DIGITAL CHILDREN BOOK EVOLUTION AND READERS ENGAGEMENT TISP MASTERCLASS - 31 MARCH 2015
Karen Nahum Digital Director De Agostini Libri - @KarenNahum
Digital book evolution
Social
2 - SOCIAL
DeAgostini Libri DeAgostini YA Libromania Utet Scuola
FOLLOWER: 6.928
FAN: 55.539
Target: parents
Timbuktu & DeAgostini
4 - TIMBUKTU + DEAGOSTINI
1° editorial case of combined presence: • paper books + digital animated books • cross iStorie app with games • digital books for iBooks Store (sound and
animation) and Kobo (sound)
Available from 21 October see the video
Timbuktu & iStorie
5 - TIMBUKTU + iSTORIE
Timbuktu presented with a digital lab for kids:
18 October 2014, Open bookstore, Milano
Timbuktu & iStorie
iStorie’s kiosk
Timbuktu’s digital books will be available in the kiosk iStorie (ios e android). In iStorie there will be DeAgostini and WhiteStar’s ebook. First titles avaibles: • Timbuktu’s serie • Il Re delle meraviglie • Animali a metà • Le favole di Esopo
6 - TIMBUKTU + iSTORIE
WhiteStar & iStorie
How does it work…
From paper to ebook:
Badge: ebook included
Unlock with augmented reality
7 - WHITESTAR + iSTORIE
iStorie – How do we proceeded
8 - HOW DO WE PROCEEDED
Define a platform:
Define the project:
Requirements, wireframe & flows
Costant check with the vendor
App in the stores:
In the meanwhile: ebooks realization
Graphical design:
Collection of materials from the editorial staff:
• Storyboard design • Interface design • Graphical adjustment and design • Realization in KBM
Embed in the kiosk
Digital book evolution
9 - DIGITAL BOOK EVOLUTION
Digital and Paper books
paper books
sign in website
interactive digital book
Math & Tap
From a school book to digital educational entertainment
11 – MATH + TAP
A system of three apps together with the books to reinforce math, logic and language
At the end of contest (spring 2014) 4 interesting project and stories were identified to become interactive digital books: • Milano ad altezza di bambino • L’amore è un ravanello • Se fosse • Il vanto del vento
Contest Create the book of the future
12 - CONTEST
13 - CONTEST
• city discovery: Milano in 10 steps • games and interactions • a kid as main character and
guide
Milano ad altezza di bambino
see the video
Contest Create the book of the future
Among Apple best childrens books for 2014
Milano ad altezza di bambino
14 – MILANO AD ALTEZZA DI BAMBINO
Milano ad altezza di bambino presented with a digital lab for kids:
14 March 2015, Milano
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