Download - Designing for next steps - A forward moving Web experience

1. Designing for next steps (a forward moving Web experience)@nickdenardis #heweb12 #mcs5

2. @nickdenardis@nickdenardis #heweb12 #mcs5

3. Associate Director of Web Communications Wayne State University hp://wayne.edu/ Host of EDU Checkup hp://educheckup.com/ Curator of EDU Snippits hp://edusnippits.com/@nickdenardis #heweb12 #mcs5

4. Information Architecture the art and science of organizing and labeling websites, intranets, online communities and soware to support usability. - Information Architecture Institute@nickdenardis #heweb12 #mcs5

5. @nickdenardis #heweb12 #mcs5

8. User Experience a persons perceptions and responses that result from the use or anticipated use of a product, system or service" - ISO 9241-210@nickdenardis #heweb12 #mcs5

9. Good Design != Good UX@nickdenardis #heweb12 #mcs5

10. Good UX = Good Design@nickdenardis #heweb12 #mcs5

11. 1. Junk 2. 3. 4.@nickdenardis #heweb12 #mcs5

12. Care.@nickdenardis #heweb12 #mcs5

13. First Impressions@nickdenardis #heweb12 #mcs5

14. Can I trust this page? Is the information up to date? Can I use this page as a resource in the future? What do they want me to do on this page?@nickdenardis #heweb12 #mcs5

20. 1. Junk 2. Good 3. 4.@nickdenardis #heweb12 #mcs5

21. Test early, test oen.@nickdenardis #heweb12 #mcs5

29. Woopra@nickdenardis #heweb12 #mcs5

30. Silos get in the way of your users@nickdenardis #heweb12 #mcs5

36. 1. Junk 2. Good 3. Great 4.@nickdenardis #heweb12 #mcs5

37. Use a human proxy@nickdenardis #heweb12 #mcs5

41. We have limited time@nickdenardis #heweb12 #mcs5

42. ClickTale@nickdenardis #heweb12 #mcs5

44. People suck at reading online@nickdenardis #heweb12 #mcs5

48. 1. Junk 2. Good 3. Great 4. Rememberable@nickdenardis #heweb12 #mcs5

49. #lilebigdetails hp://lilebigdetails.com/@nickdenardis #heweb12 #mcs5

50. Error messages maer@nickdenardis #heweb12 #mcs5

52. Reduce the barrier to completion@nickdenardis #heweb12 #mcs5

58. Creepy!@nickdenardis #heweb12 #mcs5

59. Details maer (pixels dont)@nickdenardis #heweb12 #mcs5

66. 1. Junk Get a baseline understanding of your visitors 2. Good Entice them to get just one step further 3. Great Walk along their journey 4. Rememberable Adding a few #lilebigdetails@nickdenardis #heweb12 #mcs5

67. Resources google.com/analytics slickplan.com woopra.com clicktale.com lilebigdetails.com@nickdenardis #heweb12 #mcs5

68. ank You hps://speakerdeck.com/u/nickdenardis hp://nickdenardis.com@nickdenardis #heweb12 #mcs5