Developer TokenTips & QA
Gustavo Moreira
● How does it work?
● 5 tips to get it approved fast!
● Q&A
Agenda
How does it work?
App ID not Account Permissions
● It is just a key to be sent with the request
● It doesn't identify an account○ (it identifies the application/organization that is
issuing the API request)
● Grants application/organization access to the API, not to the account!
● It can be used with different accounts
App ID not Account Permissions
Accounts
MCC 1
Token
Accounts
MCC 2
Accounts
Sub-MCC
5 tips to get the Token approved
fast!
1. MCC Top Level
● Apply for the token from the top level MCC○ Go to -> Account Settings -> AdWords API
Center● The more active accounts you have under
it, the better!● This is to make sure you are an active
AdWords user● For small MCCs: need provide more
details/justification in the Design Doc!
2. Provide a Valid Email Address
● The email is the main channel of communication with the approval team
● Provide a valid one, that you check frequently○ If you have an alias, use that!
● Watch the Spam box. Sometimes it ends up there…
● If you have an alias, use that● Check it regularly!
3. Billing and T&Cs
● Sign the Term & Conditions!● The Billing info requirement is being
removed from the process○ In the mean time, you do not need to fill it out
● You will be asked to choose your country of business after the change
4. Fill the "New Token" form
● Shortly after requesting it, you will receive this form via email○ It will be sent to the address you entered in the
request form● Fill it correctly, and as soon as possible● The form is sent to you right away● After submitting it, a reviewer will reach
out to you in less than one business day
5. Meaningful Project Description
● The approval team wants to make sure you are doing it right
● Provide a good short description of your project○ Explain what you are doing○ Mention what will be internal and public (clients)○ Talk about the AdWords features you will use
● Also mention the tools you will use!○ AwReporting?
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