Welcome to
2009 CEIR ReportCenter for Exhibition Industry ResearchPower of Exhibitions in 21st CenturyIdentify, Discover and Embrace Change from the Point of View of Young Professionals
2009 CEIR ReportCenter for Exhibition Industry Research Highlights Two Main Young Professionals Generation X: 28 to 39 years old Millennials: 27 and younger
2009 CEIR ReportCenter for Exhibition Industry Research Young professionals embrace technology They want to connect, learn and network at events Interactive displays versus static were preferred Technology, education and networking events are very important
2009 CEIR ReportCenter for Exhibition Industry Research While larger exhibitors had more visibility Smaller 10 x 10 displays contributed negatively on the attendees perception of the brand However, when a smaller display incorporated interactive features they fared as well as the larger exhibitor
Digital MarketingEngage Them With Technology That Attracts Their Attention: Interactive Kiosks / Monitors Digital Technology / Marketing Social Networking Events on Show Floor
Digital Trade Show Marketing
Thought PatternsList what works for your tradeshow experience offlineLook for opportunities with I wishSeek attendee engagementCreate relationshipsWould digital technology make a difference?
10 Ideas in 20 minutesPre-EventDuring Your EventPost-Event
#10. Pre-EventGet socialFish where the fish (communities) areEncourage sharing in advance (Plancast.com)Encourage dialog with #hashtags (#ungeeked)Create groups and communities to support pre-event networkingInvite content suggestions prior to eventEmail, the unsung hero
#9. Email StrategyTell a storyCreate differentiating content linksCreate an opportunity to engageShow the audience what they can do next
Stay social: display hashtag tweets or information streams on-screenhttp://visibletweets.com/#query=%23ungeeked&animation=2 Live tweet from eventTweetUphttp://twtvite.com/http://mashable.com/2009/02/25/tweetup/Facebook also works#8.
#7. Conference Social NetworksCrowdvinePathableGrow your own!WordPressGoogle SitesLinkedIn
#6. Interactive Wall
http://www.youtube.com/watch?v=B5mwzhUCqkA
#5. Surf the Earthhttp://www.youtube.com/watch?v=lKUDU9lE--E
#4. Reactive TouchscreensBig screenInformationAudience participation
Microsoft Surface
http://www.youtube.com/watch?v=rkSgRGHU9YI
#3. Augmented RealitySymbol RecognitionMobileLayarGoogle Goggles
GE Ecomagination SmartGrid
http://ge.ecomagination.com/smartgrid/#/augmented_reality
#2. SMS MessagingSMS is personalSMS is VERY personalGet permission in advanceProvide intrigueOffer meaningful value incentivesGrowing channel
#1.75 Live Video BloggingInterviewsWhats happening nowValuable, interesting, cool exhibit reviews
#1.5 Post-EventAsk for feedback (survey, forum)Promote the next eventCreate and share event summariesBlogVideoShare contentArchive and promote the backchannelExtend the experience give it away free!
#1. BoothTagBoothTag is a mobile game for tradeshowsDrive traffic to exhibitor booths through a mobile gameCreate personal engagement and connections between exhibitors and attendees through mobile technologyGenerate value for attendees, exhibitors and tradeshow producers with data reporting, contact information and analytics
A Case Study
BoothTag
The ProblemPoor traffic
Poor attendee circulation
Low-value contact at tradeshow
Drive traffic to exhibitor booths
Create personal engagement & connections between exhibitors and attendees
Generate value for: attendeesexhibitorstradeshow producer
Performance Goals
The SolutionGame (scavenger hunt)Shift focus of control to attendeesMotivating prizeBonus pointsMy ConnectionsMy Barcode
The Solution, contdBusiness ToolsData reportingAttendee & Exhibitor ManagementAnalytics
The Solution, contdMobile PlatformMobile webBarcode scanningMicrosoft Tag Technology
Exhibitors receive customMicrosoft Tag barcodes todisplay at their booths
Players receive a personalizedbarcode within their BoothTag profile
All barcodes contain contact information
Players scan barcodes with the Microsoft Tag Reader to share contact information with other players or exhibitorsHow BoothTag Works
BenefitsAccess virtual rolodex anytime after the event
Exhibitors access contact information of players that scanned their booth barcodeBenefits, contd
Educating attendee and exhibitor on value of participation Once engaged, theyre engaged
Beta usabilityLessons Learned
Results2,600 total scans in 2 days
120 users
90% player participation
1,711 registered player to player / player to booth connections
Results Day 1 Connections
Results Day 2 Connections
Results
Buzz@BoothTag @BillFinn I came. I saw. I signed-up. Love the concept. Lookin for #BoothTag connections. http:/m.boothtag.com-@TPL_JR
I absolutely have some #hr #recruiting ideas for how to use @boothtag-@ImSoSarah
Buzz contdIm excited about http://boothtag.com Ill find a way to use this at my next tradeshow or conference @billfinn-@raffelThinking @boothtag will be a great addition to #heweb10 this year-@mhostadSuper cool idea for anyone exhibiting at a tradeshow, http://boothtag.com/ -@JessDennis
Results LeaderboardLynnJenni 2,315DataSensei 2,125GThomasC 2,115Katie Felten 2,095Vivrantnik 1,980Jonkurozawa 1,640Gabe 820Katie Barrie 775Billfinn 705Michael4768 - 700
Results Top BoothsFinn Digital
Exhibit Systems
Stamm Technologies
Milwaukee Wave
Marquette University
For a personal demonstration or for more information, contact:
Bill FinnEmail: [email protected]: (414) 383 5080 ext. 300
Thank You!
*********Reference Obama strategy
******************Video link: http://www.youtube.com/watch?v=S6sIGd1zU8c*********Image shows the two separate applications.**This is the number of connection scans (booth, user and bonus items) that were made on Day 1 of the BizTech Expo.*This is the number of connection scans (booth, user and bonus items) that were made on Day 2 of the BizTech Expo.*Comparison of types of scans: booth, user and bonus***Leaderboard at the end of the BizTech Expo****