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Singapore 2011 -
UCD School of Business holds the prestigious
accreditations from EQUIS, AACSB and AMBA.
UCD is ranked 94th internationally(Times Higher Education World University Rankings 2010).
BACHELOR OF SCIENCE (HONOURS)MANAGEMENT HUMAN RESOURCE MANAGEMENT
FINANCE INFORMATION MANAGEMENT MARKETING BANKING AND WEALTH MANAGEMENT
LOGISTICS
UCD School of Business is Ranked 78th in the world(Financial Times 2011 Ranking).
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CONTENT
THE DEANÕS MESSAGE 02
KAPLAN HIGHER EDUCATION INSTITUTE IN SINGAPORE 03
THE UNIVERSITY OF CHOICE 04
AIMS AND OBJECTIVES 05
LEARNING CYCLE 06
COURSE OUTLINES 07 - 12
FEE SCHEDULE 13
APPLICATIONS 14
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Professor Tom Begley Dean
UCD School of Business
It gives me great pleasure to welcome you to the Bachelor of Science (Honours) or BSc degree program,which is offered by National University of Ireland, Dublin, in conjunction with Kaplan Higher Education
Institute in Singapore.
There are long established linkages between the National University of Ireland, Dublin and Singapore
through the large number of our graduates in Singapore, many of whom are from the school of business.
We are pleased to make our BSc degree available in Singapore. The BSc is a specialist degree qualification
with widespread international recognition throughout the business world, with UCD School of Business
holding accreditations from AACSB, EQUIS and AMBA. Students in the program have access to the latest
thinking and practice in their chosen specialism, and will have the opportunity to interact with some of the
most prominent members of the academic community in Europe.
No effort is spared to ensure the quality and relevance of the program. We hope it will serve to further
strengthen the links between the university and Singapore, and indeed between Ireland and Singapore.
THE DEANÕS MESSAGE
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KAPLAN HIGHER EDUCATION INSTITUTE IN SINGAPORE
Kaplan Higher Education Institute is part of one of the worldÕs largest
education companies, Kaplan Inc., a US$2.6b business owned by The Washington Post Company (2010). It provides educational and
career services for individuals, schools and businesses, catering to
more than 1 million students from more than 500 locations
worldwide. Today, students are enrolled in Kaplan Higher Education
Institute in Singapore, pursuing part-time programs that range from
diplomas, degrees, as well as MBAs and PhDs.
Through collaboration with prestigious Australian, European and
American universities, Kaplan offers career-oriented academicprograms designed to provide students with the skills necessary to
qualify them for employment in the fields of Accounting, Finance,
Business & Management, Communication & Media, Education &
Social Sciences, Engineering, Information Technology and Nursing &
Allied Health.
The Kaplan City Campuses are one of the largest private
education institutions in Singapore. The Kaplan City Campus @
Orchard is 60,000 sq ft and equipped with 31 classrooms,
state-of-the-art facilities, student lounge, comprehensive library,
as well as a full-service deli cum caf.
The Kaplan City Campus @ Wilkie Edge has since expanded to
more than 40,000 sq ft, housing the sales and academic
departments to cater to the growth of the businesses. This
allows students to enjoy a more comfortable campus
environment. Within a 10-minute walk from Dhoby Ghaut MRT
Interchange station, Wilkie Edge is located along Selegie Road,near the junction of Wilkie Edge and Sophia Road.
The Kaplan City Campuses
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Kaplan City Campus @ Wilkie Edge Location Map
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THE UNIVERSITY OF CHOICE
UCD Quinn School of Business (Undergraduate School) UCD Michael Smurfit School of Business (Postgraduate School)
Founded in 1908, the National University of Ireland (NUI) is a federation of
four Irish universities. The National University of Ireland, Dublin,
also known as University College Dublin (UCD) has approximately 22,000
students and 2,000 staff, making it one of the largest universities in Britain
and Ireland. It is a fully accredited university with some of the largest
schools in engineering, law, medicine and business.
The National University of Ireland, Dublin has its history extending back to
the Catholic University of Ireland which was founded in 1854 by John
Henry Newman, later Cardinal Newman. Today, it is acknowledged
internationally as a centre of excellence for learning, scholarship and
research and its awards are recognised and respected worldwide. The main campus is situated at Belfield, about 5km south of the centre of
Dublin city. The 350 acre site, positioned between low lying hills and
Dublin Bay, is attractively landscaped and accommodates most of the
faculties, as well as its student residences and numerous sporting and
leisure facilities.
Since its inception, the National University of Ireland, Dublin has
established a long and distinguished tradition of service to scholarship
and to the community. Successive generations of graduates have played
a central role in the shaping of modern Ireland and in the conduct of
international affairs.
UCD School of Business is one of the oldest business schools in the
world. It has the distinction of offering the first MBA in Europe. It is also
one of the first elite schools in the world to earn 3 prestigious world class
accreditations concurrently: AACSB, EQUIS and AMBA.
UCD Quinn School of Business, the undergraduate division of the school,
offers a range of programs in business, commerce, economics and
finance. The UCD Michael Smurfit School of Business, the graduate
division of the school, is now one of the largest business schools in
Europe. It offers a full range of postgraduate business degrees including a
doctorate program, a highly innovative MBA program and many specialist
master programs.
World Ranking and Accreditation
University College Dublin:
¥ Ranked 94th internationally (Times Higher Education World University
Rankings 2010).
UCD School of Business:
¥ Ranked Top 40 in the world (Economist Intelligence Unit).
¥ Ranked 78th in the world (Financial Times 2011 Ranking).
¥ Our Executive MBA is ranked 54th in the world (Financial Times 2010).
World Class Accreditation and Reputation
In 2000, UCD became one of only 9 schools to hold accreditation from the 3 centres of
business and academic excellence and is still one of less than 25 schools in the world with
this triple crown of accreditation.
These accreditations benchmark UCD against the best in the world, positioning UCD on the
global map and in the minds of leaders worldwide. Attaining these accreditation awards
required that UCD continually evaluate its own courses and programs and have them evaluated
in turn by independent experts, resulting in an ongoing process of careful analysis and continua
improvement.
