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Page 1: Distribution & exhibition

Distribution & Exhibition

Dark Knight Case Study

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Film Promotion

• Official teaser trailers and posters• Billboards and release posters• Official & fan made social networking sites• Fan sites• Official sites• Merchandising• Official tie-ins• Games• [sequels]

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Flash Game

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Task

1. List at least 3 different film promotion/marketing activities

2. Design and annotate one


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