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!"# $!%!# &f b#'() #()%)#*
Designingfor Engagement
Presentation by: VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
IHAZTHIS ADD/ADHD
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!"#$%#&'( (!v!()
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
- .
.....
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvinceVINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | @whoisvince
TUMBLR SCOUTMOB* EVERNOTE
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VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
w*+ )#)!r%#,)?
VINCENT BASKERVILLE | @whoisvince
Unlike Page View metrics, !visitors, returning visitors,
& conversions", nothing instantly tells you what
you need to know.
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
$*r!! (!v!r)#f !&-'-!"!&$
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
- - -
THREE LEVERS OF ENGAGEMENT
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VINCENT BASKERVILLE | @whoisvince
ENGAGEMENT LOOP
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.
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
)$!p) $# p,$ 'r%&- #& %$
VINCENT BASKERVILLE | @whoisvince
1. MAKE A STRONG FIRST IMPRESSION
VINCENT BASKERVILLE | @whoisvince
- EXPLAIN HOW YOUR PRODUCT WORKS
- MOTIVATE OUR USERS TO GET STARTED
- LET YOUR USERS KNOW HOW TO GET HELP, IF & WHEN THEY NEED IT
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
2. GRADUALLY EXPOSE THE DEPTH OF YOUR
PRODUCT
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VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
DEEPER BENEfiTS SHOULDN’T BE FOCUSED ON IMMEDIATELY.
WHO CARES ABOUT DATA ANALYTICS BEFORE THEY HAVE DATA, OR
KEYBOARD SHORTCUTS BEFORE THEY’VE USED ANY FEATURES?
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3. ANNOUNCE FEATURES & IMPROVEMENTS IN THE
APPLICATION
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VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
1.
2.
3.
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!&-'-!"!&$ (#'.)
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- - -
THREE ENGAGEMENT LOAD TYPES
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—
,
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VINCENT BASKERVILLE | @whoisvince
VINCENT BASKERVILLE | @whoisvince
.
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THE BIG QUESTION
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IT DEPENDS
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