1. BROAD DESIGN THINKING AND APPROCH policiti for NCP Pune
DESIGN THINKING & CREATIVE EXPLORATION
2. NCP CLOCK CLEANUP Flatter NCP Clock Lets clean up the clock
rst. Needs a flat makeover. Think how it will look as an app icon
on iOS/Android. Circle vs Oval, clean the T Circle hook to match
the clock body? Thinner than body line width, cleaner T
Borderless/Thinner Single colour, no borders Thin width Simplify
the foot Looks very serif Lets get rid of the protruding parts
Design Inspirations NCP CLOCK CLEANUP
3. THE MODERN CLOCK The Mahindra story began in 1945 with two
men on a mission. When J.C. and K.C. Mahindra met Barney Roos, the
inventor of the rugged general purpose vehicle, and had a flash of
inspiration: Wouldnt this iconic vehicle, invincible and
unconquered in World War II, be ideal for Indias terrain and its
kutcha rural roads? The answer was the Willys jeep, the first
utility vehicle produced in India.
4. ORIGINAL LOGO REVISED LOGO CLOCK TRANSITION
5. COLOUR PALETTE
6. BRAND BOOK 05 #NCPFOR HEALTHCARE #NCPFOR EDuCATION
APPLICATIONSCOMPARISONS NCP FLAG BADGES APP ICON APPLICATIONS
7. BRAND BOOK TyPOGRAPHy AND LOGO 07 The Mahindra story began
in 1945 with two men on a mission. When J.C. and K.C. Mahindra met
Barney Roos, the inventor of the rugged general purpose vehicle,
and had a flash of inspiration: Wouldnt this iconic vehicle,
invincible and unconquered in World War II, be ideal for Indias
terrain and its kutcha rural roads? The answer was the Willys jeep,
the first utility vehicle produced in India. Early pioneers of
globalisation, the brothers collaborated with a wide range of
international companies. Before long, Mahindras reach extended to
steel, tractors, telecom and more. As we accelerate in the 21st
century, we will continue to pursue innovative ideas that enable
people to Rise. Weve come a long way, but our journey in becoming a
top global brand has just begun. www.ncp.org.in 1 2 1. Name of the
party: Figuring out the font 2. website: Arial Regular
TYPOGRAPHY
8. BRAND BOOK TyPOGRAPHy IN APPLICATIONS APPLICATION #wewantncp
#progressivepune facbook.com/ncppune LETS VOTE FOR THE GIRL CHILD
EDUCATION www.ncp.org.in #wewantncp #progressivepune
facbook.com/ncppune LETS VOTE FOR THE GIRL CHILD EDUCATION
www.ncp.org.in 1 2 3 1. Headline: Arial Regular & Bold 2.
Hashtags: Arial Regular 3. Logo (refer to page 3) #wewantncp
#progressivepune facbook.com/ncppune LETS VOTE FOR AFFORDABLE
HEALTHCARE www.ncp.org.in 09 APPLICATIONSTYPOGRAPHY
9. BRAND BOOK PHOTOGRAPHyPHOTOGRAPHY STYLE
10. BRAND BOOK PATTERNS HEALTH CARE EDUCATION The Mahindra
story began in 1945 with two men on a mission. When J.C. and K.C.
Mahindra met Barney Roos, the inventor of the rugged general
purpose vehicle, and had a flash of inspiration: Wouldnt this
iconic vehicle, invincible and unconquered in World War II, be
ideal for Indias terrain and its kutcha rural roads? The answer was
the Willys jeep, the first utility vehicle produced in India. Early
pioneers of globalisation, the brothers collaborated with a wide
range of international companies. Before long, Mahindras reach
extended to steel, tractors, telecom and more. As we accelerate in
the 21st century, we will continue to pursue innovative ideas that
enable people to Rise. Weve come a long way, but our journey in
becoming a top global brand has just begun. ONWARDS & UPWARDS
we are NCPROGRESSIVE. we are NCPune. Weve spearheaded social reform
in Maharashtra, nurtured women leaders, and remain open to new
ideas and new thinking, such as climate change and global trade.
Visit NCPune.com for more. ONWARDS & UPWARDS we are
NCPERSONABLE. we are NCPune. we exist to empower new leaders and
citizens, to represent their causes and solve their problems. we
are approachable, engaging and always ready to listen. Visit
NCPune.com for more. GRAPHIC DEVICE
11. ONWARDS & UPWARDS we are NCPROGRESSIVE. we are NCPune.
Weve spearheaded social reform in Maharashtra, nurtured women
leaders, and remain open to new ideas and new thinking, such as
climate change and global trade. Visit NCPune.com for more.
12. ONWARDS & UPWARDS SAY HELLO TO A NEW TOMORROW. SAY
HELLO TO NCPUNE. NCPROGRESSIVE | NCPROACTIVE | NCPERSONABLE visit
NCPune.com for more.
13. NCPROACTIVE LETS VOTE FOR PROTECTING THE ENVIRONMENT
ONWARDS & UPWARDS NCPROGRESSIVE LETS VOTE FOR AFFRODABLE
HEALTHCARE ONWARDS & UPWARDS NCPROGRESSIVE LETS VOTE FOR
EDUCATION FOR ALL ONWARDS & UPWARDS
14. & UPWARDS NCPROGRESSIVE WERE CITIZEN-CENTRIC AND FOR
US, THE FUTURE OF PUNE COMES FIRST WE ARE NCPUNE ONWARDS &
UPWARDS NCPROACTIVE WE SEE OURSELVES FIRST AND FOREMOST AS PROBLEMS
SOLVERS, PROVIDING SOLUTIONS ON A DAY-TO-DAY BASIS WE ARE NCPUNE
NCPERSONABLE WERE HUMBLE AND ALWAYS READY FOR A CHAT WHERE WE
LISTEN FIRST AND TALK LATER WE ARE NCPUNE ONWARDS &
UPWARDS
15. BRAND BOOK PATTERNS HEALTH CARE EDUCATION The Mahindra
story began in 1945 with two men on a mission. When J.C. and K.C.
Mahindra met Barney Roos, the inventor of the rugged general
purpose vehicle, and had a flash of inspiration: Wouldnt this
iconic vehicle, invincible and unconquered in World War II, be
ideal for Indias terrain and its kutcha rural roads? The answer was
the Willys jeep, the first utility vehicle produced in India. Early
pioneers of globalisation, the brothers collaborated with a wide
range of international companies. Before long, Mahindras reach
extended to steel, tractors, telecom and more. As we accelerate in
the 21st century, we will continue to pursue innovative ideas that
enable people to Rise. Weve come a long way, but our journey in
becoming a top global brand has just begun. PATTERNS