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Not Just Another Channelthe social web is the social bank
#socialbank
#socialbank
Derek Laney
Director Product MarketingSalesforce Marketing Cloud
@derektweets
Andrew Murrell
GM Digital & Social Marketing Commonwealth Bank@andrewmurrell68
Bianca Buckridee
Social Media Operations ManagerChase
@blantantlybianca
Not Just Another Channel
#socialbank
#socialbank
What brings you here?
#socialbank
Who is Chase Bank?
30M xuse Chase.com
Chase Liquid
> 18K ATMs> 5,500 Branches
… growing
1st large bank to adopt Pew’s simple disclosure
form for Chase Total Checking
1.7M x QuickDeposit
Checks / MONTH
#1 SBA lender in the US
10M xuse Chase Mobile
10Industry-leading awards for mobile banking 2010-2012
> 65Mcredit cards in circulation
$650M Supporting
communities
Highest CSATamongst the largest
Mortgage servicers – J.D. Power
Hired 18,249 service members and
veterans as part of 100,000 Jobs Mission
(June 2012)
#socialbank
Customers Want Convenience…
The year-over-year increase in active Chase
Mobile customers is nearly 45%.
Transactions total over $5.5B a month, including
QuickDepositSM, QuickPaySM, bill pay, and
transfers.
Our most active and engaged
customers use the Chase app approximately
12x / MonthThe amount of money that customers moved via mobile grew 140%
from this same time last year.
#socialbank
Who is Commbank?
#1 Online banking
#1 In the youth segment
53% of all payments
#1 & #2 itunes apps
#1 Social & Facebook
1st Real-time banking
> 6.5M customers online
> 2.0M customers on mobile
Leading contactless merchants
Relationship with 1 in 2 Australians
Leading Mobile Apps across
platforms
#1 Contactless
(5M PayPass enabled cards)
#socialbank
How are you driving this kind of change?
#socialbank
#socialbank
Who is on your ideal team of social ninjas?
photo credit:Seth W. (cc)
#socialbank
How do we scale this guy?
photo credit: chiptape (cc)
#socialbank
Who wants to catch this?
photo credit:Jurvetson (cc)
#socialbank
How do you sell your vision to get sponsorship?
photo credit:: pink purse (cc)
#socialbank
Money is emotional for everyone
photo credit:: pink purse (cc)
#socialbank
Derek Laney
Director Product MarketingSalesforce Marketing Cloud
@derektweets
Andrew Murrell
GM Digital & Social Marketing Commonwealth Bank@andrewmurrell68
Bianca Buckridee
Social Media Operations ManagerChase
@blantantlybianca
#socialbank
Don’t Miss The FinServ Campground Experience!
Social Mortgage Process • Social leads
• Personalized loan app
• Collaborative process
• Concierge banking
• Employee rewards
#socialbank
Financial Services Partner Pavilion
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