Presenter: Gary Barber
Design Synthesis - From Research to Design
CC: https://www.flickr.com/photos/37388341@N00/1495948782
Flow Diagrams
© Gary Barber 2014
•Understand and visualise actions•Need an archetypical path•Identify inefficiencies & opportunities
Concept Mapping
© Gary Barber 2014
•Need simply think through and illustrate a complicated idea •Illustrate relationship between people, system or objects
Eco System Mapping
© Gary Barber 2014
•Making an innovative product or service•Need to show and understand a large context of a product•Want to describe brand relationships
Customer Journeys
© Gary Barber 2014
•Making an innovative product or service•Need to show and understand a timeline of a product•Want to describe brand relationships •Want to identify new brand opportunities
Reframing
© Gary Barber 2014
•Making an innovative product or service•Need to expand product into new areas
Insight Combination
© Gary Barber 2014
•Making an innovative product or service•Need a number of new ideas
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