DISTRACTIVE DRIVING
Driving Culture Change
“A century ago, Model T’s brought motoring to an emerging middle class.
A half century ago, teenagers cuddled in convertibles at drive-in movies.
A new generation of drivers see cars as an extension of their plugged-in lives, with iPods,
DVD players and other gadgets.” USA
Today, 2-17-2009
WHAT IS DISTRACTIVE DRIVING?• Any activity that could divert a
person’s attention away from the primary task of driving.
• ALL distractions endanger driver, passenger, and bystander safety
Distracted Driving• Driver distractions leading factor in fatal and
serious injury crashes
• In 2008, 28% of all crashes attributable to cell phones– 1.6 million crashes– 645,000 injuries
• Cell phone users 4x more likely to crash
Distracted Driving• In 2009, 5,474 people killed • 16% of fatal crashes• Text messaging – crash RISK 23x
worse• Sending/Receiving drivers eyes (4.6
seconds)• Compared to a BAC 0.08
EXAMPLES OF DISTRACTIVE DRIVING
• Texting• Using
cell/smartphone• Eating/drinking• Talking to
passengers
• Grooming• Reading (maps)• Using navigation
system• Watching a video• Adjusting radio, CD
player, or MP3 player
DO DISTRACTIONS AFFECT DRIVING PERFORMANCE???
YES!!!! Complicate visual or mental tasks Trying to handle TOO MUCH
info……….
Divided attention while driving
TXTING N DRIVING• 2010 – 2 trillion (6 billion/day) sent or
received• Eyes off road average of 5 seconds• 23x more likely to be in a crash• AT&T alone 854 BILLION texts sent
ILLINOIS STATE LAWS• Ban on all cell phone use for bus
drivers• Ban on all cell phone use for novice
drivers• Ban on texting for all drivers• Bans the use of cell phones in all
school zones and construction zones Illinois defines novice drivers as all drivers under the age of
19
TEXTING BANS
HAND-HELD CELLPHONE BANS
BANS OF YOUNG DRIVERS AND ALL CELLPHONES
TXTING TIPS…..• Be smart – • Be in control – • Be caring – • Be focused -
• Be an example – • Be proactive – • Be aware – • Be a BFF –
AT&T DRIVEMODE www.att.com/drivemode Automatically customizable reply –
“Allow List” – 911
QUIZ1. AT&T PROJECTS THAT ____ TEXT MESSAGES WILL CROSS
ITS NETWORK IN 2011? A. 422 MILLION B. 976 MILLION C. 458 BILLION D. 854 BILLION
2. THE TYPICAL TEENAGER SENDS AND RECEIVES ___ TIMES MORE TEXT MESSAGES A DAY THAN A TYPICAL ADULT.
A. 2 B. 5 C. 10 D. 20
QUIZ3. DRIVERS WHO SEND TEXT MESSAGES WHILE DRIVING ARE
____ TIMES MORE LIKELY TO BE IN A CRASH. A. 5 B. 12 C. 23 D. 45
4. TEXTING TAKES YOUR EYES OFF THE ROAD FOR AN AVERAGE OF 5 SECONDS. AT 55 MPH, THAT’S LIKE DRIVING THE LENGTH OF ________ COMPLETELY BLIND.
A. FIVE CARS B. TWO TRACTOR TRAILER TRUCKS C. THREE BASKETBALL COURTS D. A FOOTBALL FIELD
ANTI-TEXTING PSA’S
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