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Jim Boykin CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.
Affiliate Summit NYC 2016 - All About LINKS: How to Get Them, Measure Them, and Not Get Penalized.
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You may know some of our Communities
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Google Rankings have always been basedon BACKLINKS
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Maintaining those rankings depends on many other things….mostly based on the user experience.
Tasting
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Links as a measurement are not going away“It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014
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Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
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They watch what SEO’s do, and then filter and penalize as many un-natural patterns as they can find.
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And if they find Unnatural or Low Quality Patterns you get Spanked with a Penalty
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89% of sites that ranked 7 years ago are not ranking today - Marcus Tober (searchmetrics)
Behind the Analysis is our massive 7 year historical research cloud. I aggregated all the domains that used to have at least one ranking in the past on keywords with at least a search volume of 10. Then I checked how many of these domains still have at least 1 ranking.
Only 11% are left!(from checking the top 30 results).
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89% of sites that ranked 7 years ago are not ranking today - Marcus Tober
I also asked Marcus
"What do you think the % would be if you just took "expensive commercial phrases and checked?
and he replied
"If you take commercial queries, probably the number of domains that disappeared would be higher"
.
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Google sent more than 4.3 million messages to webmasters about manual actions taken on their sites.
Google says they receive 400,000 spam reports that are prioritized. Google then acts on 65% of them, of which 80% are spam.
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What do you use to find your backlinks?
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.
Find sites that 301 redirect into your site too!
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8383 Domains: Moz, Majestic, ahrefs, SEOKicks7391 Domains Google Webmaster Console
6343 Domain Links from Moz, Majestic, ahrefs, SEOKicks but Google did not report on.
5384 Domains Google knew about but Moz, Majestic, ahrefs, and SEOKicks did Not know about.
12,442 Total unique domains
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So now that you have your backlinks, how do you analyze them?
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How to Analyze Backlinks to Find Good vs Bad Backlinks
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Find Patterns, and Values, and Historical Information
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Find Patterns, and Values, and Historical Information
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40,342 Total Backlinks 7,391 Domains
2,828 “Live Domains”4,563 “Dead Domains”
Free Tool: imninjas.com/google-backlinks/
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Free Tool: imninjas.com/google-backlinks
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Free Tool: imninjas.com/google-backlinksPatterns
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Free Tool: imninjas.com/google-backlinks
The words people use to link to you.
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Free Tool: imninjas.com/google-backlinks
The Pages that have Backlinks
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Other Patterns to look for
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Common Nameservers
More Patterns
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Find Patterns in Backlinks to Backlinks
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Find Patterns in Backlinks to Backlinks
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Backlinks Compared to Keywords and Organic Value
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outsourceit2philippines.com
3403 Majestic Domain Backlinks 38 Keywords rank in the top 100$17 Monthly SEMRush Value
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Moz vs Majestic vs ahrefs Domain Value and Page Value
VsREALITY
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#15 progardenbiz.com 1658 majestic domain backlinks
2010 worth $15662012 worth $872014 worth $0Today worth $0
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#8 Forum.Snitz.com/donations.asp 4,595 domain backlinks – MajesticPagerank 7 Page
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#8 Forum.Snitz.com/donations.asp - 4,595 domain backlinks – majestic - Pagerank 7 page -
SEMRush Value = $1 today
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Guess who found this site in 2002?The Pagerank/Trust hasn’t flowed from this site
Since December 2003
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89% of sites that ranked 7 years ago are not ranking today - Marcus Tober
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What are the most valuable types of links you could get?
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www.trustedwebsite.com/resources.html
Moz – Majestic - AhrefsDomain scores low, page scores of Zero
3 backlinks to that site
What is the Value?
What if those 3 backlinks were trusted?
What if the other links on that page were trusted?
What if there was an author
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What are the types of links that you’ll never have to disavow, or ever worry about?
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Trust Bait Link Building Broken Link Building
Trusted Links
Competitor/Neighborhood Link Building
Digital Asset Natural Link Buildingplus social signals
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Broken Link Building
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URL that is a 404 error page – http://www.TrustedOldWebsite.com/auto-history.html
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Hey Writer, write something like this
(We give them the link to the wayback machine URL)
…But make it better and cite more resources.
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Hey Client, publish this educational paper on your website.
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Hi Professor Bob,I was researching about Henry Ford and the Assembly line, and came across your excellent documtation – That was awesome! I had no idea about the automotive impact on farms, prior to reading your articles.
Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://l3d.cs.colorado.edu/systems/New-Vista/automobile/The words “Total Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!Jim Boykin
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Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Oh wow, not only is that 1 edu page linking to that broken page…but oh…there’s 200 other websites linking to that broken page….wow….
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Hi Professor Gene,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.
Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://harvard.edu/systems/New-Vista/automobile/The words “Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!Jim Boykin
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Hi Professor Paul,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.
Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://Rider.edu/systems/New-Vista/automobile/The words “Car History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!Jim Boykin
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Hi Professor Peter,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.
Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://JimNinja.edu/automobile/The words “Total Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!Jim Boykin
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Hi Professor Ace,I was researching about Henry Ford and the Assembly line, and came across your excellent online pages on colorado.edu – Thank you so much for providing such awesome information online! I had no idea about many things, like the impact on farms, prior to reading your pages.