Community of European Management Schools (CEMS)
The UCD Smurfit School of Business is one of 17 business schools in the Community of
European Management Schools (CEMS). This is an alliance of businesses and higher education
and currently comprises 17 of EuropeÕs finest academic institutions, 4 non-european academic
institutions and over 50 of the worldÕs leading multinational companies such as Shell
Reuters, KPMG, Deutsche Bank, Royal Bank of Scotland, British Petroleum,
PricewaterhouseCoopers, Siemens, JP Morgan, and ING Group.
AACSB (Association to Advance Collegiate Schools of Business
International) is the American-based body which awards accreditation
following a review of the quality of degree programs delivered by each
management school.
EQUIS is the quality improvement system administered by the EFMD
(European Foundation for Management Development) throughout
Europe. EQUIS is awarded on the basis of quality controls on the
entire range of activities within an institution. Only 55 business schools
worldwide are accredited, including INSEAD and London Business
School.
AMBA (Association of MBAs) is a British-based organisation which
concentrates specifically on MBA programs and accredits those which
reach its standards.
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The Bachelor of Science (Hons) program consists of 8 core modules and4 pathway modules and may be completed in a minimum of 18 months
through distance teaching in Singapore.
An honours degree at University College Dublin takes 3 academic years to
complete (over 3 ÔstagesÕ). In the case of the Bachelor of Science in
Singapore, the duration of the program is as follows:
Stage 1: Exemption granted due to accredited prior learning
Stage 2: One academic year*
Stage 3: One academic year*
* An academic year is generally a minimum of 9 months duration.
Program Structure & Content
The Bachelor of Science (Honours) program has been designed to meet
the growing demand for graduates in this field across the Asian region. The objectives include:
¥ to provide students with a solid conceptual and practical
understanding of business and management;
¥ to provide a learning experience in which interactive debate is a key
educational component;
¥ to help students develop the necessary technical, knowledge-
application, communication, team building and leadership skills
consistent with the changing needs of modern day businesses; and
¥ to facilitate lifelong learning and demands for personal
development and confidence-building.
Pathway Modules
AIMS AND OBJECTIVES
• HRM: Strategy and Policy
• Economic Policy and the Global
Environment
TERM
1• Managing Change
• Cross Cultural Management
TERM
2• Management of Organisations
• Management Research Project
TERM
3 • Business Strategy
• Project Management
TERM
4• Pathway Module 1
• Pathway Module 2
TERM
5• Pathway Module 3
• Pathway Module 4
TERM
6
The program allows students to specialize in any one of the 7 business
areas namely: Banking and Wealth Management, Finance, Human
Resource Management, Information Management, Logistics,
Management and Marketing.
Pathway Modules
¥ Banking and Wealth Management Pathway
1. Management Accounting
2. Banking and Finance3. Wealth Planning and Management
4. Portfolio and Treasury Management
¥ Finance Pathway
1. Financial Management
2. Management Accounting
3. Security Analysis and Portfolio Management
4. Treasury and Risk Management
¥ Human Resource Management Pathway
1. Workplace Practice
2. Managing Diversity in Employment
3. Critical Issues in Industrial Relations and Human
Resource Management
4. Human Resource Development
¥ Information Management Pathway
1. Electronic Commerce and Applications
2. Artificial Intelligence and Expert Systems3. Management Decision Making through Information Technology
4. Management Information Systems
¥ Logistics Pathway
1. Supply Chain Management
2. Operations Management
3. Global Logistics
4. Supply Chain Planning and Control
¥ Management Pathway
1. Operations and Technology Management
2. International Business
3. Electronic Commerce and Applications
4. Entrepreneurship
¥ Marketing Pathway
1. Consumer and Buyer Behaviour
2. International Marketing
3. Marketing Research
4. Marketing Communications
The program provides a total of 20 hours of seminars and
workshops per module. Seminars are conducted by visiting
lecturers from the university or their international associates.
The curriculum is taught over 6 terms of 13 weeks. Classes are
generally held in the evenings and over weekends to suit the
busy schedules of program participants.
Students must decide on a pathway upon course application.
Subsequent requests to switch to another pathway
will be considered on exceptional basis and is subject to the
universityÕs program boardÕs approval.
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LEARNING CYCLE
BSc (Hons) students are formally assessed by a combination of
continuous assessment and examinations.
Assessment Scheme
The BSc (Hons) program will be managed by a professional program
management team which shall ensure that in addition to seminars
and lectures, students will receive support on important areas such
as the service of a program manager/executive, regular program
newsletters (updates) via email, academic support system via email/
Internet, textbooks, study notes, study group formation, Kaplan City
Campus library membership, assignment and examination
management, student liaison and organisation, etc.
Program Management
Honours will be awarded based on the overall average grade of
all the modules combined in accordance with the universityÕscourse regulations.
Honours Award
A typical cycle is a 3-month period covering 2 modules of study. This is how it works:
Sample Seminar Schedule for Week 6 & 7*
Day Time No. of Contact Hours
Thursday 18:30 Ð 22:30 4
Friday 18:30 Ð 22:30 4
Saturday 14:00 Ð 18:00 4
Sunday 09:00 Ð 18:00 4+4
The intensive program was manageable because I was able to
communicate with my lecturers even when I was travelling.
Asruwati Bte Aspan
Executive, Enterprise Ireland
I really appreciate the kind of systematic approach and support
given by the institution in everything; it made us more involved with
our courses.Sundaram Narayana
IT Manager, Angka Electronics Pte Ltd
NextTerm
Weeks 1 to 5Pre-seminar Preparations
¥ Collection of course
materials
¥ Pre-reading
¥ Study group learning
Week 6 & 7*Seminars
¥ 20 hours - week 6
¥ 20 hours - week 7
Weeks 8 to 13Post-seminar Activities
¥ Assignment writing
and submission
¥ Exam preparations
Supported by BSc Updates I Academic Support via Email/Internet.
*The timing of the seminars may vary depending on the nature of the course and thelecturersÕ availability. The university and Kaplan reserve the rights to alter the days and
timings of the classes if necessary.
