4. Pantaloons
5. Website Information
6. Revenue Generation
7. Lifestyle
8. Website Information9. Revenue Generation
10. Summary
11. Challenges Faced by the Apparel Industry
12. Our Recommendations
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Big Bazaar
Big Bazaar is not just another hypermarket.
It caters to every need of your family.
Where Big Bazaar scores over other stores is its value for money
proposition for the Indian customers.
Big Baazar with over 50 outlets in different parts of India.
There are variety of product range in Big Bazar.
Founded in 2001.
Headquartered at Mumbai.
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The Website Says
All aboutthecompaniesinformationfor thecustomers.
Companys Profile
Business Profile
Products Provided
LatestCollection
Special Deals
Corporate Gifting
Exclusive Privilegestocustomers 5
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TargetCustomers-
all age groups.(Men, Women)
Information content provided-
Company Information, Lines of Business, brands ,
latest collection, Offer of the day, Products detail,
Online shopping, Exclusive Brands, Store Locators,
Returns Policy.
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Revenue Generation
Facility of Online purchase of products
Cost associated is Shipping Cost, borne by the
company.
Credit Cards & Debit Cards
Benefitsprovidedby thecompany?
Easy online shopping.
Special offers.
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Functions Availableon Site
Store locator
Onlinepurchasing
FeedbacksystemOnlineenquiry
Quicksearch
Careers
Tracking Order
Personalized Account
System
Convenient Payment
Options
Fashions
Site Map
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Site Design Ratings
Criteria Ranking(Outof5)
Clarity 4/5
Ease of use 4.5/5
Speed of access 4/5
Contents Provided 5/5
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Competitive Advantage
Freeshippingonmostof
the apparels.
Easy onlineshopping.
15 days returnpolicy
ononlineshopping.
Easy cancellationoforders.
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Large Indian retailer, which is part of the FutureGroup.
Operates multiple retail formats inboth the value and lifestyle segment
of the Indian consumer market.
Headquarters - Mumbai.
Has over 1,000 stores across 71 cities in India.
Employs over 30,000 people.
Country's largest listed retailer by market
capitalization and revenue13
PANTALOONS RETAIL INDIA
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The Website Conveys:-A positive anduseful message aboutthecompany:-
Companysculture
Linesofbusiness
Brands
Price ranges
Latestcollection
Valuesofcompany14
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Target audience: Youth ( Men, Women and
Kids) till 45yrs of age.
Informationcontent Provided :
Company Information, Lines of Business, brands ,
latest collection, Offer of the day, Products detail,
Online shopping.15
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Functions availableonsite:
Store locator
Onlinepurchasing Feedbacksystem
Onlineenquiry
Quicksearch
Freeshipping
Tracking Order
PersonalizedAccount System
Convenient
PaymentOptions
Sitemap
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Revenue Generation
By providing facility of Online purchase
Cost associated is Shipping Cost, borne by the
company
Benefitsprovidedby thecompany?
Convenient online shopping,
Quick and Easy search of products
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PRIVACY POLICYPrivacy Policy
Pantaloon Retail (India) Limited (Pantaloon) respects your privacy.
Consistent with our commitment to providing you satisfying and helpful
information about us, we have found that collecting Personal Information
(defined below) through www.pantaloonretail.in (the "Site") and our stores,
including but not limited to Pantaloons stores, Big Bazaar Stores, Food Bazaarstores, all stores, Fashion Station Stores and Pantaloon Factory Outlets
(referred to in this Privacy Policy as the "Stores"), helps us better understand
the products and services most helpful to you.
Our Privacy Policy describes the types of information we gather online and in
our Stores and how we use this information.
By accessing the Site and shopping in our Stores, you agree to be bound bythe Privacy Policy. This Privacy Policy may be updated from time to time.
Accordingly, you should check the date of this Policy (which appears at the top
of this page) and review any changes since the last version. If at any time you
do not agree to the terms of this Privacy Policy, please do not use this Site and
refrain from purchasing from us.19
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PRIVACY POLICY(contd)
UseofInformationCollectedby Us
Pantaloon may collect two types of information about users:
"Personal Information" (such as name, email address, mailing address,phone number, credit card number and the items you purchase) and
"Aggregate Information" (such as information about how many userslog on to our Site on a daily basis or frequency of customer visits toPantaloon Stores).
