Copyright 2016 Hewlett Packard Enterprise Development LP
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Seçil SONGÜRSUSE Enterprise Linux Türkiye
17 Mayıs 2017
Business and personal benefits are driving data collection
Variety, velocity, and volume is creating data management
challenges
Ride the data wave and win with HPE and SUSE
2
Key takeawaysRealizing the promise of massively scalable, cost-effective storage
The rapidly changing data landscapeNew data types and sources
3
Human data
Machine data
Business data
10Xfaster growth than traditional business data
VolumeScale of data
VelocityAnalysis of streaming data
VarietyDifferent types of data
VeracityUncertainty of data
Human data•40,000 queries/second (Google)1
•31.25 million messages/minute (Facebook)1
•2.77 million videos/minute (Facebook)1
•300 hours of video/minute (YouTube)1
Machine data (IoT) • 20.8 billion connected things by 20202
1 Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 20152 Gartner Says 6.4 Billion Connected "Things" Will Be in Use in 2016, Up 30 Percent From 2015, November 2015
Data acquisition and lifecycle managementEvery channel and every process increases data volumes
4
79% directly from individuals
42% from other organizations
33% from 3rd
party data suppliers33% from connected devices
30% from intermediaries
Channels for data collection
The data lifecycle
AggregationCollection MonetizationAnalysis DisposalStorage
Source: Guarding and growing personal data value, Accenture, 2016
3.2
Exponential data growth is a realityCan your storage team and storage technology meet today’s needs?
51 12 Very Shareable Stats on Big Data, Bridg.com, September 2015
2 Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 2015
25%
98%100%
0%
75%
50%
25%
2000 2015Percentage of world’s information
stored in digital format1
4040
0
30
20
10
2013 2020Forecast growth of the
digital universe1
Zetta
byte
s (a
billi
on te
raby
tes)
Amount of data for every person on the planet in 20201
5.2TB
Rate of data growth for every person on the planet in 20202
1.7MB/sec
Typical backup scenarios for data and images
Archive surveillance video to meet security and compliance
Ad hoc consumer and enterprise cloud storage
6
Key use cases driving data growth (1 of 2)Driving the need for massively scalable, cost-effective storage
Backup Target Video Archive Cloud Storage
Distribution of videos, music, games, etc.
Rapid storage and retrieval of miscellaneous items
Managed archive of Emails, Texts, Tweets, etc.
7
Key use cases driving data growth (2 of 2)Driving the need for massively scalable, cost-effective storage
Content Distribution Content Repository Media Archive
Check in. Call a cab when you land. Location-based weather
forecasts.
Predict spread of flu based on geography and demographics and warn high-risk patients.
Appointment alerts, directions,and traffic. Sends messages if
you’re running late.
8
Predictive apps are driving the collection of personal dataAnticipating your information needs
Travel Healthcare Business
77%
53%
52%
52%
50%
47%
41%
Personal data is unlocking key business benefitsDelivering multiple benefits to businesses and consumers
9
Ability to deliver better customer experiences/personalized services
Enhanced customer loyalty
Ability to uncover opportunities in new markets
Advertising that is more targeted to individuals’ interests
Better/more innovative products
Ability to offer commercially viable discounts and sale schemes
Increased profitable revenue
Source: Guarding and growing personal data value, Accenture, 2016
Personal data enables businesses to deliver a
personalized experience
New products can be developed and tailored to meet
specific customer needs
Use data insights to enter new markets based on customer
spending patterns and profiles
10
Businesses are innovating with personal dataLeveraging data to achieve integrated benefits
Customers Products Markets
Source: Guarding and growing personal data value, Accenture, 2016
Market Cap: $362.1 billionAssets: $49.4 billion (2015)
Market Cap: $13.6 billionAssets: $6.4 billion (2015)
Market Cap: $16.2 billionAssets: $40.8 billion (2015)
11
Businesses are using data to create new marketsData-driven companies out-value asset-based service companies
Facebook Twitter United Airlines
Source: http://www.nasdaq.com 31 August 2016
Creating and sharing ideas and information instantly without
barriers.
The world's largest airline based on number of destinations served.
Giving people the power to share and make the world more
open and connected.
Data is driving innovation and causing massive disruptionData is becoming more valuable than traditional product and services
60%Increase in operating margins for retailers who leverage the full power of data
$65 millionIncrease in net income for Fortune 1000 companies who increase data accessibility by just 10%
$300 billionSavings for healthcare providers who integrate all available data
121 Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 2015
The potential of all available data still has to be realizedIt needs to be collected, stored, and processed
13Big Data: 20 Mind-Boggling Facts Everyone Must Read, Forbes, September 2015
Amount of all data that is ever analysed and used
< 0.5%
Data is driving innovation and causing massive disruptionWhere do you fit in?