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Human Resource Management:
Strategy and Policy
This module will provide students with an
introduction to the management of human
resources. Among the areas covered are:
Human Resource Management (HRM)
in context; HRM and how it can be
distinguished from traditional personnel
management; the flexibility debate; human
resource planning; recruitment and
selection; reward and performancemanagement; the management of change
and communication and topical issues in
HRM including HRM in small businesses
and strategies for retaining staff.
Economic Policy and the Global
Environment
This module covers the main areas relating
to economic policy. It deals with supply
and demand sides of the economy; targets
and instruments of policy; fiscal policy;
unemployment; income policies; monetary
policy and exchange rate policies. It also
examines the labour force with a focus on
education; capital stock with a focus on
investment and research and the market
system with a focus on competition and
regulation. Also covered are education and
economic growth; industrial policy and
competition policy.
Managing Change
This module will introduce students to the
management of change in organisations.
The topics to be covered include:
Introduction and impetus for change;
techniques for diagnosing change; change
interventions and evaluation; the reality of
change management within organisations;
surviving change: The special cases of
restructuring and turnaround; leadership in
organisations; leadership and the
management of change: An integration.
A range of practical workplace practice
examples of the management of change will
be introduced throughout the course
through the use of case studies.
Core Modules
the topics covered in this module include:
The application of the various theoretical
perspectives to one's own direct workplace
experience, particularly in relation to
marketing, financial, operational and human
resource management perspectives.
Business Strategy
This module introduces the idea of
corporate strategy and examines the
following topics:ÊAn introduction to strategy
concepts, the business environment,
assessing strategic capability, managing
business expectations and purposes,
the levels of strategy, methods of strategy
development, organising for and enabling
successful strategies and managingstrategic change.
Project Management
The topics includes risk management in
projects; risk analysis techniques; risk
reduction processes; the role of quality in
project management; quality tools and
techniques; design of quality systems;
international quality standards; managing
client expectation and satisfaction;
purchasing and procurement;
IT tools in project management andapplication software.
Cross Cultural Management
Cultural differences often create barriers to
understanding and communication that
adversely affect a managerÕs ability to
function effectively in international business
environments. Yet, with the increasing
globalisation of business, many managers
find themselves responsible for, being
managed by, or collaborating with persons
of different nationalities and cultures.
The successful conduct of culture-related
aspects of international business can mean
the difference between success and failure
in business transactions. Since very few
companies have taken the steps needed to
enable their employees to consistently
relate well to people from locations outside
their national boundaries, development of a
corporate global mindset can create a
major competitive advantage. It is important
that we develop our abilities to recognise,
understand and work with the cultural
diversity that so greatly affects business
conducted across national, geographic and
cultural boundaries. A key skill we seek to
develop is the ability to demonstrate
requisite sensitivity to cultural dimensions in
our interactions with people from diverse
cultures. The course will provide students
with an overview of culturally specific
business practices and behaviours.
Management of Organisations
This module will introduce you to the
management of organisations and the
practical application of theoretical concepts
and frameworks. Among the topics covered
in the module include: Environment and
organisations, technology and
organisations, strategy and organisations,
organisation structure and design,
organisations for international operations,
organisation design options - functional,
product and matrix structures.
Management Research Project
This module will require you to undertake a
project on a selected organisation. Among
COURSE OUTLINES
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COURSE OUTLINES
Management Accounting
The topics include role of accounting and
the management of accountant in the
organisation; cost terms, purposes,
classification and behaviour; cost-profit-
volume analysis; product costing including
job costing and activity-based costing;
budgeting and profit planning; flexible
budgets and standard costing; relevant
costs for decision making; variable costing
and absorption costing.
Banking and Finance
Part 1 Financial systems:
1. Introduction to Financial Systems; Role of
financial systems (role of households,
government, and firms in terms of savings
and investments). Financial intermediaries,
securities and markets. Taxonomy of
financial institutions. Nature of financial
claims (debt versus equity, bonds and
notes, fixed and floating interest rates,
common and preferred stocks). Structure of
financial markets (direct and indirect
finance, dealers and brokers, banks, mutual
funds, pension funds, and insurance
companies). 2. Comparative Financial
Systems; Bank-based systems against
market-based systems. Legal aspects.
Part 2 Financial intermediaries:
3. Role of Financial Intermediation; Nature
and process of financial intermediation.
Theories of financial intermediation
(transformation of assets, uncertainty,
reduction in transaction costs, reduction of
problems arising out of asymmetric
information). Implications of financialintermediation (Hirshleifer model, effect on
economic development). 4. Regulation of
Banks; Regulation of banks (free banking,
arguments for or against regulation,
traditional regulation mechanisms,
alternatives to traditional regulation).
5. Risk Management in Banking; Market
risks (liquidity risk, interest rate risk, foreign
exchange risk). Credit risk (screening and
monitoring, credit rationing, collateral).
Part 3: Principles of finance:
6. Financial Securities: Risk and Return;Portfolio analysis: mean-variance portfolio
theory. The portfolio selection process:
Banking and WealthManagement Pathway
the correlation of securities returns (single-
index model and multi-index models). Asset pricing models: capital asset pricing
models (CAPM) and arbitrage pricing model
(APT). 7. Capital Budgeting; Pricing of
bonds and stocks. Net present value.
Project appraisal. 8. Financial Markets:
Transmission of Information; Efficient
markets, theory and empirical evidence.
Concepts of weak, semi-strong, and strong
efficiency. Concepts of excess returns.
Micro-structures.
Wealth Planning and Management
The participant will: acquire an
encompassing sensitivity towards all
aspects of wealth management for high-
net-worth individuals; understand the major
concepts underlying international laws and
regulations related to wealth planning; learn
major principles in domestic and
international estate and tax planning and
how to recognize opportunities for clients;
and develop the ability to ask the specialist
the relevant questions and to understand
the advice given. Furthermore, students will
learn how to judge and advise on the
suitable asset allocation from an integrated
perspective, taking behavioural finance,
financial planning aspects, risk appetite,
lifestyle, life cycle, and estate planning into
consideration. In a complex wealth planning
situation, students will be able to integrate
the advice given by various specialists to
recommend an optimal solution for the
clients' needs.