We use customer information in an effort to improve your shoppingexperience and to communicate with you about our products, services,promotions and contests. We may also use this information to makeoffers to you, to help us target specific products and services to you,and to help us develop and improve our Site and Stores and tailor ourSite and Stores to your interests.
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PRIVACY POLICY(contd)
Aggregate InformationCollected Onlineby www.pantaloonretail.inand at Our Stores
Aggregate Information is non-personally identifiable/anonymousinformation about you, such as age, gender, types of productspurchased, frequency of Store visits, Site pages you access most
frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single
person can be identified by that compiled information. For example,the number of people who shopped at www.pantaloonretail.induring a specific time period or the number of people who shoppedat our Stores who are 25 years of age is Aggregate Information that
does not personally identify a specific user. Both www.pantaloon.com and our Stores collect Aggregate Information.
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PRIVACY POLICY(contd)
Sharing Information with Third Parties
WWW.pantaloonretail.in does not share, sell or trade with third parties your
Personal Information gathered online, such as email addresses, Personal
Information collected as part of an online survey or other specific details
about you, except with your consent or as described in this Privacy Policy. www.pantaloonretail.in does not contribute to or participate in cooperative
databases, which give other companies access to such Personal Information.
The Personal Information and Aggregate Information collected at our Stores
may be shared with www.pantaloonretail.in as well as reputable third-party
organizations to contact consumers for marketing and promotional purposes Third party contacts to our customers may be initiated only by postal mail.
Except as described in this Privacy Policy, our Stores will not share your
telephone number or e-mail address. In addition, in the event that you apply
for a credit card account, our Stores may share the Personal Information we
have collected with credit card companies and credit agencies.22
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Site Design
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Criteria Ranking(Outof5)
Clarity 3/5
Ease of use 4/5
Speed of access 4/5
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Competitive Advantage:
By providing anonlineshoppingexperience
which othersdon'tprovidesuch as Globus.
Freeshippingonmostofthe apparels whereasin
shoppersstop above1000 Rsonly such afacility is available.
7days returnpolicy on
onlineshopping.24
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Lifestyle International (P) Ltd
Recognized amongst leading retail companies in the country. It is a
part of the prestigious USD 3.2 billion Landmark Group (Dubai).
Positioned as a trendy, young, colorful and vibrant store.
The Group currently operates over 900 stores.
Encompassing a retail presence of over 13.4 million square feet.
Across 15 countries and employs around 31,000 employees world
over.
The lifestyle in India started to operate its first outlet in Chennai in
1999.
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The Website SaysAll aboutthecompaniesinformationfor thecustomers.
Companys Trends
Business Trends
Brands Provided
LatestCollection
ValuesofCompany
GiftVouchers
Exclusive Privileges 27
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TargetCustomers-all age customers from tiny toddlers to old age.
(Men, Women)
Information content provided-
Company Information, Lines of Business, brands ,
latest collection, Offer of the day, Products detail,Online shopping, Exclusive Brands, Store Locators.
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Revenue Generation
Facility of Online purchase
Credit Cards & Debit Cards
Benefitsprovidedby thecompany?
Convenient online shopping.
Products search made easy and
convenient.
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Site Design Ratings
Criteria Ranking(Outof5)
Clarity 3.5/5
Ease of use 4/5
Speed of access 4.5/5
Contents Provided 5/5
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Competitive Advantage:
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Competitive Advantage
Onlineshopping
experience.
Freeshippingonmost
ofthe apparels.
10days returnpolicy
ononlineshopping.
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CHALLENGES FACED BY APPAREL
E-COMMERCE
1.High Return Rate(15% 40%)
2.High Insecurity aboutgetting what
they expect.
3.Channel Conflict
4. Problem with settingpricesfor
products.
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OUR RECOMMENDATIONS &
FUTURE SCOPE OF E- TAILING
Custom Fit Service Third party logistics
Recommendations based on prior
purchases
Virtual or 3 D model
Lifestyle Content
Color Representation
Future:
E-measure(Body Scanning Techniques)
Mytailor.com provides a menu of options to design and designatetheir specific style needs
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CONCLUSION All these websites follow Business-to-consumer
(B2C) model along with click andmortar model.
For generating revenues , Life Style hasfollowed
Transactionmodel. Whereas Big Bazaar generates
revenuethrough Sales RevenueModel
Big Bazaar isthebest examplebecause:
1.High Aesthetic Appeal
2.Replacementpolicy uptoonemonth3. Compare Feature
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