Download - Develop. Selected Works 2010–2011

Develop

Design by Develop. © Copyright Develop 2009–2012. Private & Confidential.

Selected Projects 2010–2011

Published February 2012


3 Hästens6 Dentsu America10 Miracle Grow13 MadeByPi16 Rare20 Pony Europe24 Game Paused33 Major League Soccer36 Hass Avocado39 Microsoft Advertising

46 Information

Selected Projects 2010–2011Contents

2

HästensStore Experience

3

Design by Develop, in partnership with Dentsu America, LLC. © Hästens 2011.

Donec sed odio dui. Sed posuere consectetur est at lobortis.

Fusce dapibus, tellus ac cursus commodo,

tortor mauris condimentum nibh, ut

fermentum massa justo sit amet risus. Etiam

porta sem malesuada magna mollis euismod.

Integer posuere erat a ante venenatis

dapibus posuere velit aliquet. Nullam id dolor

id nibh ultricies vehicula ut id elit. Integer

posuere erat a ante venenatis dapibus

posuere velit aliquet.

Donec ullamcorper nulla non metus auctor

fringilla. Donec sed odio dui. Donec sed odio

dui. Sed posuere consectetur est at lobortis.

Nulla vitae elit libero, a pharetra augue. Etiam

porta sem malesuada magna mollis euismod.

Sed posuere consectetur est at lobortis.

References

1 Graphic language.

2 Store installation.


4


References

1 Employee insignia and printed materials.

2 In-store promotion.

3 Packaging.

4 HTML E-mail.


5


Dentsu AmericaBrand Identity

6

Design by Develop. © Copyright Dentsu Network West 2010.

DENTSU LOCKUP

NETWORK LOCKUP ROTATING KATAKANA

References

1 Brand logo lockups.

2 Rotation of katakana.


7


1

2

A

A1 B1 C1

D3B3 C3

B C D

3

FUTURE:HERE THE MOSTFUTURE OBSESSEDAGENCY NETWORKIN THE WORLD

世界で最も未来にこだわるエージェンシー・ネットワーク

CAYENNE: DÜSSELDORFMILAN

CAYENNE:

BRINGING FULL-SERVICE EXPERTISE AND LOCAL KNOWLEDGE TO GLOBAL AND REGIONAL CLIENTS IN ITALY AND GERMANY.

ドイツとイタリアで、ローカル視点を生かしたフルサービス・ソリューションを提供するエージェンシー。

DENTSU: NEW YORK CITYBRUSSELSLONDONTORONTOSANTA MONICASAO PAULOBUENOS AIRES

DENTSU:

ONE OF THE WORLD'S MOST AWARDED AGENCY BRANDS, LEADING IN SOME OF THE WORLD'S MOST IMPORTANT FUTURE MARKETS.

クリエイティブ、インタラクティブ、メディア・イノベーションで新たなる成長市場の未来をリードする、電通ブランドのエージェンシー。

DENTSU DNA: ECCENTRICALLYCLIENTCENTRIC

徹底したクライアント中心主義

DENTSU DNA: ENTREPRENEURIAL

企業家精神

DENTSU DNA: IRREFUTABLYOPTIMISTIC

常に前向きな姿勢

References

1 Hero poster for the Japan Headquarters.

A1–D3 Subsidiary company posters.


8


OOH – LARGE APPLICATIONS

HIGHEST LOGO AREA

LOWEST AREA

EYE LINE

NO LOGOS BELOW EYE LINE

NO CORNER LOGOS

NO CORNER LOGOS

0.5 INCH0.25 INCH GUTTERS5 COLUMN GRID

0.5 INC

H1 IN

CH

DENTSU NETWORK WEST32 AVE OF THE AMERICAS,NEW YORK, NY 10013

PHONE/FAX:TEL: 212-397-3333FAX: 212-397-3322

E-MAIL/WEB:[email protected]

DATE:

ADDRESS LINE 1ADDRESS LINE 2CITYSTATEZIPCOUNTRY

Dear Sir/Madam,

Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Maecenas faucibus mollis interdum. Nullam id dolor id nibh ultricies vehicula ut id elit.

Nullam quis risus eget urna mollis ornare vel eu leo. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec ullamcorper nulla non metus auctor fringilla. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Aenean lacinia bibendum nulla sed consectetur.

Vestibulum id ligula porta felis euismod semper. Nulla vitae elit libero, a pharetra augue.

Donec sed odio dui. Sed posuere consectetur est at lobortis. Donec id elit non mi porta gravida at eget metus. Vestibulum id ligula porta felis euismod semper. Nulla vitae elit libero, a pharetra augue.