¥ Financial Planning and Life Cycle Models
for high-net-worth Individuals
¥ Asset Allocation and Behavioural
Finance
¥ Integrated Financial Planning for
Entrepreneurs (including Laws and Taxesgoverning IPOs and Divestitures)
¥ International Wealth Planning for high-
net-worth Individuals (including Trusts,
Foundations, Estate Planning,
Comparative Tax Laws, Mobility and
Residence)
Portfolio and Treasury Management
This module provides an introduction to the
investment markets and the analysis of
securities. The course provides a mixture of
both theory and practise. The main
investment asset classes, namely stocks,bonds and derivatives, are examined and
the analysis and management of portfolios
of these assets is considered. The
investment process and the return and risk of the different asset classes are covered in
the introduction. Then risk and return are
examined in more detail focusing on their
application to portfolio theory.
Asset allocation is examined in the context
of what we have learned up to this point.
Asset pricing models are then covered in
detail. Other issues include portfolio
performance evaluation and market
efficiency. The fixed income and derivatives
markets are the next asset classes to be
covered. Pricing issues and risk
measurement and management techniques
are covered. In the case of derivatives
securities, the types of securities, such as
options, forwards and futures are covered
in detail. The use of these securities by
investors is dependant on the objectives of
the investor and the situations the investor
faces. Students will also be introduced to
the fundamentals of Treasury and Risk
Management in an international context.
Topics covered include money markets,
foreign exchange markets and the
determination of exchange rates, measuring
and managing accounting, economic and
political exposure, managing working
capital in a multinational, and the methods
and products for managing risk.
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COURSE OUTLINES
Workplace Practice
Students will be required to undertake a
workplace practice project involving
research and analysis in one of the following
two areas: Human resource management
or managing change. Students will be
required to undertake a literature review on
a selected topic and will undertake a small
piece of research on this topic.
On completion of this module, you should
be able to demonstrate a thoroughknowledge and understanding of your
chosen area of management practice;
demonstrate ability to plan, execute
research and produce a detailed description
of workplace practice as required by the
project specification. This module will be
assessed on the basis of continuous
assessment only.
Managing Diversity in Employment
The module is designed to equip students
with some understanding of the dynamics
of employee diversity and issues of equality
in employment. To this end, topics covered
are designed to enable an understanding of
labour force change with regard to gender
and minorities, theories of inequality in
employment, and to offer different
perspectives on contemporary debates on
equality and diversity.
Human Resource
Management Pathway
Critical Issues in Industrial Relations
and Human Resource Management This module covers areas of current
importance and interest within the field of
industrial relations and human resource
management. Topics covered include:
Partnership in the enterprise and the
workplace, employment relations and
foreign-owned multinational companies,
change in employment relations, and other
relevant contemporary developments in
the field.
Human Resource Development
This module examines Human Resource
Development (HRD). HRD encompasses
those activities and processes that have an
impact on organisational and individual
learning. The topics covered include an
introduction to strategic HRD, HRD needs
assessment, learning theories and transfer
of learning, HRD evaluation, HRD delivery
methods (training, e-learning and
development), career management, and the
future of human resource development.
The module provides for the blending of its
theory and practice content with the
collective workplace experiences of the
participants and, to this end, participantswill be expected to contribute critical
reflection on their workplace experiences
along with collaborative interpretation of
such experiences in both classroom and
study group settings.
Finance Pathway
Financial Management
The topics include capital budgeting/
investment appraisal (including the time
value of money), portfolio theory (including
the capital asset pricing model), capital
structure, dividend policy, mergers and
takeovers, working capital management,
option pricing, valuation of companies,
sources of finance and international
financial management.
Management Accounting
The topics include role of accounting andthe management of accountant in the
organisation; cost terms, purposes,
classification and behaviour; cost-profit-
volume analysis; product costing including
a job costing and activity-based costing;
budgeting and profit planning; flexible
budgets and standard costing; relevant
costs for decision making; variable costing
and absorption costing.
Security Analysis and Portfolio
Management
This course will give a broad appreciation of
security analysis and portfolio management.
The topics include: CAPM, APT and
security market pricing, option pricing
models, portfolio theory, application to
domestic and international markets, risk
management for various asset categories.
Treasury and Risk Management
The course is designed to provide students
with a practical understanding of treasury
management. The topics include: Interest
rate and interest rate risk analysis, foreign
exchange and exchange rate risk analysis,
securities investment and derivativeproducts analysis.
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Electronic Commerce and Applications
This module introduces students to the
concepts and specific skills related to
electronic commerce, related concepts,
technologies and applications. The course
combines a technical foundation with a
critical evaluation of e-commerce strategies
and reviews the critical information
technology trajectories that provide a basis
for e-commerce. It also examines the
application and consequences of theseinformation technologies to different
commercial processes and investigates the
economics of e-commerce and the
implications of e-commerce on different
industry sectors.
Artificial Intelligence and
Expert Systems
The topics include foundations of artificial
intelligence; representation; knowledge
elicitation; uncertainty; induction;
characteristics and structure of expert
systems; development tools; rule-based
systems; development methodologies;
applications of knowledge-based systems.
Management Decision Making
Through Information Technology
In a very competitive international business
environment, managers are continually
asked to make complex and company
critical decisions. In order to make
the optimal decisions, managers require
access toÊaccurate, timely, and relevant
information. Access to the information is
only stage 1 in the decision process. Stage
2 involves managers looking at the various
alternatives, and then using the information
to pick the best alternative. Stage 2 often
involves managers building a decision
support system that will have as input,
the available information, and, will have
as output, the correct decision and its
implications. All decisions involve risk and
uncertainty. Modern managers must be
able to analyse risk, and identify the
appropriate measures to minimise risk and
its adverse impact. This module looks at all
aspects of management decision making,
and how IT has a key role to play in allowingmanagers make correct decisions.
