Why Chinese Students?Shifting US Classrooms - 235,000 enrolled in US colleges (+26%)1 Hungry for intervention - Poor existing services and monopolies Huge market - 78 Million Secondary Students2
1: US News!!| 2: Wikipedia 5
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Who did we talk to?Nearly 60 Interviews Students in China Chinese Undergrad and Graduate students in the US Non-Chinese Students International Student Affairs Department Professors
The First
72hrsCollege Experience
What does it look like?
Basic needs are met
CSA, Chaperones, Immersion
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In the College ClassroomUncovered: American classroom paradigm is a struggle Lectures are often hard to follow Little voluntary participation Obvious separation from student body
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Chinese students feel disconnected when they lose track of a conversation due to an idiom or turn of phrase
So we wanted to go for broke and swing for the fences. It wouldn’t be a piece of cake, and we didn’t want to put lipstick on a pig so we huddled up and decided not to beat a dead horse with basic vocab and took a stab at creating something kick-ass.
Our GoalHelp Chinese students feel more connected to their American peers by improving their knowledge of American idioms by leveraging their cultural desire to achieve.
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Meet Feng Jin Interior Design Freshman at CCA Bright, demure, driven, stressed Feng moved from Chengdu in July and has seen her English skills improve quickly, but still doesn’t feel that confident starting casual conversations. She mostly understands the mechanics of the language, but hasn’t had enough exposure to the indirect phrasing and complex metaphors her American peers use on a regular basis. She wishes she didn’t have to feel so lost all the time.
Wall Posters People are willing to fill in the blanks
Flashcards People like the surprise and competition
Multi-Choice Want more context, see it used in a sentence
Digital App People still want to compete with friends
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Not just a Chinese problemApplicable for any non-native speakers
And even for native speakers
“Dime a dozen”
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Business CaseFreemium Approach: Ads and unlimited solo random terms play Upgrade to remove ads and earn 3 themes Themes store to add category specific idioms
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Business CaseFreemium Approach: Ads and unlimited solo random terms play Upgrade to remove ads and earn 3 themes Themes store to add category specific idioms
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Business CaseFreemium Approach: Ads and unlimited solo random terms play Upgrade to remove ads and earn 3 themes Themes store to add category specific idioms
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