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"The  greatest  change  in  corporate  culture,  and  the  way  business  is  being  conducted,  may  be  the  accelera9ng  growth  of  rela9onships  based  not  on  ownership,  but  on  partnership"  

  Peter  Drucker,  1996

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BACKGROUND  AND  INTERESTS

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WHAT  ARE  THE  INGREDIENTS  OF  MUTUAL  BENEFICIAL  PARTNERSHIPS  BETWEEN  CORPORATES  AND  INCUBATORS?  

Orienta>on  interviews:

•  Pim  de  Bokx  –  DIA

•  Ruben  Nieuwenhuis  –  StartupDelta

•  Ruud  Hendriks  –  SBC/Innoleaps

Semi-­‐structured  interviews:

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IMPORTANT:  SCOPE  OF  THIS  RESEARCH

•  Rela9onship  corporates  –  startups  is  well  known    

•  Rela9onship  incubators  –  startups  also  

•  Rela9onship  corporates  –  incubators  is  underexposed  yet

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THE  EIGHT  INGREDIENTS  OF  MUTUAL  BENEFICIAL  PARTNERSHIPS  BETWEEN  CORPORATES  AND  INCUBATORS

CORPORATES INCUBATORS

Willingness  to  cooperate  with  start-­‐ups

Access  to  resources  (money/knowledge/

network)

Prepare  start-­‐ups  for  coopera9on  with  

corporates

Focus  on  a  theme

Understand  each  other’s  world

Dedicated  account  management

Similarity  of  goals  and  mission

Complementarity  of  knowledge

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THREE  STAGES  OF  PARTNERSHIPS  BETWEEN  CORPORATES  AND  INCUBATORS

COLLABORATIVE INNOVATION

SPONSORSHIP

CO-­‐CREATION

INTE

NSITY

 OF  

COLLAB

ORA

TION

MATURITY  OF  PARTNERSHIP

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•  Check  out  #corpinc  magazine:  corpinc.strategiemakers.nl  for  more  background  ar9cles  and  download  my  master  thesis

•  Are  you  a  corporate?  Strategiemakers  can  help  you  to  make  the  right  choices  how  to  cooperate  with  startups  and  incubators

•  Follow  me  on  Twicer:  @carlijntemp

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