Information Management
Pathway
COURSE OUTLINES
Supply Chain Management This module focuses on the study of
business relationships between a company,
its suppliers and its customers. Students
develop in-depth knowledge of the entire
flow of the end-to-end supply chain, from
raw materials to finished products.
A special emphasis is placed on information
and supply flow through the value chain
and the management of relationships.
Operations Management
This moduleÊis designed to explain and
evaluate the current thinking in operations
management and operations strategy.
It is expected that students will gain an
understanding of this field and be able to
apply theories and concepts in a practical
setting. This course will cover strategic
management issues such as operations
strategy, new product development,
enterprise resource planning, relationship
Logistics Pathway
management, and service operations,
as well as more general topics such asquality, environmental concerns, and future
trends in operations management.Ê
Global Logistics
This module analyses the tactical planning
and management techniques needed to
support corporate logistics goals.
It outlines the principles underpinning
effective production, inventory and
distribution management. The models
underpinning traditional inventory planning
and management are outlined and
assessed. The topics include: The design
and operation of logistics information
systems, the use of key performance
indicators and benchmarking, logistics
strategy, location analysis, transportation
and distribution planning.
Supply Chain Planning and Control
This module is an introduction to the
concepts and problems underlying the
design and operation of contemporary
supply chains. Emphasis is placed on the
design and operation of supply chains, but
many of the presented results apply also to
the design, planning and control of servicesupply chains. The role of decision makers
in the supply chain will be considered along
with the use of modelling to support such
decisions. The module will demonstrate
how data can be obtained, extracted and
manipulated to enable decision support
tools to be used to underpin the
management of the supply chain.
Management Information Systems
This module covers the topics such as: The strategic and organisational roles of
information technology, the processes of
information systems development
(requirements analysis, methodologies,
tools and techniques) and information
systems implementation (approaches,
roles, responsibilities, risk and change
management).
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Operations and Technology
Management
This module is designed to provide
students with an understanding of the
business operations process converting the
inputs of materials and resources to an
organisation into added value outputs, and
distributing these outputs to its customers.
The topics include: Supply Chain
Management (SCM), from the input sources
(suppliers), through the conversion process
and distribution/logistics to customers;
the management of procurement, sourcing,
selection and management of suppliers,
inventory management, and associated
quantitative techniques; facility locationcriteria, process systems and layout,
capacity planning, demand management,
and scheduling; the concepts of ÒleanÓ
organisations, JIT and TQM; the strategic
role of operations management in an
organisationÕs corporate and marketing
objectives, achievement of customer
service goals, value chains and competitive
advantage; the importance of product/
process innovation and technology
within operations management. This
module is designed to provide students
with an understanding of the strategicrole of technology and innovation within
an organisation in gaining profitable
competitive advantage, and the
management of that process. The topics
include: The importance of technology
and innovation in the modern organisation
and the need for its focus and leadership as
a management function; organising
for technological innovation, the creation of
an innovative environment within
an organisation and techniques for
creativity; patterns of technological
development and innovation over time,
the technology development process and
its risk management; the role of networks,
external linkages and collaboration;
and the role of intellectual property and
licensing as key elements in the technology
management process.
International Business
This module examines the international
business environment; the
internationalisation process of the firm;
economic and political systems; human and
cultural environment; trade theory;
management of international business;
industrial environments and global
strategies; global business alliances
and information and control systems.
It also considers global competition;
strategic alliances; competitive advantage
of nations; business with industrialised,developing and historically planned
economies; international finance; the role of
information technology and structure in
international organisations.
Electronic Commerce and Applications
This module introduces students to the
concepts and specific skills related to
electronic commerce, related concepts,
technologies and applications. The course
combines a technical foundation with a
critical evaluation of e-commerce strategies
and reviews the critical information
technology trajectories that provide a basis
for e-commerce. It also examines the
application and consequences of these
information technologies to different
commercial processes and investigates the
economics of e-commerce and the
implications of e-commerce on differentindustry sectors.
Entrepreneurship
Strategic positioning of the new firm;
preparing the plans for marketing,
operations, people and finance; new
venture launch, corporate renewal and
corporate turnaround; models of new
venture formation process; entrepreneurs;
new business ideas; innovation;
environmental analysis; supports and
incentives for entrepreneurship.
Management Pathway
COURSE OUTLINES
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UCD School of Business at National
University of Ireland, Dublin is one of
the largest business schools in
Europe. The staff of the school
combine excellent academic
credentials and consulting
experience. The BSc degree
programs will be supported by the
following faculty members from the
school, among others:
Professor Philip Bourke
BComm, MBS, MBA (Boston), PhD (NUI)
Professor Aidan Kelly
BComm, MEconSc, PhD (NUI)
Professor Andrew Deegan
ProfessorWilliam K Roche
ProfessorPhilip Bourke
Professor Aidan Kelly Program Director
Faculty Support
COURSE OUTLINES
Professor William K Roche
BSocSc, MSocSc, DPhil (Oxford)
Professor Andrew Deegan
BSc (Comp), ACMA, MLit, PhD (NUI)
Consumer and Buyer Behaviour
In this module, concern rests with
consumer buying behaviour: What
consumers buy, why they buy, when, where
and how they buy. The module examines
consumers as individuals, in their social and
cultural setting, and in their decision-
making processes, buying behaviour of
organisations, the network of relationships
among buyers and sellers, partners and
governments, how strategies are formed in
industrial markets, and how the marketing
mix for industrial products and services maybe developed and implemented.
International Marketing
This module examines the international
marketing environment, assesses the
potential for products and services in the
context of different cultures, risk and
uncertainties and demonstrates how
companies compete in international
markets.
Marketing Pathway
Sundaram Narayana
IT Manager, Angka Electronics Pte Ltd
Invaluable discussions in classes with highly-experienced lecturers, as well as fellow
course mates have tremendously enriched my perspective towards practical issues I faced in
the business world. The extensive coverage of business topics and the lecturersÕ enthusiasm
has certainly added much more value to the BSc (Hons) program.
Marketing Research
The topics include role of research inmarketing decision-making and develops
skills in questionnaire design, observation
techniques, the use of focus groups;
acquisition and evaluation of secondary
data; analysis and statistical techniques;
report writing and
presentation of results.