Yours,

00:00:34:5600:00:18:0300:00:02:45 00:01:07:3400:00:45:01

AVERAGEHEIGHT PERSON

References

1 Motion stills.

2 Digital and print stationery guidelines.

3 Signage Guidelines.



9

Miracle GrowMobile & Online

10

Design by Develop, in partnership with Dentsu America, LLC. © Scott’s Miracle Grow 2011.

VEGETABLES

FLOWERS

WHAT DO YOUWANT TO GROW?

FRUIT

HERBS & SPICES

WHERE DO YOU WANT TO GROW THEM?

INSIDE OUTSIDE IDENTIFY IT!

References

1 Application icons.

2 iPad application.

3 iPhone application.

Miracle GrowMobile Application

11


References

1 Website.

2 Facebook page.

3 Vimeo takeover.

Miracle GrowSocial Integration

12


MadeByPiVisual Identity System

13

Design by Develop. © MadeByPi 2008.

References

1 Logo guidelines.

2 Logo lockups.

3 Sticker system.

4 Colour palette.


14


Attn: First Name Last Name

Company NameAddress Line 1Address Line 2CityPostcodeCountry

Date: 14 November 2007

Dear Sir/Madam.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis.

Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor.

Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros.

Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor.

Maecenas vitae nulla consequat libero cursus venenatis.

Yours sincerely,

Chris HemingwayAliquam erat volutpat

MadeByPiDevonshire Hall, Devonshire Avenue, Street Lane, Leeds LS8 1AW

Tel: 0113 228 2300E-Mail: [email protected]: madebypi.co.uk

References

1 Stationery.

2 Layout system.


15


RareGame Identity Concepts

16

Design by Develop. © Microsoft Games Studios 2009. © Nike 2009.

References

1–2 Retail & bespoke packaging.

3 XBOX Live promotion.

4 Logo.


17


References

1–3 Environments.

4–5 Kinect Party logos.


18


References

All. Sport series packaging.RareGame Identity Concepts

19


Pony EuropeOnline

20

Design by Develop. © Pony 2011.

dee & ricky colette launch20 dec '11

browse the collection

dee & ricky topstar loWhite/Orange/Green

topstar leatherBlue/White

comments

By: darryl82 Check out this great image from Bobbito Garcia’s phenomenal

‘Where’d You Get Those?’ book and some archive footage of Tony “Red” Bruin at his very best in a pair of PONY sneakers.

share this

#comment-wrap

#side-carousel

#post-header

#social-bar

References

1 Site elements. Pony EuropeOnline

21


misslilly's

312 bowery, new york, ny[(212) 466-1100

References

All Featured content styling.Pony EuropeOnline

22


References

All E-mail promotion.Pony EuropeOnline

23


Game PausedA Creative Celebration of the Video Game

24

Design by Develop. © Game Paused 2005-2012.

4 1 1 4

Helvetica Neue Light 8pt

Helvetica Neue Light/Bold 12pt

2mm

10mm

GP01EXPGBWHT

Brand

Item No. TCode

Series Colour

Exploded GameBoy®GP01EXPGBWHT

Nintendo®Reference

gamepaused.netCelebrate the Game01

Helvetica Neue Light 8pt

3pt Baseline Shift

Helvetica Neue Bold 14pt

4mm

12mm 10mm

4mm 4mm 4mm

Exploded Mega Drive®

New site and extended product range launching Summer 2011

GP05EXPMDBLK

All design © Copyright Game Paused 2011

Sega®Reference

gamepaused.netCelebrate the Game05

04

03

?

02

01

4 1 1 4 1 1 1 1 1 1 1 1 1 4px

8px

#0A0A0A#FF6400 #3C3C3C #3CB446 #FF0000 #FFC800 #00AAFF#FFFFFF

References

1 Logotype & symbol.

2 Garment label system.

3 Advertising system.

4 Colour palette.

Game PausedBrand Identity

25


References

1 Homepage.

2 Product page.

3 Store front.

4 Blog post.

Game PausedOnline

26


CosplaySpartan 117 £20

04

Triiple-AN Rated £22

08FREE

WORLDWIDEDELIVERY

AIRMAIL

GLOBAL DELIVERY

DELIVEREDTO YOUR DOOR

Add to Cart

MS XLL

Size:

Free Postage & Packaging.

International Shipping.Dispatched within two working days.

Payments processed with PayPal.

