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2. Webinar GoalsToday I want to help you get started with a realplan, real content and a real totally achievableway to rock your email marketing in 2013.Lets do this (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 3. Caution: Can-SpamWhenever you send an email messagepromoting a product or service you will needto comply with the Can-Spam Act.To comply, your email message should have: An opt-out notice & mechanism Your physical office address Clearly note that you areadvertising/soliciting (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 4. Sample Opt-Out TextTo be placed at the bottom of yourmarketing emails:Please note: If you do not wish to receivefurther emails from us, please reply to thismessage with the word REMOVE in theemail subject or body, and you will beremoved from our mailing list.(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 5. ContactListTHE MOST VITAL PART GETTING YOUR CONTACTSTOGETHER.Management (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 6. Contact ListManagementHeres the bad news. This partmay be painful.Getting your list together can betedious, but totally worth it. Gothrough your email contacts, oldholiday card lists, excelspreadsheets and social media.(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 7. Grouping ContactsCreate small and targeted lists. Past Clients Renters Homeowners Neighbors Farms(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 8. Storage of ContactsOnce you begin gathering your information, whereto store your contacts becomes important. An Excel or Google Docs spreadsheet Within your email programTip: Keep the version in your email up-to-dateand download it as a spreadsheet every so often. (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 9. THE BEST PLACES FORContentCONTENT AND WHERE TO GET INSPIRED WHENIdeasWRITING YOUR OWN(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 10. Write It!Write it? Yes or photograph it. Better yet video it! This is your marketing plan.Write about: Local market stats, events, area information New store or restaurant openings Ask a resident Why this town? An experience (how you helped, what you learned) How you work (steps involved in listings, FTBHs) Share area photos, history, architecture Homeowner tips, garden advice, whatever you are into Real estate terms and tips(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 11. Get InspiredThe best thing you can do to get inspired? READ.Newspapers, area blogs, local newsletters andmagazines all great places to find inspiration!Try places like HouseLogic and your own resourcelibrary on your website too.You will find ideas I promise. (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 12. HouseLogicNAR has a great content resource for Realtorslocated at: members.houselogic.com (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 13. members.houselogic.com(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 14. Your WebsiteYouve got great content sitting on your website! (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 15. www.cbhearthside.com/YourName(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 16. PlanMONTH-BY-MONTHPLANS YOU CAN USECreation (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 17. Plan CreationJanuary Hello and HNY video Beating the winter blues Selling your home in winter Brrrrr Buying in Winter Keeping the heat in Winter remodeling projects For your locals: Market update Local news Area events Mortgage term (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 18. Plan CreationFebruary Happy Valentines Day video Presidential history Whats on your honey do list for Spring Renting vs. Owning Energy (and $) saving tips How to price your homeFor your locals:Market updateLocal newsArea events Title term(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 19. Plan CreationMarch Spring forward announcement Getting your garden started Spring cleaning get the cobwebs out Spring market tips for sellers video Benefits of buyer agency Who pays for what? For your locals:Market update Local news Area eventsAppraisal term(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 20. Plan CreationApril Questions to ask before hiring a contractor video Tips for a successful Open House The listing process Rainy day boredom beaters Understanding a home inspection report The showing appointment For your locals: Market updateLocal newsArea events Mortgage term (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 21. Plan CreationMay Gardening tips and tricks Happy Mothers Day video Multi-generational living Consider downsizing Is it time for a price adjustment? What to offerFor your locals: Market update Local news Area events Appraisal term(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 22. Plan CreationJune Outdoor living Patio and deck remodels The grass is always greener Understanding the PA agreement of sale The loan process video Evaluating an offer For your locals: Market updateLocal newsArea events Mortgage term (c) Stefanie Hahn | www.StefanieHahn.com | January 2013 23. SchedulinLETS SET A SCHEDULE YOU CAN LIVE WITHg Samples(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 24. Remember Why 72% reportchecking their email6 or more times aday and a 20 30%response ratecompared to 1- 2%on postal mail photo screenshots taken directly from:http://blogsconstantcontact.files.wordpress.com/2011/12/emailmarketing.png(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 25. Determine How OftenJanuary Hello and HNY video Look at your list. Who do you Beating the winter bluesreally need to stay on top of Selling your home in winter and who do you just need to Brrrrr Buying in Winter keep in touch with? Keeping the heat in Winter remodeling projectsAggressive 2 to 3 emails/mIntermediate 1 to 2/m For your locals: Keep In Touch 1/m Market update Local news For those you are emailing Area eventsmore often try to mix it up Mortgage terma bit, use photo and video.(c) Stefanie Hahn | www.StefanieHahn.com | January 2013 26. Determine How OftenJanuary Hello and HNY video
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