Digital Textbooks:CSU Affordability Strategy for Student Success
California State University
Board of Trustees Meeting
March 20, 2012
Gerry Hanley, Senior Director of Academic Technology Services
About Digital Textbooks in the CSU
Digital textbooks cost 45%-55% less than new print textbook prices
33% of CSU students prefer digital textbooks
1% of all titles sold in CSU bookstores are digital textbooks
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There is an unmet demand in the marketplace
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CSU Provides System Access to No- and Low-Cost Textbook Alternatives
Open Textbooks: Over 2,000 FREE online textbooks are available through the AL$ website
CSU Library eBooks: CSU systemwide electronic library collections provide students FREE access to eBooks
Faculty-Authored Materials: Published and distributed in a variety of ways
Lower Cost Publisher eTextbooks: Digital rentals in the CSU
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Digital Rentals: Design Principles
Choice
Price
Convenience
Accessibility
Lessons learned from CSU research
…..Are Key Success Factors
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Digital Rentals: Business Proposition
Vendors provide more content at a good price
CSU will actively support increases in adoptions and acquisitions
Digital Textbook Publishers and Distributors
Additional lower-cost materials
Different business models
Target:
Significant increases in volume will provide opportunities for:
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Digital Rentals: Here’s the Deal
Price: 60% off new print textbook prices
Publishers choose the titles they will offer
Marketing: CSU and vendors will collaborate on raising awareness, comfort, and competencies in using digital textbooks
Accessibility: Vendors will provide the CSU a roadmap for improving the accessibility of their eReaders
Agreement on 3 key areas:
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Digital Rentals: Who’s Playing?
CourseSmart: Independent bookstores
Café Scribe: Follett bookstores
NookStudy: Barnes & Noble bookstores
Cengage Learning: 27% of higher ed market
Vendors Serve all CSU Campuses
eReader usability and accessibility
Which titles at 60% discount?
Long-term growth in offerings
Resolving Issues
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Digital Rentals: What’s the Schedule?
Faculty awareness to support adoption
April 14 CSU Conference on Teaching
Webinars by vendors + faculty
HEOA memo on textbook affordability
Spring 2012: Faculty-focused activities
Student awareness of choice
CSSA program
CSU Public Affairs program
Fall 2012: Student-focused activities
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If 1/3 of CSU students
choose 1 digital rental per
semester instead of a new
$100 print textbook…..
CSU students will save about $17 Million in 2012-13
Digital Rentals: Student Savings
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Affordable Learning Solutions
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http://als.csuprojects.org
Making It Easier To Find
Alternative Content
Tools
Technologies
Policies
Marketing & deployment strategies
Thank Youhttp://als.csuprojects.org
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