Digitally FitHow Sport Brands Champion Innovation
WE HELP BRANDS KEEP PACE WITH CONSUMERS
Driven by technology, consumer behaviour is
changing fast
SPORT MATTERS
…it is proven to increase health and well-being, enrich
citizens’ lives and promote social mobility through
broadened experiences and networks
Geek - Triathlete
Breakout
Incremental
Customer focused
Business focused
Professionally
Personally
Agency Ego
HELP USERS MAKE SENSE OF THE DATA
(MOTIVATION)
COMPETITION(SELF AND EXTERNAL)
SOCIAL FEATURES(VALIDATION)
HARDWARE AGNOSTIC
ZWIFT— Compete with others
OBSESS ABOUT CUSTOMER INSIGHT
MEANINGFUL, BEAUTIFUL DESIGN
BUILD A SERVICE NOT A PRODUCT