ExplodedMega Drive £22

GP05EXPMDBLK

Exploded Mega DriveGP05EXPMDBLK

Sega®Reference05

| Store | Blog | Info | Sizing | Shipping | Postage | Returns | Privacy Policy | Terms of Use | ©2005-2011 Game Paused. All Rights Reserved.

@gamepaused Product Releases, News and more from the world of Creative Gaming: Sign-up!

LegendCosplay

GP03COSLEGGRN

03MarioClassic

GP07CSMARGRY

07N RatedTriple A

GP06AAANRBLK

06

More from the Store

A Memory For The AGES.

It's pure genius when a single instant defines a game, a console, a generation, a whole collection of memories. That moment is etched into our collective memories, it still rings in our ears and reminds us of the golden age of gaming. We took that moment in time and packaged it up for us all to enjoy again - a memory for the AGES.

Find the perfect fit

Free Postage on all orders

We deliver worldwide

12050 2

Payment information

3 Colour Screen PrintHigh-quality 100% Cotton T-shirtGame Paused Logo Neck Label

Download Wallpapers for your Devices

References

1 Graphic styling.

2 Page system.

3–4 Store pods.

Game PausedOnline

27


Add to Cart

MS XLL

Size:

Free Postage & Packaging.

International Shipping.Dispatched within two working days.

Payments processed with PayPal.

ExplodedMega Drive £22

GP05EXPMDBLK

Find the perfect fit

Free Postage on all orders

We deliver worldwide

12050 2

Payment information

The princess is in another Castle!The page you requested doesn’t appear to be on the server.Try browsing our Products or Blog Posts to find what you were looking for.

404

The Nintendo Zelda SymphonyOrchestra

Yesterday @ 00:55

Saturday @ 19:02

Zelda. Twenty Five Whole Years. Game Paused creates a legendary tee worthy of the princess herself.

Yesterday @ 00:55

Zelda. Twenty Five Whole Years. Game Paused creates a legendary tee worthy of the princess herself.

Yesterday @ 00:55

Inside: Things to do in L.A Interview

Wow. More Four Swords.

Login

Username:

Password:

Forgot password?

Don’t have an account? Sign-up here

Log in

Classic SeriesMario £24

07

Download Wallpapers

GameBoyExploded

GPTEXPGBWHT

1

About GamePausedAbout This SiteContact Information

GamePausedA

ShippingPostage & PackagingReturns

Store and PurchasesB

ShippingPostage & PackagingReturns

CommentsC

Store and PurchasesD

InformationA

News

All

Play

Create

78 posts

20 posts

22 posts

18 posts

References

All Site elements. Game PausedOnline

28


References

1 Super Famicom design.

2 Wireframe.

3 Colour seperations.

Game PausedApparel

29


References

1 Exploded GameBoy shirt.Game PausedApparel

30


References

1 Nintendo Wii and DS prints.Game PausedPosters

31


O2-UK 12:34 PM

Shigeru Miyamoto

XBOX LIVE

shigerumiyamoto

PlayStation Network

shigsey

or just some accountsor just some accounts

Share all my detailsShare all my details

123456789123

Wii Friend Codes

shigeru12

Super Smash Bros. Wii

123456789123

Mario Kart Wii

ShareShare

Nearby devicesNearby devices

To share your Memory Card with friends chooseTo share your Memory Card with friends choose

E-Mail SMS BluetoothBluetooth

Rob’s iPhoneRob’s iPhone

Select infomation to sendSelect infomation to send

DoneDoneCancelCancel

3 codes3 codes 46kb

References

1 Icon.

2 Network view.

3 Share view.

4 Network icons.

5 Profile view.

Game PausedMemory Card Application

32


Major League SoccerCampaign Identity

33

Design by Develop, in partnership with Dentsu America, LLC. © Major League Soccer 2010.

FREDDIE LJUNGBERGSEATTLE SOUNDERS FC

MINUTE 23. A SHOT SO BEAUTIFUL,THE OPPOSING FANS CHEER.GET YOUR 90 HERE

HEADLINE - WHITEDIN SCHRIFT 1451 ENGSCHRIFT - 24px / 20px Line-Height

HIERARCHY WITH HEADLINE

PAYOFF - TEAM HIGHLIGHTDIN SCHRIFT 1451 ENGSCHRIFT - 14px / 12px Line-Height

MLS LOGO

PLAYER NAME - WHITEDIN SCHRIFT 1451 ENGSCHRIFT - 11px / 10px Line-heightTEAM NAME - TEAM HIGHLIGHTDIN SCHRIFT 1451 ENGSCHRIFT - 11px / 10px Line-height

HYPERLINK - WHITEDIN SCHRIFT 1451 ENGSCHRIFT - 14px / 12px Line-Height

IT ONLY TAKES 90 MINUTES FOR YOUR WORLD TO CHANGE.

