DesigningInformation
By Peter “Deuce” Bradshaw
Peter “Deuce” Brad
shaw
@Brads
hawL
aw
I want to begin by sharing my train of thought...
When I started taking photos, my grandpa always reminded me to...
Composition!Pay Attention to
So I checked out a lesson by
Jason Manley of ConceptArt.org
(it was on sale at the time)
http://theartdepartment.org/downloads/jason-manley-composition
I learned thatGreat pictures are Immersive
It’s not only about the Content...Lego thriller?How did he join them?
Wonder if he’s knitting for granny
Restaging of “American Beauty”?How’d he get homeless?
Did Solo get trigger happy again?
Are troopers in a Flying ‘V’ more aerodynamic?
Is this Vader’s campaign picture?
Variation
Repetition
Economy
Emphasis Balance
Unity
Rhythm
Movement & Continuity
...But also the Design.
Where is your eye drawn and why is it pulled there?
Variation
Repetition
Economy
Emphasis Balance
Unity
Rhythm
Movement & Continuity
Where is your eye drawn and why is it pulled there?
While sitting through a Trusts &
Estates lecture, I started feeling annoyed.
Because I was being hit in the
face with information
SO.....
And then an analogy happened...
I started thinking of the
presentation of information in
terms of Design and Water...
Splashing One Stream, Pressure on One Element
Multiple Streams,Pressure on Multiple Elements
Spraying
Immersive
Pool of Info,
Enough Pressure
on Each Element
“Great presentations are like great pictures. They’re Immersive because they’ve been designed well.”
By using Design we can make
presentations more Immersive
How Are You
Presenting?Think about delivery.
Think about Design.
SplashingSpraying
Immersing
Let’s talk about Design in more detail...
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation
Repeat elements to emphasize their importance
RepetitionPeople search for patterns.
Make repetition of important points a pattern.
Economy
Not this kind of Economy
Economy
Leaving only the essentials, ensures the audience won’t be
overloaded with more than they can retain.
Remove unnecessary elements to create emphasis
Variation
Variation
Repeated elements should have minor variation
Variation helps create a sense of Movement, even where there is repetition
BalanceGive equal emphasis
to points of equal importance
Know what info is useful to your audience.
Audiences fixate on points that are over emphasized
Continuity
Know what info
is useful to
your audience.Each element
leads to
the next
Elements lead to each other, rather than creating hard-to-
follow leaps
Movement
Be mindful of
your speed and
progress
Movement can establish Emphasis & Balance. The more time spent
on an element, the more important it appears.
Vary pacing,
timing, and
transitions
between elements
Rhythm ensures that your audience isn’t bored. A bored Audience can’t be immersed
in your informationRhythm
All the elements working together to make the presentation effectiveUnity
Was that information Immersive?
Let’s look at what I’ve done...
So those are the elements of Design...
(I’m going to assume you said “Yes”)
Repetition of the topic
in the bottom left corner
Repetition in the bottom right
of information about the topic
Economy of elements
& words on each slide
Variation of the
number of elements
on each slide,
placement, and sizes
Balance strong emphasis on
center image & weight of info on
the bottom for stability
Continuity similar size,
shape and style of elements on each slide
Movement from center image, to bottom-left title, to info stickies
Rhythm of slides is based on the
amount of info placed on each slide
Unity of all elements AND the elements of Design
But what about verbal or other
styles of teaching?
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
VariationRepeat important points and bring the presentation 360,
back to the beginning whenever possible
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation Simplify not only the amount of information you’re telling people, but also the amount
and level of the WORDS you’re using.
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation Vary not only the tone of your voice but your body language.
You don’t have to be a Muppet, but make big gestures
and speak loudly for major points.
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation Make sure that you don’t pack in all the information in one
place. Think about where your major points balance them
against minor points and discussion.
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation Points should flow from one speaking point to the next.
Jumping quickly from topic to topic creates a jerky feel that will give listeners whiplash.
GOOD TRANSITIONS!
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation Don’t waste your listeners time. Pack in the information, but use economy, balance and continuity to keep listeners’
attention and don’t overwhelm them.
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation Think about a piece of music. It needs to change tempos and
rhythms to express more emotion. You should do the
same while speaking.
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation Finally, Unity will bring everything together. It’s not just about one point to the next, but rather about the
experience that you’re creating.
...So....
All of this...
These Design elements still apply!!
Repetition
Economy
Rhythm
BalanceContinuity
Unity
Movement
Variation...and all of this...
...comes together to...
Make ItImmersive
Photo Bibliography:Slide 1, 41: seanmcgrath, http://www.flickr.com/photos/mcgraths/3461327826/Slides 2, 4, 5, 11, 16: Peter “Deuce” Bradshaw, trumpete3, http://www.flickr.com/photos/trumpete3Slides 6 - 10: Mike Stimpson, Balakov, http://www.flickr.com/photos/balakovSlides 11, 13, 18: Cayusa, http://www.flickr.com/photos/cayusa/2415129624/Slides 11, 14, 18: _Wiedz, http://www.flickr.com/photos/awiederhoeft/2640405129/in/pool-70864224@N00Slide 15, 18: Sandor Weisz, santheo, http://www.flickr.com/photos/santheo/531632789/Slide 20, 30-40: greenchartreuse, http://www.flickr.com/photos/greenchartreuse/1160597231/Slide 22, 30-40: Andreas Levers, 96dpi, http://www.flickr.com/photos/96dpi/4032198061/Slide 23, 30-40: Edson Hong, http://www.flickr.com/photos/edsonhong1/5242124138/Slide 24, 30-40: garryknight, http://www.flickr.com/photos/garryknight/2477064586/Slide 25, 30-40: xeeliz, http://www.flickr.com/photos/xeeliz/153916908/Slide 26, 30-40: .Timbo., http://www.flickr.com/photos/tim_peters/4987181187/Slide 27, 30-40: BdwayDiva1, http://www.flickr.com/photos/bdwaydiva1/2306372642/Slide 28, 30-40: West Point Public Affairs, http://www.flickr.com/photos/west_point/5629842204/in/photostream/Stickies: http://www.fuzzimo.com/free-vector-post-it-notes-push-pins
Also...All photos for this project were found on Flickr.
I do not have, nor do I claim to have any rights to use these photos beyond
those given by their licenses.
Accordingly:
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