DO317MEDIA KITWe Are Do317: The platform for making your brand a part of the lives of a hundred-thousand strong community of culture hunters and influencers. Each and every night our network of locals serve up the best of what to do in music, nightlife, and events.
DO317 MEDIA KIT
OVERVIEWAbout Us
Audience
Discover Us On Social
Clients
Browse Categories
Search For Events
Calendar Views
User Profiles
App
RSVP/Contests
Neighborhoods
Curated Content
Powered Calendar
All Stars
Contact Us
DO317 MEDIA KIT
ABOUT USDo317.com is the go-to guide for people in-the-know. The largest, most comprehensive culture and entertainment community in Indianapolis. Through multiple online and mobile channels, Do317 influences decisions on where entertainment dollars are being spent. Those decisions are being made right now. Deliver your message, brand, or event to a targeted network of over 100,000 active Indy millennials through:
Weekly Email
Daily Event Listings
Interactive Events Map
Personalized Calendars
Digital Advertising
Exclusive Events Social Media
Mobile App
DO317 MEDIA KIT
AUDIENCEThe Do317 audience is an eclectic mix of local aficionados and casual users. One thing’s certain - our users don’t miss a beat.They’re educated, like to party, make enough money to enjoy life, and find all the hottest events online. Best of all? They know their city.
MEDIA
DEMOGRAPHICS
FACEBOOK14K Followers
EMAIL60,000 Email Subscribers
WEBSITE100,000 Users200,000+ Page Views
GENDER52% Males48% Female
TWITTER14K Followers
INSTAGRAM3K Followers
SNAPCHAT3K Followers
YOUTUBE1,000,000+ Plays
ATTEND EVENTS80% at least once a month20% at least once per week
AGE74% are 21-3417% are older than 349% are younger than 21
Drink72% consume an alcoholic beverage at least once per month
DO317 MEDIA KIT
DISCOVER US ON SOCIALKeep up with the latest events, contests, and what’s happening around Indy on our social networks. #DoIndyRight
Facebookwww.facebook.com/do317
Twitter@Do317
Instagram@Do317
Snapchat@Do317
YouTube/Sessionsdo317com
DO317 MEDIA KIT
CLIENTSTESTIMONIAL“Do317 has provided reliable, measurable service for us for several years. The Gen Con team highly recommends their ability to communicate with the Indy market.” - Jake Theis, Senior MarComm Manager at Gen Con
“The Do317 team works tirelessly to push forward the local entertainment scene in Indianapolis through both creating and promoting events. Their work lends vibrancy to the city by connecting locals (particularly a younger audience) with the music and performances that they want and expect in a city. - Jeff Robinson, Visit Indy
“Do317.com helped our Stella Artois Happy Hour at the Symphony series reach record breaking attendance. The promotion on the site in addition to the inclusion in e-blasts helped to create a buzz through word of mouth and social media that drove new audience members to our show. With so much going on in the city, it was well worth the investment to make our event stand out, and we saw outstanding results. I am excited to see what do317.com can do for other organizations in Indy.” - Sarah Ross, Indianapolis Symphony Orchestra
Four Roses Numbered Logo’s
1 2 3 4
5 6 7 8
9 10 11 12
13 14
DO317 MEDIA KIT
BROWSECATEGORIESBrowse through hundreds of categories and discover Indy’s best events.
events
latest sports
comedy
upcoming events
performing arts
margaritasbreweries yoga
venues
artistsarticles
concerts
dancing
museums wine
all-stars new years eve
DO317 MEDIA KIT
SEARCH FOR EVENTSDiscover today’s top events, venues, festivals, and news - all at your fingertips.
FESTIVALKICKOFF TO MAY
FIRST FRIDAY FOOD TRUCK FESTIVAL
MINI-MARATHON EXPO
FINISH LINE 5K
POST-RACE PARTY
SPRING FLING RADIO CONTROL FESTIVAL
INDY 500 FESTIVAL
EVENTS
DO317 MEDIA KIT
CALENDARVIEWSView upcoming events as a list, interactive map, or calendar.
EVENT VIEW
MAPVIEW
CALENDARVIEW
DO317 MEDIA KIT
USER PROFILESOur personal profiles let you unlock your city, create custom calendars, follow your favorite people/places/bands and discover Indianapolis.
PEOPLE
CALENDAR
VENUES
APP
DO317 MEDIA KIT
APPDo317’s mobile app puts your events into the palms of 100K engaged users that are always connected and on the go. iPhone and Android owners are able to access Indy’s top culture and entertainment guide, event calendar, instant updates, contests, and RSVPs.Available in the App Store July 2015.
DO317 MEDIA KIT
RSVPUse our RSVP feature to get the most out of your events. Pack the room, know who’s coming, and have your guestlists delivered at your convenience.
CONTESTSGenerate excitement, increase engagement, and direct attention towards the events you choose with our giveaway feature. Thousands of active users enter and win our contests every week.
DO317 MEDIA KIT
NEIGHBORHOODSTrying to find events happening all over the city can be an overwhelming process at times. Sometimes you don’t feel like venturing far from home. Our new Neighborhood Lenses allows users to look into each of Indy’s top neighborhoods and discover local happenings in their neck of the woods.
NEW FOR 2015
DO317 MEDIA KIT
CURATED CONTENTWe are always pushing the envelope to deliver interesting, relevant content to our users. Our curated content accounts for 30% of our annual traffic. Our custom content directs eyes toward what matters most: your brand, your events, and everything else needed to do Indy right.
