Digital Journey Maturity Model Your Guide to Digital Transformation in 2018 | digital experts
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6 Point Digital Guide
• Current state assessment • Future state ideation
• Gap analysis between current and future state • Initiative definition to create actionable plans to
fill the identified gaps
Full assessments include:
GoodAbove Average
Below Average
Poor Average
This guide is meant to serve as a basis for whatEchidna’s in-depth digital journey maturity model offers
| digital experts
[email protected] (877) 432-4436 echidna.co
Focus AreaCurrent TargetKey Traits
Business
User Experience
OperationsTechnology
Merchandising
Marketing
Business
Point 1 | Business Check
InvestmentRationalizationVision & Strategy Roadmap PlanningChannel AnalysisGovernanceResearch
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Focus Area
Current TargetKey Traits
User Experience
Business
Technology
Merchandising
Marketing
OperationsOrder ManagementFulfillment & WarehouseCatalog ManagementCustomer CareInventoryShipping
Operations
Point 2 | Operations Check
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[email protected] (877) 432-4436 echidna.co
Operations
Business
Technology
Merchandising
MarketingUser Experience
InformationArchitectureMultichannelIntegrationUser InteractivityUser ResearchVisual DesignUsability
User Experience
Point 3 | User Experience Check
| digital experts
[email protected] (877) 432-4436 echidna.co
Focus AreaKey Traits
Operations
Business
Technology
User ExperienceMarketing
Merchandising
Point 4 | Merchandising Check
CatalogCustomer SegmentationPersonalizationCross & Up SellPromotionsPricing
Merchandising
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[email protected] (877) 432-4436 echidna.co
Operations
Business
Technology
User Experience
Merchandising
Marketing
Point 5 | Marketing Check
Email & Campaign MarketingNatural Search (SEO)Paid Search (SEM)Affiliate ProgramsSocial MarketingMobile
Marketing
| digital experts
[email protected] (877) 432-4436 echidna.co
Operations
Business
Marketing User Experience
Merchandising
Technology
Point 6 | Technology Check
ApplicationIntegrationCommerce PlatformInfrastructureArchitecturePerformanceSecurity
Technology
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[email protected] (877) 432-4436 echidna.co
Strategy PlanningBusiness Framework
Operational Readiness
If nothing ever changed, there would be no butterflies
Digital Transformation
| digital experts
[email protected] (877) 432-4436 echidna.co
Focus AreaKey Traits
OperationsBusiness
Technology
User Experience
MarketingMerchandising
Results: What to ExpectPotential Areas of Focus
| digital experts
[email protected] (877) 432-4436 echidna.co
Key Outcomes of a Roadmap Exercise
• Competitive landscape
• Benchmark current KPIs and establish business plan for next 2-3 years
• Align solution with the need of the business
• Recommendation for feature sets and high-level core functionality based
on interviews and best practices
• Recommendations on logical architecture to support Commerce initiatives
• Recommendations on integration with existing technologies
• Work plan to execute roadmap
• Recommendation on sample governance model, roles and responsibilities
Phase 0 - Analysis Engagement
Our experts help you get internal alignment and define your omni-channel strategy - starting with sound Commerce foundation…..
OUR APPROACH FOR A COMMERCE ROADMAP
INDUSTRY DEFINITION
VISION & STRATEGY
FOCUS AREAS FOR FUTURE STATE
PRIORITIZATION OF REQUIREMENTS/ TASKS
TACTICAL PLAN TO IMPLEMENT
| digital experts
[email protected] (877) 432-4436 echidna.co
INDUSTRY DEFINITION
VISION & STRATEGY
FOCUS AREAS FOR FUTURE STATE
PRIORITIZATION OF REQUIREMENTS/ TASKS
TACTICAL PLAN TO IMPLEMENT
• Develop future-state vision • Develop exhaustive Omni-channel Roadmap • Prepare Roadmap Plan
• Prioritize Initiatives • Resource Plan • Organizational Dependencies
• Define and Document project goals • Establish scope and effectively set and communicate project expectations • Analyze business processes related to future state objectives • Define technology requirements based on business roadmap, integration
complexities and desired services • Review existing Commerce architecture and strategies from technology perspective
Phase 1 - Strategy Engagement
Key Outcomes of a Roadmap Exercise OUR APPROACH FOR A COMMERCE ROADMAP
| digital experts
[email protected] (877) 432-4436 echidna.co
Our experts help you get internal alignment and define your omni-channel strategy - starting with sound Commerce foundation…..elaborating into aligned mobile and store experiences.
Echidna develops a deep understanding of your business, looking holistically at everything involved with creating a successful online channel.
A successful implementation of a holistic Commerce solution requires an organization to address all of the components of the Commerce Framework.
It is not just about selecting and implementing a technology platform. To be successful, you have to address all aspects of your company’s ability to manage the online channel.
We collaborate, design, and empower you to sell more.
| digital experts
[email protected] (877) 432-4436 echidna.co
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