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Shopping2020 & digital future of retailJune 5, 2014
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
16 retail organisations 460 experts 19 research topics
© Shopping 2020 73
32%
31%
22%
10% 3% 15%
10%
33%
21%
9%
5% 3% 4%
Laptop Desktop TabletSmartphone Interactive/Internet television Glasses (e.g. Google Glasses)Smart watches Other devices
Total market: devices used in the future to make online purchases (expert forecast)
Distribution of online purchase channels (%)
Base: all experts who have given their vision on the total market and have evaluated a specific segment (n= 268)
2013 2020
FUTURE TOUCHPOINTS Laptops and desktops are believed to be replaced by tablets & phones Interactive TV will also gain market share (9%) but Smartware (watches and glasses) will remain small
70% online shopping = mobile
GFK research Shopping 2020, 2013
a future inhabited by people
https://www.flickr.com/photos/paulk/4693602730
for whom the words “offline”, “online”
and “mobile” have become irrelevant
source:http://www.slideshare.net/yiibu/the-emerging-global-web
six trends
trend 1
Hyper personalisation of all
trend 2
Real experiences balancing a data-driven world
trend 2
Real experiences balancing a data-driven world
trend 3
Hybrid shopping as default
h"p://www.youtube.com/watch?v=3CSXOWKSG98
trend 4
Non-lineair customer journeys
trend 5
Retail will be in the cloud
http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg
trend 6
The store is everywhere
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
Become an API
Focus on dataThink beyond your own storeMake open relations
Build an community
Value customer relationsBe an expertUse platforms for transactions
The digital future of retail. It is all about platforms and communities. !
Retail as media.
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