Marketing Communications
Modern companies must manage complex
marketing communications systems with
their consumers, middlemen and various
publics. This module examines thebehavioural foundations of marketing
communications, media advertising,
sales promotion, direct marketing, public
relations, personal selling and
sales management.
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FEE SCHEDULE
Graduation & Recognition
Students who successfully complete the
program will be awarded the prestigious
Bachelor of Science (Hons) degree of the
National University of Ireland. The degree will be
the same as that awarded to students
participating in the program in Dublin. Graduates
will be allowed to use the title BSc (Hons) (NUI)
after their names.
Graduation ceremonies are held yearly in Dublin and/or Singapore.
Graduates are encouraged to attend the degree convocation in
Dublin with their families whenever possible.
Fee Schedule
Please refer to the insert for information on:
¥ Tuition Fee
¥ Non-tuition Fee
¥ Refund Policy
¥ EduTrust Accreditation
For more information, please contact our program consultant or email
Geraldine Ruth Weller
BSc Graduate (1st Class Honours
The course covered a wide spectrum of subjects that encompassed both general management and specialist skills.We also benefited from
having lecturers who not only had academic but industry experience as well. I would say the experience gave me a jumpstart in my career as it
provided me a new perspective of the business and financial world. It is definitely a journey worth embarking on.
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The National University of Ireland, Dublin and Kaplan Higher Education Institute reserve the ri
to alter, amend or delete any program, fee, course, admission requirement, mode of delivery
other arrangements without prior notice.
The information contained in this brochure is correct at time of printing (May 2011).
BRN: 198600044N
Registered with the Council for Private Education, Ministry of Education, Singapore (No. 4072
Potential candidates for the BSc (Hons) program must demonstrate a
high motivation to undertake an intensive program. They should also
be able to show success in their careers to-date and be able to
envisage how the BSc (Hons) fits into their career plans for the future.
A blending of diverse business backgrounds creates special
challenges and opportunities for participants to benefit from the
experience and perspective of others.
Admission to the Program
Deadlines for applications for the intakes each term are contained in
the application forms.
Usually, the university takes about 3 weeks to process each
application. Therefore, it is advisable for potential students to apply f
admission at least 8 weeks before the start of each intake.
Finalised start dates and timetables are dependent on approval by the
School of Business. This approval is based upon a minimum class siz
Closing Dates
APPLICATIONS
Who to Contact
For enquiries on this course, send ÒKAP-HQ4GÓ via sms
+65 9677 7598 or enter it at http://ask.kaplan.com.sg. You can also
enter it through your GPRS-enabled phone at www.kaplansg.mobi.
For other information or enquiries on other NUID programs,
please contact:
Telephone : (65) 6733 1877
Facsimile : (65) 6225 3605
Email : [email protected]
Kaplan Website : www.kaplan.com.sg
UCD Website : www.ucd.ie
NUI Website : www.nui.ie
The full application package should be sent to:Director, BSc (Hons) Program (Part-time)
Kaplan Higher Education Institute
Kaplan City Campus @ Wilkie Edge8 Wilkie Road #02-01 Singapore 228095
Entry Criteria
This BSc (Hons) program accepts a wide range of advanced standingqualifications. These include:
Students may enter directly into stage 2 on the basis of approved
Advanced Standing Qualifications (ASQ). These are post-secondary
diplomas in business and management or equivalent to the first year
of a relevant university degree program. Applications are assessed
on a case-by-case basis. If English is not your native language or
where you have not completed your diploma through the medium of
English, you will be required to undertake an English language test
and satisfy the following: A minimum score of 600 TOEFL
(250 computer based, with test of written English at 475+) or 6.5
IELTS (minimum of 6.0 in each band) is required for ALL
undergraduate and postgraduate programs. Further information onthe university's English language requirements can be found on:
http://www.ucd.ie/international/english.htm.
Proof of the applicantÕs qualifications (a certified copy of the official
transcript is acceptable) and the first instalment must also be
included.
As the program involves regular use of Internet, email, etc., students
must possess or have convenient access to a personal computer
with at least Windows 95 and an Internet connection to enable them
to access materials electronically from the university and to participate
in appropriate pedagogic interaction.
Study Loans
Study loans are available with most banks and financial institutions.
Interested candidates may contact:
POSB : 6333 0033 www.posb.com.sg
Maybank : 1800 629 2265 www.maybank.com.sg
NTUC Thrift : 6534 7360 www.ntucthrift.com.sg
TCC Ltd : 6319 3700 www.tcc.org.sg
RHB Bank : 1800 323 0100 www.rhbbank.com.sg
Checklist
Have you:
Attached a photocopy of your tertiary qualification (ie. diploma
certificate & transcripts or letter of completion from the awardin
institution)?
Signed, checked & dated the pre-course counselling checklist?
Attached a photocopy of NRIC or passport?
Signed & dated the course application form?
Included your application fee ($160.50 inclusive 7% GST)?
