DISPLAY ADVERTISING SPECIFICATIONS
STANDARD DISPLAY UNITS
DISPLAY ADVERTISING SPECIFICATIONS 2
STANDARD DISPLAY
• Image dimensions: 300x250, 728x90, 160x600, 300x600, 970x250 pixels
• Format: .jpg, .gif, animated .gif, .png
• Maximum file weight: 100KB
• Maximum host-initiated animation/video: 30 seconds
• Audio: user-initiated audio only (click-to-play)
• Looping: 3 loops maximum
• Border: All creative must have a one (1) pixel border that’s a different color than the majority background color of the creative
• Click event: new window
• Click tracking: Creative must support Synacor’s click tracking. Where supported, all click events must be passed to Synacor
• Labeling requirements: All ad units must have clearly defined borders and not be confused with normal page content
• Tracking elements: We accept third-party pixels for tracking, including but not limited to metrics such as impressions, clicks, and conversions.
• Synacor reserves the right to reject any insertion, graphic, text description, or URL. All standard guidelines apply.
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