Hey, I thought that I’d point out that on one of your pages, you have a broken link. On the bottom of http://JimNinja.edu/automobile/The words “Total Automobile History” seem to go to a broken page.If you wanted to fix that link, I did find this other page on automobile history that you could point that broken link to. It’s at: http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!Jim Boykin
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Trusted Link Building
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Lets find other pagesthat link out to pages
about the history of the automobile
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Search Google for History automobile henry ford Karl Benz
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Grab top 1000 results
Check those pages to find the pages where there are 7 or more external link on those pages.
Write to them and see if they’ll add your link to their page.
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Hey Tom,I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page.I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day,Jim Boykin
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Hey Dick,I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page.I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day,Jim Boykin
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Hey Harry,I was doing some research on the history of the automobile, and I came across your page at http://www.trustedsite.com/great-resource-page.htm Your page was one of 2 great pages I found, the other page was at http://www.clientsite.com/automobile-history.htm I was surprised your page didn’t link to that page.I think it would help your users if you were to link to that page under the section called “Great Resources from other websites”…it was a great help to me, and would probably highly help your visitors as well. Have a wonderful day,Jim Boykin
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Competitor Link Harvesting
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AKA Neighborhood Links
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Identify 3-10 of your competitors
Download their backlinks (Moz, Majestic, ahrefs) In a sense, do a disavow, leave only the good links.
Group the links in categories…. Blogs, forums, news, articles, resource pages, etc
Make a list of sites you feel that you can get onTry first to get a link on a page that also links to the competitors (good co-citation) If you can’t get on the page, can you get on the site
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Competitor Backlink Building / Neighborhood Link Building
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Digital Assets for Links
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Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Here’s how it’s doing so far on the clients website
Tweets = 532Facebook Shares = 5,800+Google +1s = 1,600+Pinterest Pins = 729
This infographic so far has 71 unique domain backlinks, here are a few highlights:
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Social Signals on Clients Website
http://www.huffingtonpost.com/2015/08/31/xxxxx.html• Received 2,100+ Facebook Shares - • Received 12,800+ Pinterest Pins
http://www.buzzfeed.com/cathyngo/something• Received 16,500+ Facebook Shares • 12,800+ Pinterest Pins
http://distractify.com/abby-s-marino/something/• Received 5,200+ Pinterest Pins
http://www.boredpanda.com/something/• Received 17,000+ Facebook Shares - • Received 2,100+ Pinterst Pins
This infographic was shared by the legendary actor and social media icon George Takei who has over 8.7 million loyal followers. The post was shared by 37,379 people.
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Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Here’s how it’s doing so far on the clients website
Tweets - 124Facebook Shares - 296Google +1s - 26LinkedIn Shares - 102
This infographic ended with a total of 61 unique domain backlinks, here are a few highlights:
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This infographic ended with a total of 61 unique domain backlinks, here are a few highlights:
http://www.huffingtonpost.com/2015/08/11/something.html• Received 26 unique domain backlinks
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/08/something/Received 2,800+ Facebook Shares & 20 unique domain backlinks
http://www.dailymail.co.uk/news/article-3074763/somethingy.html• Received 14 unique domain backlinks
http://www.businessinsider.com/something.html http://www.bizjournals.com/triangle/morning_call/2015/09/something.html
This infographic was so popular it ended up on at least two live television broadcasts
http://www.ny1.com/nyc/all-boroughs/news/2015/08/12/somethinghttp://www.wdbj7.com/video/something/498494094
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Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Here’s how it’s doing so far on the clients website
Tweets - 196Facebook Shares - 1,800+Google +1s - 35LinkedIn Shares - 20Pinterest Pins - 112
This infographic ended with a total of 55 unique domain backlinks, here are a few highlights:
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This infographic so far has 55 unique domain backlinks, here are a few highlights:
Yahoo.comhttps://www.yahoo.com/makers/something.htmlFoxnews.comhttp://www.foxnews.com/leisure/2015/08/17/something/Lifehacker.comhttp://afterhours.lifehacker.com/something-6642689Foodandwine.comhttp://www.foodandwine.com/fwx/drink/somethingGizmodo.co.ukhttp://www.gizmodo.co.uk/2015/08/something/
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Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Here’s how it’s doing so far on the clients website
Tweets - 127Facebook Shares - 318Google +1s - 11,000+Pinterest Pins - 1,200+
This infographic so far has 78 unique domain backlinks, here are a few highlights:
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This infographic so far has 78 unique domain backlinks, here are a few highlights:
http://www.dorkly.com/post/70735/infographic-something.html• Received 12 unique domain backlinks• Received 14,700+ Facebook Shares• Received 10,000+ Pinterest Pinshttp://designtaxi.com/news/3271039/something/
http://blog.collegehumor.com/post/114272607/something
http://io9.com/heres-a-handy-little-guide-to-something-445028• Received 16,000+ Pinterest Pins
http://www.playboy.com/articles/something
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We Build a lot of FREE Tools for Links
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Resources: imninjas.com/additional-resources
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Resources: imninjas.com/additional-resources
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Resources: imninjas.com/additional-resources
Twitter @JimBoykin [email protected] upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Resources: imninjas.com/additional-resources
The Jim And
Ann Show
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Jim Boykin CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.
Affiliate Summit NYC 2016 - All About LINKS: How to Get Them, Measure Them, and Not Get Penalized.