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Advanced Micro Devices
American Express International, Inc. AT & T Microelectronic American President Lines Ltd Associated Merchant Bank Pte Ltd AXA Reinsurance Asia Pte Ltd Automobile Association of Singapore Allen-Bradley Electronics Pte Ltd Alliance Securities Pte Ltd AIU (S) Pte Ltd Ares Serono (SVC) Pte Ltd Allergan Singapore Pte Ltd Astra Pharmaceuticals Singapore Asia Pacific Research Centre Applied Magnetics (S) Pte Ltd ATC School of Business and LawBank of TokyoBank Utama (M) BerhadBatey Ads (Pte) LtdBank of East Asia SingaporeBeecham Pharmaceuticals Pte LtdBaker & MckenzieBot Lease (HK) Co LtdBuildcon Sdn BhdCathay Pacific Airways LtdChartered SemiconductorConstruction Industry Development BoardChiyoda Corporation Pte LtdCity Developments LimitedChemitreat Pte LtdCosmic Insurance Corporation LtdConstruction Technology (S) Pte LtdCredit POSB Pte LtdCentral Narcotics BureauCollege of Physical EducationChase Manhattan Bank, N.A.Cape East Pte LtdCoopers & LybrandCanon Singapore Pte LtdChartered Industries of Singapore
C S First Boston (S) LtdCollege Damansara UtamaCrosfield (M) Sdn BhdCycle & CarriageDBS Bank Defence Science & Technology AgencyDigital Equipment International LtdDynamar Computer Products LtdDHL International (S) Pte LtdDeloitte Touche TohmatsuDurco Valtek (Asia Pacific) Pte LtdDiagnostics Biotechnology Pte LtdD & C Finance BerhadDrew Ameroid (M) Sdn BhdDiners Club (M) Sdn BhdErnst & YoungEconomic Planning Unit, BruneiEthylene Glycols (S) Pte LtdEastgate Insurance Brokers Sdn BhdExxonMobil
Festo Pte LtdFoseco (S) Pte LtdFar East OrganisationFirst Commercial Bank Folec Communications Pte LtdGlaxo Smith KlineGlobe Silk Store Pte LtdGM Singapore Pte LtdGristle GTS LtdGetz Bros & Co (S) Pte LtdGolden Hope Plantations BerhadHSBCHousing & Development BoardHart Engineering Pte LtdHewlett Packard SingaporeHitachi Data SystemsICL Singapore Pte LtdInternational Associated Co Pte LtdIshikawajima-Harima Heavy Industries Co. Ltd
Inno-Pacific Holdings Ltd
IBM Singapore
IBM MalaysiaInformatics Computer SchoolInco-Alloys Pte LtdIndustrial & Vocational Training BoardIntra-Pac Trading (S) Pte LtdIJM Corporation BerhadJBA SingaporeJast Techniques Pte LtdJesselton Shipping Pte LtdJack Chia MPH LtdJohnson & Johnson Sdn BhdKansai Felt (S) Pte LtdKemayan Oil Palm BhdKPMG Peat Marwick Kansallis International Bank (Asia-Pacific)Land Transport Authority SingaporeLee Kim Tah Holdings LimitedLindeteves-Jacoberg (Far East) Pte LtdL & M Group Investments LtdMotorola Inc.Motion SmithMentor GraphicsMinistry of DefenceMinistry of Home AffairsMinistry of Community Development & SportsMinistry of Education SingaporeMinistry of Foreign Affairs SingaporeMinistry of Information, Communication & the ArtsMinistry of Education BruneiMinistry of Works, MalaysiaMPSI Systems Pte LtdMatsushita Refrigeration Ind (S) Pte LtdMatsushita Technical Centre Pte LtdMatsushita Electronic Co (M) BhdMarquip Asia Pte LtdMerrill LynchMekaprise Sdn BhdMetal Containers LimitedMicropolis Ltd
MC Packaging Pte LtdMaxwell Macmillan PublishersMalayan Banking BerhadMarketing Institute of SingaporeMega Computing (S) Pte LtdMerck (Malaysia) Sdn BhdMonier (M) Sdn BhdMount Elizabeth HospitalMarine Depot of Peninsula MalaysiaNgee Ann PolytechnicNestle Singapore Pte LtdNestle Malaysia BerhadNEC Singapore Pte LtdNEC Semi-Conductors (M) Sdn BhdNCR (M) Sdn BhdNovo Nordisk A/SNanyang Technological UniversityNixdorf Computer InternationalNTUC Income Insurance CooperativeNational Computer Board
National Community Leadership Training InstituteNPB-Institute For Productivity & TrainingOlivetti (S) Pte LtdOlivetti (M) Sdn BhdOCBC Finance Singapore LtdOCBC Bank Oce-HagemeyerOkuma Machinery Works LtdPhilips Singapore Pte LtdPhilips Petroleum SingaporePower Supply LtdPublic Works DepartmentPublic Bank BerhadPoly Resources LtdP.T. Spandeck IndonesiaP.T. Victor Indo RayaP.T. Truba Jurong EngineeringPort of Singapore AuthorityPrice Waterhouse Coopers
Perbadanan Kilang Felda
Perwira Habib Bank BerhadQBE Insurance (International) LtdRaffles Holdings (1995) Pte LtdRake Oy Singapore Pte LtdResources Development Corporation LtdRepublic of Singapore Air ForceRan Hill Bersekutu Sdn BhdRitz Agencies CorporationShowa Denko Pte LteSingapore Airlines LtdSingapore TelecomSingapore Finance LtdSingapore Refining Co. Pte LtdSingapore National Employers FederationSingapore Tourism BoardSingapore PolytechnicSingapore TechnologiesSilicon Systems IncSicpa Ink Pacific Pte LtdSembawang Maritime LtdSGS Thomson Microelectronic Pte LtdSime Hogg Robinson (S) Pte LtdSimon & Schuster AsiaStamping Technology Pte LtdStatschippac SingaporeSwiss Bank CorporationStone Forest Management Consultants Pte LtdSumitomo CorporationStraits Steamship LtdSvenska HandelsbankenSumitomo Trust & Banking Co LtdSear Buying Services Inc.Siemens Components Pte LtdSeagate Technology InternationalSumitomo Heavy Industries (S) Pte LtdShell Eastern Petroleum Pte LtdSAL Industrial Leasing Pte LtdSyarikat Pembenaan Yeoh Tiong LaySoftware Alliance (M) Sdn Bhd
Standard Chartered Bank MalaysiaState Forestry Dept., PahangSyarikat Telecom Malaysia BerhadShell Malaysia LtdST-Zerust (SEA) Pte LtdShell BruneiSing Re Information TechnologySarawak Shell BerhadSanofi (M) Sdn BhdSumitomo Bakelite Singapore Pte Ltd
Tetra Pak Pacific Pte Ltd Tien Wah Press Pte Ltd Temasek Management Services Pte Ltd Trans-Island Bus Services Trade Development Board Times Publishing Group Teow Hong Trading Co. Pte Ltd Texas Instruments Singapore Pte Ltd Tat Lee Bank Tan Tock Seng Hospital
The Great Eastern Life Assurance Co Ltd The Great Asiatic Company Berhad The Mitsubishi Bank Ltd, Kuala LumpurUnited Overseas Banking GroupUS Ring Binder (S) Pte LtdUnisys International (S) Pte LtdUnited Engineers LtdUnited Sembawang Enterprises Pte LtdUniphone Sdn BhdUrban Redevelopment Authority
Varta Batteries Pte LtdWaco International Access & Scaffolding SystemsWilson Parking (S) Pte LtdWestpac Banking CorporationWah-Chang Offshore Company Pte LtdWestern Digital (S) Pte LtdWatt & Akkermans Sdn BhdWah-Chang Electro-Plating LtdWellcome Singapore Pte Ltd
Wearne Brothers (1983) Sdn Bhd
The undergraduate and postgraduate programs hosted and managed by Kaplan Higher Education Institute have attracted ambitious
managers and executives from many corporations in commerce, industry, statutory boards, government departments and
professional practices. Listed below are some of these organisations.
