Preface
jpellgen@Flickr
VS
«We recommend teams, looking to deliver high value, focus on delivering navigation and content graphics. Resist the temptation for ornamental graphics.” ‐ Jareed Spool
U s a b i l i t y r e m o v e
f r i c t i o n w h i l e g r e a t d e s i g n
c r e a t e t r a c t i o n
alexsaberi@Flickr
“When the technology exceeds the basic needs of most of its customers, there is a major change in customer behavior. Emotional reaction, pride of ownership, and pleasurability all can become major selling points.” ‐ D o n N o r m a n
aiga.com
“It doesn’t matter how amazing the steak is, if it’s served on a cold plate it’s crap. If it’s served with a dull knife it’s crap. If the gravy isn’t piping hot, it’s crap. If you’re eating it on an uncomfortable chair, it’s crap. If it’s served by an ugly waiter who just came in from a smoke break, it’s crap. Because I care about the steak, I have to care about everything around it. “ –
G o r d o n R a m s e y
Atle Andersen http://www.newreach.no/ E: [email protected] LI: http://no.linkedin.com/in/atleandersen
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