DIGITAL MEDIA Content creation for interactive screen Project
Project name JURY Presentation
Slide 2
Project : Name of project Name of advertiser: List here the
names of the points of sale Type of points of sale equipped: GSA,
Pharmacy, Restaurant, Ready to wear fashion List the types of point
of sale equipped Number of sites installed: List here the number of
sites for which the content has been deployed Interactive content
format: Animation (swf), video (mpg, avi...), 3D, html or exe
Specify if contains sound or not Display technology for content
distribution : List the display technology used (LCD screen, touch
tablets, plasma, video-projection, terminology, 3D ) and their size
Length in POP advertising: DIGITAL MEDIA - Content creation JURY
Presentation
Slide 3
Scenario objectives : What is your clients communications
strategy? List project objectives: For example : sales increase,
increase in traffic, image, reputation, managing expectation times,
promotion of the brand etc Attention : 640 characters maximum
including spaces Font : Tahoma 20 point bold Project : Name of
project DIGITAL MEDIA - Content creation JURY Presentation
Slide 4
Creative constraints: List here the constraints of the project:
For example: re-use of existing messages (tv spots, web, mannequin
photos, creative technology, languages) Attention : 640 characters
maximum including spaces Font : Tahoma 20 point bold Project : Name
of project DIGITAL MEDIA - Content creation JURY Presentation
Slide 5
Editorial line of content: How are the content organised? For
example: Information, Brand advertising, Product advertising, Price
Information, Corporate Information, Entertainment, Promotion
Attention : 640 characters maximum including spaces Font : Tahoma
20 point bold Project : Name of project DIGITAL MEDIA - Content
creation JURY Presentation
Slide 6
Photo 3 Photo 1 Photo 5 Photo 2 Photo 4 5 photos maximum !
Types of content Project : Name of project DIGITAL MEDIA - Content
creation JURY Presentation
Slide 7
Send a link to Lindsay JOACHIM
([email protected])[email protected] Under no
circumstances should the company name appear on the film. Project :
Name of project DIGITAL MEDIA - Content creation JURY
Presentation