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Page 1: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 1

Incremental Revenue From Innovative

Software License Models

Page 2: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 2

New & Updated License Models

• Incremental Revenue

• Market Expansion

• Reduced Sales Time & Cost

Time, Cost & Operational Disruption

• Inflexible Systems

• Process Complexity

• Core Competency

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Incremental Revenue From Innovative Software

License Models

Page 3: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 3

Challenge Details

Business

System

Business Processes

Customer Software

w/ Licensing Order

New Models & Changes To Existing Models

Update & Integrate

Business Systems

Update Business

Processes

Update

Products

Test & Release

Updates

Purpose-Built

Time Consuming, Expensive & Disruptive

Page 4: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 4

Challenge Details Continued

Core Competency Gap

• Cross-Functional

Knowledge

• Systemic Impact

• Continuous Balance

• Future Proofing

Page 5: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 5

Flexera Software’s Solution

Application w/

Electronic Licensing

Entitlement

Management

SW Monetization

Model

• License Models

• License Metrics

• Product Structure

• Compliance Policy

• License Activation

• Variable Enforcement

• Update Management

• Usage Capture …

• Self Serve Fulfillment

• Software Download

• Installed Base

• Reporting …

Configure vs. Fixed New License Model Support

Page 6: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 6

Why Flexera Software?

• People:

– Industry Leading

Expertise

• Process:

– Reliable Success

Framework

• Technology:

– Configurable Electronic

Licensing & IT System

– Standards-Based

Integration

IT Business Systems

Business Processes

Electronic Licensing

Page 7: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 7

Page 8: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 8

Innovative Packaging and Flexible License Models Demo Flow

• Setup: – “Let’s assume that you are software company ABC Corp.. You have

historically sold your products using a perpetual license model.

Customers find great value in your products but often complain about

the upfront cost.

– Your marketing department has determined that you could increase your

overall revenues by moving to an annual subscription model. This would

also be a welcome change to your customers, since the up-front costs

would be lower.

– Now, let’s see what happens when using Flexera Software’s Entitlement

Management system. For this scenario, we will assume an order has

already been placed for product ABC using a perpetual license model.

Page 9: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 9

Order Notification Email

Page 10: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 10

Self-Service Portal provides Order History

Page 11: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 11

Configuring the sample application

Page 12: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 12

Using the Activation code to activate a license

Page 13: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 13

Activation results in Permanent licenses

Page 14: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 14

Create the new license model

Page 15: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 15

Simply copy the existing catalog item

Page 16: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 16

Assign the Subscription-based license model

Page 17: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 17

Create a New Entitlement

Page 18: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 18

Self-Service Portal provides Order History

Page 19: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 19

Subscription Entitlement Details

Page 20: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 20

Activate product using new Activation ID

Page 21: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 21

Activation results in expiring licenses

Page 22: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 22

Innovative Packaging and Flexible License Models

• Recap:

– Many companies utilize rigid license models that are very difficult to

change

– That’s a challenge because the need to change these license models

quickly is a fact of today’s market

– Flexera Software addresses this challenge by giving you the tools to

enable your company to quickly develop and deploy new license models

– The only alternative to a dynamic licensing system is to have hard-coded

licensing which requires engineering involvement for every change or to

remove licensing entirely which is unacceptable to most companies

• Demonstration Summary

– In the demonstration we showed a product with a perpetual license

– We created a new SKU (Catalog Item) with a subscription license model

and then activated an application with the new model

Page 23: Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 23