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About Driven
Driven Communications Sdn. Bhd. (formerly known as Driven Media Sdn.
Bhd.) was incorporated in October 2008 and we specialize in editorial
services, motoring and motorsport-related event management as well as
social media management.
We also operate three content websites: Paultan.org, Ohbulan.
com and TechAttack.my. Paultan.org has the largest readership in
the local automotive category (veried by Effective Measure) while
Ohbulan.com is one of the top local celebrity/entertainment website.
TechAttack.my on the other hand, features up-to-date. local and
international tech news.
Oto.my, an automotive classieds website has also been added to
the list and it is quickly setting standards in the local automotive
classieds segment. We are also behind Driven, an automotive
review television show which premiered in 2010 on 8TV.
We also specialize in motoring and motorsport-related events
including media or customer test drive events and motorsport/defensive driver trainings such as the BMW Driver Training
programme and Fords Driving Skills For Life.
List of services:
Customised Content Production
Advertising Solutions on our Online Publications
Social Media Solutions
Event Management
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*third party audited by Eective Measure
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December 2012 google analytics report
Current Trafc
Facebook:
160,614 likes
oto.my is operated by Driven
Technologies Sdn Bhd, part
of the Driven group which
publishes paultan.org
Paul Tans Automotive News is Malaysias top automotive informationand news source and covers topics regarding the automotive
industry, focusing particularly on Malaysia and the ASEAN region.
Paul Tans Automotive News was founded by Paul Tan in 2004.We are currently the number one resource for anything car andmotoring related in Malaysia and we are also in the top 100 listof all websites visited by Malaysian internet users according tovarious ranking sources such as Comscore, Alexa and EffectiveMeasure. What started off as a hobby and a passion for carshas since grown into a professional, unbiased and passionateteam.
Visits : 2,046,251Unique Visitors : 818,456
Pageviews : 6,373,271Pages / Visit : 3.11Avg. Visit Duration : 00:03:00Bounce Rate : 60.76%
% New Visits : 31.22%
Dec 8
100,000
Dec 15 Dec 22 Dec 29
15-17118-203
21-249
25-3023
31-3416
35-4021
41-4410
45-508
51-544
55-603
>602
50,000
68.70% Returning Visitor1,405,800 Visits
31.30% New Visitor640,451 Visits
818,456 people visited this site
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December 2012 google analytics report
Current Trafc
Facebook:
90,412 likes
Twitter:
42,479 followers
OHBULAN! is Malaysias top entertainment information and newssource and covers topics regarding the entertainment industry, focusingparticularly on Malaysia, Indonesia, South Korea and Hollywood.
We are currently the number one resource for anything entertaimentand celebrities related in Malaysia and we are also in the top 100list of all websites visited by Malaysian internet users accordingto various ranking sources such as Comscore, Alexa and EffectiveMeasure.
Dec 8
100,000
Dec 15 Dec 22 Dec 29
50,000
15-171
18-203
21-249
25-3023
31-34
35-40
41-44
10
45-50
8
4
3
>602
66.55% Returning Visitor944,166 Visits
33.45% New Visitor474,503 Visits
Visits : 1,418,669Unique Visitors : 637,846
Pageviews : 8,417,425Pages / Visit : 5.93Avg. Visit Duration : 00:11:35Bounce Rate : 40.21%% New Visits : 33.10%
637,846 people visited this site
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Our goal is to develop the most useful and helpful car classiedsplatform in Malaysia, focusing on helping you buy and sell yourcar faster.
We aim to understand what you want as a seller and we are
condent that with our constantly advancing feature set, sellingyour car would be a seamless affair.
As much as this website is about selling your car, we also cater
to the needs of buyers so you can make your decisions easierand faster. We list cars from both car dealer lots as well asprivate sellers.