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NOTE: Information herewith has been updated and is accurate as of 31 October 2011
Kaplan Higher Education Institute Pte Ltd
aplan City Campus @ Wilkie Edge, 8 Wilkie Road, #02-01, Wilkie Edge, Singapore 228095el: 6733 1877 Fax: 6733 2977
ww.kaplan.com.sg
Registered under
Enhanced Registration Framework
Council for Private EducationUEN: 198600044N
Validity: 17/08/2010 – 16/08/2011
NOTE: Revised tuition and non-tuition fees for
National University of Ireland, Dublin 2012 intakes.
TUITION FEES (all exclusive of GST)
The total fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments,
examinations (if applicable), projects, degree (if earned) and transcript. Program fees are exclusive of GST and are due and
payable as follow:
PROGRAMS BY
UNIVERSITY OF
IRELAND, DUBLIN
Amount payable for:
TOTAL1
st
Installment
2nd
Installment
3rd
Installment
4th
Installment
5th
Installment
6th
Installment
Bachelor of Science
(Honours)
- Marketing
- Management
- Human Resource
Management
- Finance
- Logistics
- Information
Management
- Banking and Wealth
Management
S$3,150 S$3,150 S$3,150 S$3,150 S$3,150 S$3,150 S$18,900
Note: Course fee is subjected to revision at the discretion of the University or Kaplan Higher Education Institute without notice.
The fees herewith will supersede all existing course fees.
All fees are payable to Kaplan Higher Education Institute Pte Ltd in accordance with the schedule above. Candidates who do
not comply with the fee schedule will not be permitted to proceed with the program.
NON REFUNDABLE NON-TUITION FEES (prices subject to prevailing GST)
Degree Program Application fee S$160.00
EduTrust
EduTrust is a voluntary certification scheme that helps to distinguish higher quality players in Singapore's private education
industry. As part of the EduTrust requirements, the Council for Private Education (CPE) has put in place mandatory
requirements which include Fee Protection Scheme and the use of a standard PEI-Student Contract.
Fee Protection Scheme
Under the Fee Protection Scheme, Kaplan Higher Education Institution has put in place an insurance arrangement that
ensures fees paid by students to the school are insured by Lonpac Insurance Bhd, a Council for Private Education (CPE)
appointed service provider. The insurance protection serves to protect the students' fees in the event a private education
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NOTE: Information herewith has been updated and is accurate as of 31 October 2011
Kaplan Higher Education Institute Pte Ltd
aplan City Campus @ Wilkie Edge, 8 Wilkie Road, #02-01, Wilkie Edge, Singapore 228095el: 6733 1877 Fax: 6733 2977
Registered under
Enhanced Registration Framework
Council for Private EducationUEN: 198600044N
i i
institution (PEI) is unable to continue operations due to insolvency, and/or regulatory closure. Furthermore, the FPS protects
the student if the PEI fails to pay penalties or return fees to the student arising from judgments made against it by the
Singapore courts. The FPS is compulsory for all local and international students taking courses at PEIs seeking EduTrust
certification. FPS applies to all courses with duration of more than 1 month or 50 hours. Students enrolled in these courses
will be required to pay a fee for FPS which varies depending on the fees of the courses insured.
Standard Student Contract
It is a mandatory requirement by the CPE that all students, both local and international, sign the student contract with Kaplan
Higher Education Institute upon acceptance of the offer made by Kaplan Higher Education Institute during the admission
process (Note: student contract will not be required for non-award programs with a duration of less than 50 hours or 1
month).The student contract serves to minimize future disputes and hence has to be completely understood by students prior
to making course fee payments. Please refer to CPE website (www.cpe.gov.sg) for details on EduTrust, Fee Protection Scheme
and Standard PEI-student Contract.
Refund Policy
Kaplan Higher Education Institute shall inform the student within 3 working days if:
i. it fails, for any reason, to commence the course on the course commencement date.
ii. it terminates the course, for any reason, prior to the course commencement date.iii. it fails, for any reason, to complete the course by the course completion date.
iv. it terminates the course, for any reason, prior to course completion date.
Kaplan Higher Education Institute shall, within 7 working days of notifying the student in writing of above circumstances (i) to
(iv), provide the student with information and details of the alternative confirmed course arrangement to allow the student to
make timely and appropriate decision on the alternative arrangement. Kaplan Higher Education Institute offers a 7-day
cooling off period to students who wish to withdraw after signing their student contract. Students will receive the maximum
refund of the course fees if they withdraw within 7 days of signing the student contract. All withdrawal requests must be
presented to Kaplan Higher Education Institute officially in writing.
Percentage of aggregate amount of
fees
If a student’s written notice of withdrawal is received
100% (“Maximum Refund”) More than [60] days before the coursecommencement date
70% Before, but not less than 60 days before the course commencement
date
30% Before, but not less than 30 days before the course commencement
date
0% On or after the course commencement date
In the event that a student wishes to withdraw from the program, the application fee and Kaplan Access Card fee are not
refundable. Students are liable to pay (where applicable) fees that are imposed by the government authorities or other
external partners.
Please refer to CPE website (www.cpe.gov.sg) for details on EduTrust, Fee Protection Scheme and Standard PEI-student
Contract.
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