CHINA

&

# To introduce the DS brand to the Chinese market with a 1st wave of communication and build its image as a chic & stylish car manufacturer.

OBJECTIVE

RESPONSE

ELLE offered a vast and integrated 360° multi media campaign focused on 3 phases:

# A photo shoot in Paris

# Paris Fashion Week attendance - DS became the official car for Sun Li (famous Chinese TV actress) and the ELLE team during Paris Fashion week

# ELLE Style Awards sponsorship

&

A 360° CAMPAIGN

PRINT WEB

SOCIAL NETWORKS

# Photo Shoot# Advertorial# Editorial Content

# Premium online formats# Editorial Content# Videos on ELLE TV

ON THE GROUND

# DS visibility

#PARIS PHOTO SHOOT

To associate DS’ brand image with the chic and stylish spirit of Paris, ELLE produced a photo shoot with the DS 3 & models.

#DS & PARIS FASHION WEEK

PRINT ADVERTORIAL

Sun Li, a famous Chinese TV actress, was the face of DS’1st wave of communication.To build its image as a stylish and chic car, DS was the official car for Sun Li and the ELLE team during Paris Fashion week.

ONLINE PREMIUM FORMATS

#DS & PARIS FASHION WEEK

ELLE TV VIDEOS

Sun Li, a famous Chinese TV actress, was the face of DS’s 1st wave of communication.To build its image as a stylish and chic car, DS became the official car for Sun Li and the ELLE team during Paris Fashion week.

ONLINE EDITORIAL CONTENT

Special report with articles and photos

SOCIAL NETWORK SUPPORT

Photos and editorial on Weibo

#ELLE STYLE AWARDS SPONSORSHIP

After Paris Fashion Week, DS continued its collaboration with ELLE. DS’ latest luxury models were the sponsors and official vehicles for the ELLE Style Awards.

PROMOTION OF THE EVENT USING THE DS LOGO

Campaign platform: print, online, out of home, social networks

ON THE GROUND – DS VISIBILITY

DEDICATED ONLINE SPACE

On ELLE Style Award mini site, linked to the DS website

#ELLE STYLE AWARDS SPONSORSHIP

After Paris Fashion Week, DS continued its collaboration with ELLE. DS’ latest luxury models were the sponsors and official vehicles for the ELLE Style Awards.

ONLINE EDITORIAL CONTENT

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39