DIGITAL PUBLIC RELATIONS AND MARKETING IN

NIGERIA: OUR STORY

Yinka Olaitowww.yinkaolaito.com

Pre 2007Small boys/Yahoo-yahoo

2009Facebook: Less 2million

LinkedIn: less 20.000YouTube:20.000active users

2011Facebook: 4.3million

LinkedIn: 75.000YouTube: ??

Increased awareness

Not On Net=Nothing happens

Individual passion

Integration of New and Old

Growth of mobiles and Net TVs

Misconception still thrives

Stakeholders’ role Not defined

P.O. E. M= Future

Paid =Advertising and sponsorships

Active players

Telecoms, Banks, Mobile phones

Owned=Content Created by Brands

Active Players

Gadgets, Mobile phones, FCMGs

Earned=Press statement and media partnerships

Active players

Changes and Preparation

Vimeo/Tumblr= 20 Millions

Pininterest=12 Millions with larger Women population

Changes and Preparation

Google Plus

Changes and Preparation

Influencers and celebrity endorsement Marketing

Influencers and celebrity Marketing: Cyberspace

Prospectss

Driving Business value today

Prospects

New business development Strategy

Prospects

Continued Advocacy and professionalism

Prospects

Owned Media+ Content Development Skill

Prospects

Business Need Tools

Twitter=Real time perception

Prospects

FaceBook = People and relationships

Prospects

Google+ =Passion

Prospects

LinkedIn =professionals and experts’ opinion

Your Business Story

CONVERSATION CONTINUES

Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.com Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785