GET YOUR 90 HERE

PAYOFF ONLY (NO HEADLINE)PAYOFF - TEAM HIGHLIGHTDIN SCHRIFT 1451 ENGSCHRIFT - 22px / 18px Line-Height

MLS LOGO

HYPERLINK - WHITEDIN SCHRIFT 1451 ENGSCHRIFT - 14px / 12px Line-Height

IT ONLY TAKES 90 MINUTES FOR YOUR WORLD TO CHANGE.

MLS URL LOGO - WHITE

LEGAL LINE - 60% BLACKHELVETICA BOLD - 7pt

PLAYER NAME HERETEAM NAME HERE

IT ONLY TAKES 90 MINUTESFOR YOUR WORLD TO CHANGE.GET YOUR 90 HERE

MINUTE 23.A SHOT SOBEAUTIFUL,THE OPPOSINGFANS CHEER.

300x250px

PLAYER NAME HERETEAM NAME HERE

IT ONLY TAKES 90 MINUTES FOR YOUR WORLD TO CHANGE.GET YOUR 90 HERE

160x600px

10px

References

1 Guidelines.

2 Type heirarchy.

Major League SoccerCampaign Identity

34


References

All Outdoor advertising.Major League SoccerCampaign Identity

35


AVOC

ADO

SKIN

PANTO

NE®

5605C

C065 M

000 Y056 K094R016 G

052 B041 #103429

AVOC

ADO

SEEDPAN

TON

E® 173C

C

000 M069 Y100 K004

R232 G109 B031

#E86D1F

AVOC

ADO

FLESHPAN

TON

E® 395C

C

008 M000 Y085 K000

R242 G235 B070

#F2EB46

References

1 Logo guidelines.

2 Logo.

3 Minimum size.

4 Primary colour palette.

Hass Avocado BoardBrand Identity

37


IDENTITY ELEMENTS

PRIVATE & CONFIDENTIAL© HASS AVOCADOS 2010. ALL RIGHTS RESERVED

HASS AVOCADOSSTYLE GUIDE 2010

This section provides guidelines for the full range of Hass Avocados Identity Elements. This includes:—Color Palette—Typography—Type Face —Type Hierarchy—Logomark—Logomark Color—Logomark Clarity



4 Hass Avocados Style GuideAt the Hass Avocado Board, we want people to see Hass Avocados as a delicious, healthy fruit that is fun, family friendly and always ready to be enjoyed, either on its own or incorporated into any recipe. At HAB, we are dedicated to providing avocados of the highest quality year round. Our communication and branding should be consistent and help us convey this message across all media channels.

WELCOME HASS AVOCADOS



7 Owning AvocadoWhen it comes to avocados, Hass Avocados owns the color combinations of Avocado Skin, Avocado Flesh and Avocado Seed. We’ve chosen this color combination as it concisely and vibrantly represents the essential components of Hass Avocados. By owning this combination we focus on leaving the impression that Hass Avocados offer everything you are looking for when you crave a perfectly ripened, delicious avocado.

Note.Always use the color reference on your application in its full value; do not use tints or software blending modes (screen, multiply, etc.) to change the tonal value.

DO:- Use spot colors when possible - Use these exact CMYK specs- Use the colors at full value

DON’T:Screen, multiply, or otherwise tint the Hass Avocado colors.

IDENTITY ELEMENTS COLOR PALETTE

SOLID BLACK

PANTONE® BLACK CC000 M013 Y049 K100

R000 G000 B000#000000

AVOCADO SEED

PANTONE® 173CC000 M069 Y100 K004

R232 G109 B031#E86D1F

AVOCADO FLESH

PANTONE® 395CC008 M000 Y085 K000

R242 G235 B070#F2EB46

AVOCADO SKIN

PANTONE® 5605CC065 M000 Y056 K094

R016 G052 B041#103429

WHITE

C000 M000 Y000 K000

R256 G256 B256#FFFFFF



20 EXECUTION EXAMPLES DIGITAL

The following references are provided as examples of how the Hass Avocados logo can be applied to a range of digital executions, such as social media, banner ads and phone apps.



16 The Hass Avocado icon can be combined in a repeating pattern that can be used to create backgrounds, wallpapers and various graphic elements. Where possible this background should be produced in full color.

Hass Avocados Background (Primary).This is the preferred background that should be utilized when full color is available.

Hass Avocados Logomark (Single Color).For single color layouts the Avocado Flesh background pattern may be utilized to provide maximum legibility and brand exposure.

