ModernHuman.MH

Designing Compelling Intranets.

Presented by Paul-Jervis Heath on Friday 30 August 2013.

Photo creditFlickr user mhaithaca - http://bit.ly/16KLrU9

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~20%email open rate

Time

Clic

k D

ensit

y

~3.4hhalf-life of an email

There has been a shift away from push communication to pull communication.

🕅🕆🕋Photo creditFlickr user Great Beyond - http://bit.ly/16oYU3C

Intranets can become a destination.

Creating the default starting place for IBM employees…

Administrators Academics Students

Indifference

Hyg

iene

Fac

tors

(Usa

bilit

y)D

iffer

entia

tion

(Exp

erie

nce)

Understandable

Interesting

Useful

Compelling

Indispensable

Advocacy

Focus groups are not design research.

Usability testing is vital but it will not uncover users’ needs.

image of mental model

Getting inside peoples’ heads is the only way to uncover their latent needs.

Consumer devices continue to raise our users’ expectations of technology.

79% 70%use their smartphones to

help with shoppinguse their smartphones whilst

standing in a store

The rate of adoption is accelerating

(Time to Reach 150 Million Users)

89 years

38 years

14 years

7years

5 years

Cambridge University’s website just became available on a mobile.

Google are about to put the internet directly into your right eye.

Uni"ed Presentation Of Services

Digital

Photo creditFlickr user evan.chakroff - http://bit.ly/1ak8HMs

©

Wearable Mobile Dedicated Devicee.g. kindle

or kiosk

Tablet Large Displays

📰 ✎Managed Collaboration Social

Photo creditFlickr user Phillie Casablanca - http://bit.ly/18ReHsh

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Refer,Learn,

Publish

Social

Collaboration

Managed

Real-time, unpredictable

Creative, Co-ordinated, Goal Oriented

Authoritative, Stable, Reference

Work,Create,

Do

Discover,Discuss

Functionality News Content

+ +

Centralised.

Decentralised.

Distributed.

• Identifying the right applications can turn intranets into an indispensable tool.

• Design research helps you identify the right balance of functionality, news and content.

• Entropy is a fact of life, it can be designed for.

• Centralised, decentralised and distributed models can be applied to information architecture, content strategy and governance.

Wait. What was that again?

🕅🕆🕇🕊Photo credit

Flickr user djking - http://bit.ly/13ObNXf

Paul-Jervis Heathpaul@modernhuman.co@pauljervisheath

ModernHuman.We use human-centred design to help businesses invent their future. We’re a design practice & innovation consultancy. Find out more at http://modernhuman.co

🕅🕆Photo credit

Flickr user andreaskopp - http://bit.ly/12yywna

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