Watch the Mayweather vs. Pacquiao Fight
Summer Festival Guide
Farmers Markets
Cinco De Mayo
St. Patrick’s Day New Years Eve
Free Events
DO317 MEDIA KIT
POWERED CALENDARWe’ll design your powered calendar to look just like your website. With the same design as your site your customer will enjoy a seamless browsing experience. Browsing events and discovering music means more page views and increased ad inventory. Using Google Adwords, its easy to host and change your ad units at any time. Our registration feature allows you to regain your user information via an opt-in process any time someone joins your site via the login page, enters to win tickets, adds an event to their calendar, or RSVP’s for an event through the calendar on your site.
Seamless Design Customization
Endless Discovery | Ad Inventory
Retain User Information
Easy To Use
DO317 MEDIA KIT
ALL-STARSDo317 All-Stars make things happen. They are tastemakers with their fingers on the pulse of everything in Indianapolis. Our exclusive All-Star events establish a valuable network of influencers while providing a vehicle to connect them with the brands, products, and venues worth knowing.
DO317 MEDIA KIT
CONTACT US
Do317 Media317-602-6641 1043 Virginia Ave, Suite 211Indianapolis, IN 46203
Josh Baker Owner/Business [email protected] | Ext. 105
Jason RicciardiGeneral [email protected] | Ext. 102
Cavan McGinsieDirector of [email protected]
Daniel Hoffman Sales & Client Relations [email protected] | Ext. 104
To submit events or press consideration please add [email protected] to your distribution lists.
DO317 MEDIA KIT
DO317 MEDIA KIT
FEATUREDVENUESOur Monthly Venue Package produces the highest visibility and ticket sales for your venue and it’s events. Each package combines extensive venue promotion via digital, email, and social media while allowing you to select which monthly events are priority.
Featured Venue Clients Include: The Vogue, Old National Centre, Klipsch Music Center, The Lawn at White River State Park, Indiana Repertory Theatre, Victory Field, Bartini’s, The HI-FI, and many more.
DO317 MEDIA KIT
FEATUREDEVENTSOur Featured Event Packages provide serious marketing muscle for your big events. Each package combines a full mix of digital, social, contesting, and email for the duration of your campaign.
Featured Event Clients Include: Lollapalooza, Dig In, Indy Eleven, Gen Con, Indianapolis Indians, Brewers Guild of Indiana, Sun King Brewery, and many more.
DO317 MEDIA KIT
BRANDSDo317 builds and introduces brands to the Indianapolis market. We’re much more than digital, employing a unique mix of experiential events, tastemaker sampling, on-site activations, online impressions, targeted emails, and social contesting. Our brand team has activated successful campaigns for Southwest Airlines, Pabst Blue Ribbon, Esurance, Goose Island, Volkswagen, Dell Computers, Red Bull, and many more.
DO317 MEDIA KIT
SUMMER FESTIVAL GUIDEThe Summer Festival Guide features all of Indiana’s biggest summer festivals and fairs. Over the summer months, this page is consistently one of our most visited pages by our users. This is a unique opportunity to align your brand with a young audience looking to head outdoors for summer fun.
DO317 MEDIA KIT
GRAND OPENINGThere’s no more pivotal time to pull out all the stops than when you’re launching your business. Do317 is the only launch partner that can drive attendance, curate preview nights/soft openings, mass media, and a ton of social media excitement surrounding your new establishment. Previous clients have included Bakersfield Tacos Tequila & Whiskey, Union 50, and Sun King Fishers Tap Room.
Social Media & Hashtag Promotion During Grand Opening
All Star Preview Nights & Soft Openings
Email Marketing
Digital Advertising
Event Creation & Mangement
RSVP / Email List Building
Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass
Sentiment
Timeframe: 3/8 - 3/9 - 10:00pm EST
Saturday, March 9, 13
Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass
Sentiment
Timeframe: 3/8 - 3/9 - 10:00pm EST
Saturday, March 9, 13
Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass
Sentiment
Timeframe: 3/8 - 3/9 - 10:00pm EST
Saturday, March 9, 13
Bakersfield Mass Ave#BakersÞeldIndy OR @bakersÞeldmass
Sentiment
Timeframe: 3/8 - 3/9 - 10:00pm EST
Saturday, March 9, 13
DO317 MEDIA KIT
EMAIL BLASTDEDICATEDDirectly reach our entire audience, over 50,000 subscribers, with your message. Dedicated emails include custom graphic, call to action, and information on our event, venue, or brand. We only send 12 of these per year in order to provide the most engagement.
TARGETEDOur technology gives us the benefit of knowing our audiences wants and needs. Our targeted emails provide the ability to reach users who have similar interests to your event. For instance, you might send a targeted email blast to users who’ve recently entered to win tickets to beer festivals, about your tapping party. The same goes for those into the dance/nightclub scene, comedy shows, concerts, run/walk events, and more. Targeted emails are sold on a CPM basis.
DO317 MEDIA KIT
AD SPECS
AD SIZES & DIMENSIONS
*MEASURED IN PIXELS. SAVE FILES AS JPEG OR PNG UP TO 50KB IN SIZE.
EMAIL BANNER - 380X115DEDICATED EMAIL - 600X400 FEATURED EVENT - 1/4 = 580X640 1/2 = 1266X640 FULL = 1266X1340
DISPLAY AD - 600X500 LEADERBOARD - 960X60CALENDAR AD - 1728X500
AD SIZES AVAILABLE ARE:
EMAIL BANNER380x115
DEDICATED EMAIL
600x400
DISPLAY AD600x500
LEADERBOARD960x60
CALENDAR AD1728x500
FEATURED EVENT1/4 = 580x640
1/2 = 1266X640 FULL = 1266X1340
DO317 MEDIA KIT
Top Related