Hass Avocados Background (Reversed).Use a reversed Hass Avocado Background when appropriate to help the Hass Avocados icon stand out and create a background with a more solid composition.

GRAPHIC ELEMENTS BACKGROUND

REPRODUCTION FILES22



Although supplied with this Identity System, ensure you are utilizing the most up-to-date Hass Avocados logos

from the HAB Media Bank.

References

All Brand guidelines.Hass Avocado BoardBrand Identity

38


Bring your online marketing strategy to life with our complete range of solutions for advertising online.

that is exactly right for you. Campaigns created

click-through rates and more ad conversions.Search AdvertisingSearch advertising with Bing puts your ads in front of consumers who are

increase relevance and deliver the clicks that count.

Target consumers throughout the purchase cycle with high-impact rich media formats and online banner ads: MSN Channels, Xbox Live, Windows Live Hotmail and Windows Live Messenger.

On particular applications of your communications, you may want to explicitly link the Microsoft Advertising logomark and strapline lockup to further enhance your message and connection to brand.

1

2

3

4

5

6

References

1 Logo & strapline.

2 Type hierarchy.

Microsoft AdvertisingBrand Identity System

40


References

1 Campaign hero.

2 Icon system.

3 HTML E-mail application.

Microsoft AdvertisingSocial

41


More funfor everyone. The facts: -Fully interactive entertainment hub for families-Largest social network on TV-World’s first controller-free interface-35,000 pieces of HD movie and TV content

The benefits to advertisers: -Rich gaming environment reaching all family members-Dynamic, interactive media channel which consistently gives double digit lifts in ad effectiveness studies around key brand metrics.

The game has changed.

Microsoft AdvertisingXBOX

42

References

1–2 Controller-free imagery.

3 Landscape application.


© 2010 Microsoft Corporation. All rights reserved. Microsoft is a trademark of the Microsoft group of companies.

Your digital creative thrives on creative digital.

References

1 Iconography.

2 Campaign Identity System.

Microsoft AdvertisingCannes Lions 2011

43


References

1 Signage.

2 Stationery.

3 Merchandise.

4 HTML E-mail.

Microsoft AdvertisingCannes Lions 2011

44


AdvertisingCannes Lions 2010 Creative Guidelines

February 12, 2010


The Media Behind Social Media.

For brand marketers seeking emotional connections with their audience, Microsoft Advertising is the only partner that delivers breakthrough creative innovation across screens.

High quality, mass reachInnovative creative palette and Superior results

Microsoft® Advertising creates the digital fabric that brings your campaigns to life.

For more information, visit advertising.microsoft.com/premiumsolutions

Winner, IAB Rising Stars 2011, Filmstrip and Sidekick

Follow us online: community.microsoft.advertising.com on Twitter: twitter.com/msadvertising and on Facebook: facebook.com/microsoftadvertising


We don’t just see screens, we see potential. The ultimate

creative enabler.

Welcome to the many sides of search.

Microsoft AdvertisingOverview 2010–2011

45



Information

Develop is an independent Graphic Design studio based in the West of Yorkshire, United Kingdom. Founded in 2009 by two long term collaborators (Matthew D. Kenyon & Robert Cooper) from the North and South of England; Develop works closely with its clients and partners to create strong, memorable, and moving visual ideas, across a wide variety of disciplines. An endless passion for design and technology, combined with a thorough understanding of print, web and motion processes; Develop applies its creative vision without boundaries across current and emerging platforms.

Clients

American Licorice Co.ATTIKBBCCanonDellDentsu AmericaDizzee RascalGGi EntertainmentHass Avocado BoardHästensHyundaiLovebytes MadeByPiMajor League SoccerMicrosoftMicrosoft Games StudiosMiracle Grow (parent company)NTTOrangeDotPonyRare UKSonyToyotaUnion BankVirgin AtlanticXL RecordingsYowza!!

Graphic Design

Identity SystemsDesign ConceptsCampaign Executions3D VisualisationMotion GraphicsArt DirectionTypographic DesignIllustration

Print Design

BooksBrochuresMagazinesPackagingCorporate LiteratureAnnual ReportsApparel

Interactive

Web DesignApplication and UI DesignHTML/JS/CSS/PHPContent Management SystemsVisual Presentations

Location

Develop Studio Ltd.Studio 2, The Art House, Drury LaneWakefield WF1 2TEEngland

Contact [email protected]+44 (0)113 815 1130

Company Info

Registered in England and Wales.Reg No. 7365679VAT No. GB 997 4365 54