64%of companies believe that big data is changing traditional business boundaries
53%expect to face increased competition from start-ups enabled by data
24%of companies report disruption from new competitors moving into their industry
14Source: Big & Fast Data:The Rise of Insight-Driven Business, Capgemini, March 2015
More data needs better storageLegacy platforms don’t meet the needs of today’s data
High costs Escalating complexity Technology limitations
Flat/declining budgets
Management costs
Missed opportunities
Database landscape
Data growth
Reduced performance
Aging infrastructure
Scalability
Availability
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Improved agility
Increased flexibility
Reduced complexity
Optimized CapEx/OpEx
The promise of software-designed storageInnovation aligned to budget and workload
16
• Accelerated time-to-value• Simplified management across locations/classes of storage
• Choice of hardware platforms and hypervisors• Simple scalability aligned to growth
• Decouple hardware and software• Leverage the right innovation for the workload
• Reduce upfront acquisition and ongoing support costs• Industry-standard hardware platforms
Source: Guarding and growing personal data value, Accenture, 2016
The migration to software-defined storage (SDS)By 20121, enterprise SDS spend will pass traditional enterprise storage
17The Epic Migration to Software Defined Storage, IT Brand Pulse, 2015
Forecast enterprise storage spend
“By 2019, more than 30% of the storage capacity in enterprise data centers will be deployed with software-defined storage (SDS) architectures based on x86 hardware systems, which is an increase from today's less than 5%.”
- Critical Capabilities for Object Storage, Gartner, March 2016
Traditional Enterprise Storage
Enterprise SDS
HyperscaleSDS
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 202 3 2014 2015 2026 2027
“The storage industry faces disruption as organizations transition away from traditional SAN / NAS to software-defined storage strategies. …The challenge many organizations face is how to leverage an open source based software-defined storage approach while ensuring enterprise level service, performance and reliability requirements.”- IDC, June 2016
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New challenges require new solutionsThe need for software-defined storage
SUSE Enterprise Storage on HPE Apollo and ProLiant ServersReduce storage costs and build for the future
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Massively scalable, resilient, and highly-available storage
Intelligent, self-managing, software-defined storage management
Cost-efficient storage that seamlessly adapts to changing demands
Mon
itors
Clu
ster
Net
wor
k
RADOS (Common Object Store)
Object Storage Daemons (OSDs) run on Servers with lots of hard disks/SSDs;more servers and storage space can be added as needs change.
Monitors the state/status for all components.
Ceph: SDS designed for scalability and resiliencyBimodal support for both traditional and next generation data centers
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• Unlimited scalability
• Self-repairing
• Cached tiers for performance
• Thin provisioning for optimized utilization
• Copy-on-write clones for application rollback
• Erasure coding for space-efficient resilience
Block Devices Object Storage File Interface
RBD
iS
CSI
S3
SWIF
T
Cep
hFS
Client Servers (Windows, Linux, UNIX) Applications File Share
Storage Server
Storage Server
Storage Server
Storage Server
Storage Server
Storage Server
OSD OSD OSD OSD OSD OSD
…
Server
Server
Server
MO
NM
ON
MO
N
…
SUSE Enterprise Storage powered by Ceph
–A highly scalable and resilient software-based storage solution
–Enables organizations of any size to build cost-efficient, highly scalable storage
–Utilizes off-the-shelf servers and disk drives
–Self-managing and delivers storage functionality comparable to mid / high-end storage products at a fraction of the cost
21
Read the Press Release
Read thePress Release
HPE SUSE Technical Webinar | HPE Restricted – For Internal Audiences and Channel Partners Only
Cloud Enabler of the YearSOFTWARE PRODUCT OF THE YEAR
WINNER
Choice of tested reference architecturesAccelerate time-to-value with proven block and object storage solutions
Standardized 2U, smallest footprint
Ideal use casesCloud Storage - Content Distribution - Content Repository
Maximum density 4U, most cost-effective
Ideal use casesBackup Target - Video Archive - Media Archive
22Reference Architecture for SUSE Enterprise Storage on HPE Apollo 4200/4500 System Servers
Unlimited scalability with no single point of failure
Reduced cost with an open, industry-standard platform
Rapidly respond to emerging business demands
23
Enable your data-driven enterprise with HPE and SUSERealize the promise of single, unified, software-defined storage cluster
Orchard Park Police Department, New YorkVideo archive for body cameras with optimum flexibility and scalability
25
400-500 IOPSwith no network degradation to support 20TB for body cameras, 20TB for surveillance cameras, and 10TB for operational data
Scalability to meet increasing video data archiving demands between 30 days and permanently for legal purposes
Performance to support archiving of body cameras, critical surveillance tools, in addition to daily operational data
Why HPE and SUSE for software-defined storage?The right platform for your storage requirements
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Cost-effective:Industry-standard x86
servers
Simple scalability: Just add more x86 nodes
Sustainable performance: Add compute and storage
as you grow
Rapid retrieval: Always online and available
Secure and cost-effective: Better security and cost-control than public cloud with anywhere
cloud accessibility
Built-in data durability: Software protection in the event
of a hardware failure
An analyst’s opinion
“Customers considering a software-defined storage approach can leverage SUSE's innovation and active advancement of Ceph in the open source community combined with HPE's proven hardware platform, service and support expertise to confidently deploy an SDS based on the widely accepted Ceph software.”- IDC, June 2016
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Get started today: Learn more about managing your data Identify and prioritize opportunities for optimizing business value
Schedule a storage workshop⎼ Identify your use cases⎼ Review the Reference Architectures⎼ Calculate the business value of managing your rapidly changing data
landscape⎼ Build an executive-level roadmapContact your local HPE contact to schedule a workshop
Learn more about SUSE Enterprise Storage for HPE Apollo and ProLiant Systems: http://www.hpe.com/partners/suse
28Confidential
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