December 2012 google analytics report
Current Trafc
oto.my is operated by Driven Technologies
Sdn Bhd, part of the Driven group which
publishes paultan.org, Malaysias no 1
automotive website.Dec 8
100,000
Dec 15 Dec 22 Dec 29
50,000
15-171
18-204
21-2411
25-3023
31-3414
35-4018
41-4410
45-509
51-545
55-604
>602
53.37% Returning Visitor151,589 Visits
46.63% New Visitor132,468 Visits
Visits : 284,057Unique Visitors : 163,670Pageviews : 2,385,007Pages / Visit : 8.40Avg. Visit Duration : 00:06:34Bounce Rate : 37.97%
% New Visits : 46.36%
163,670 people visited this site
Facebook:
23,081 likes
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THE LATEST ON
MALAYSIAN
TECH
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Dec 8
100,000
Dec 15 Dec 22 Dec 29
50,000
15-171
18-204
21-2414
25-3027
31-3413
35-4016
41-446
45-508
51-544
55-604
>602
65.33% Returning Visitor45,659 Visits
34.67% New Visitor24,231 Visits
Current Trafc
Visits : 69,890
Unique Visitors : 48,954
Pageviews : 116,826
Pages / Visit : 1.67Avg. Visit Duration : 00:01:42
Bounce Rate : 72.65%% New Visits : 65.20%
48,954 people visited this site
Facebook:
3,730 likes
Malaysias latest tech news site bringing you in-depth local productreviews and up-to-date tech news from Malaysia and around theworld. With over 48,000 unique visitors and over 116,000 page
views a month, TechAttack is now the countrys fastest growingtech site and is becoming a go-to site for many.
December 2012 google analytics report
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Social Media
Peugeot Malaysia - 94,013 Likes
Ford Focus in Malaysia - 25,144 Likes
As an organisation that understands the Internet and its citizens, we are able
to provide comprehensive and effective social media solutions with the aim
of increasing brand awareness and current as well as future customers. We
offer bespoke and targeted solutions on various platforms including Facebook,
Twitter, Google+ and more based on your requirements as we he lp you harness
the rapidly growing world of social media.
Paul Tans Automotive
News - 159k Likes
Ford Fiesta Malaysia - 15,347 Likes
Alfa Romeo Malaysia - 846 Likes
Other accounts :
V-KOOL Elite Looks Paul Tans Automotive News OHBULAN! Oto.my TechAttack.my
Talika Malaysia Be-Fit
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2012 BMW M Track Festival Asia
Year : 2012
Client : BMW Malaysia
Auto Bavaria - RHB Experience Days
Year : 2012
Client : Auto Bavaria
Auto Bavaria Sg. Besi Dynamic Drive
Year : 2012
Client : BMW Malaysia
This event was organized specially for the current and future
customers of BMWs high-performance M brand. A total of 13
M cars all in all producing about 5,000 horsepower including the
BMW M5 were brought in from Germany specially for this 4-dayevent. The event was held at the Sepang International Circuit,
giving guests a taste of life in the fast lane.
This is an exclusive test drive event for RHBs selected customers
where guests were able to sample latest BMW models includingthe all new BMW F30 3 Series courtesy of Auto Bavaria.
Multiple sessions were carried out within the 2-day event at the
RHB Centre along Jalan Tun Razak and the event ended with a
number of happy customers.
Guests of this event was invited via our very own Paultan.org
online publication and they were able to experience the dynamism
of the all new BMW F30 3 Series. This was accomplished via an
oversteer exercise carried our by BMWs certied Driver Trainer.
Guests were able to understand why the 3 Series stood our
among its rivals.
Events
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Porsche Circuit Training
Year : 2012
Client : Porsche
MINI Countryman Getaway Media Drive (Penang)
Year : 2011
Client : BMW Malaysia
Mitsubishi i-MiEV Media Drive (Langkawi)
Year : 2012
Client : Mitsubishi
Current Porsche owners were invited to bring their cars to the
Sepang International Circuit where Porsches driving instructors
shared valuable knowledge on track driving, to allow Porsche
owners to fully enjoy their German sports cars at the track. Thisevent also helped increase engagement and loyalty between the
Porsche brand and its owners.
When BMW Malaysia launched the MINI Countryman, we
organized 2 drive sessions for the motoring and lifestyle mediarespectively. The drive was a 2D1N affair and they convoy
was led from the heart of the nation to the Pearl of the Orient.
Members of the media experienced the Countryman via specially
selected scenic routes, tasted mouth-watering cuisine and also
soaked up the Sun in Penang.
This event marked the start of the electric car movement in
Malaysia as members of the motoring media sampled the
Mitsubishi i-MiEV all-electric car, which was the rst electric-
powered vehicle to be registered in the country. The event was
help at the luxurious Four Seasons Langkawi, giving it a very
unique experience.
Events
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2012 BMW Driver Training (full season)
Year : 2012
Client : BMW Malaysia
Ford Driving Skills for Life
Year : 2011
Client : Ford
Shell D Academy
Year : 2012
Client : Shell Malaysia
We have been awarded to run one of Malaysias highest rated
defensive driving programmes for 2011 and 2012. The BMW
Driver Training gives theoretical and practical training in regards
to defensive driving which is very much needed in the country.This experiential yearly programme also allowed participant to
experience the driving dynamics of a BMW.
This is an international defensive driving programme which
teaches owners of Fords to become better drivers on the road.This programme has been established in the Unites States of
America and it was rst introduced in Malaysia 2011 along with
the help of Driven.
This international event gave chance to lucky winners to drive a
BMW M3 at the Nurburgring track in Germany. The Malaysian
campaign was carried out in both 2011 and 2012 where
participants had to take part in several driving challenges in
order to win the ultimate once-in-a-lifetime chance of driving an
M3 at the Nurburgring.
Events
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BMW xDrive Borneo Experience
Year : 2012
Client : BMW
MINI Speed Dating (Auto Bavaria Glenmarie,
Penang & Ingress Auto)
Year : 2011
Client : BMW Malaysia
This event was held in Kota Kinabalu, Sabah where the
media experienced various BMW xDrive models. Participants
experienced the models in specially-selected scenic roads as
well as on light off-road trails. The media also enjoyed lifestyle
aspects of the brand with sunset dinner on a gorgeous yatch
and so on. This event was also held for regional media from
Singapore and Indonesia.
This was purely a sales-driven event for potential MINI customers.
Participant experienced their favourite MINIs in a speed dating
format and they also got to try their MINIs out in selected driving
exercises including braking, slalom and reverse ick exercises.
This event was held at three different dealerships including Auto
Bavaria Glenmarie, Auto Bavaria Penang and MINI Ingress inBangsar.
Events
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List of Other Events
Honda Insight Blogger Drive BMW Motorrad Track Days Ford Fiesta Customer Test Drive Weekends Ingress Performance Days
Auto Bavaria Kuala Lumpur BSC Roadshows
2011 & 2012 Shell D-Academy Mitsubishi Lancer Sportback and ASX Media
Test Drive
Auto Bavaria CNY Drive Volvo Dealer Experience Event Otofest @ Cheras Auto City
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Driven Communications Sdn Bhd(836938-P)
A-11-7, Block A, Jaya One, Jalan Universiti, Section 13,
46200, Petaling Jaya, Selangor, Malaysia.
Tel : +603 7629 8829
Fax : +603 7629 8839
Advertising
Jennifer Au-Yong - paultan.org
(Pixel Interactive Media Limited - Malaysia)
Fiona Loh - Driven+ Magazine
EditorialPaul Tan - paultan.org
Christopher Ng - Driven+ Magazine
Reuben Thum - TechAttack.my
Hafriz Zulpakar - ohbulan.com
Social Media Solutions
Dannie Than
Event Management
Michelle Chong
Business Development
Johan Sammy
Executive Director
Harvinder Singh Sidhu
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