Jonathan Bates (612) 578 0222 [email protected]
Jonathan Bates (612) 578 0222 [email protected]
Jonathan Bates
Presentation of Design Work, Site Architecture & BrandingRevised March 2009
More portfolio and client information at www.jonbatesdesign.com
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
My Background6 years experience at CNET Networks 1996-1998, Director of Multimedia 2001-2003, Design Director
(Commerce, All Network Sites)
Roles/Responsibilities Manage creative + production staff (4-30+) Oversee sub-brand designs, redesigns &
daily production for 13 properties worldwide Develop & design new commerce systems
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
My Background@Home Network Senior Producer, Multimedia
Roles/Responsibilities Produced daily broadband video content for
1.2 million subscriber portal Managed production staff and
videographers Responsible for content syndication
relationships with CNN, Bloomberg, NBC…
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
My BackgroundJon Bates Design Creative Director
Roles/Responsibilities Multimedia and dynamic Flash, AIR and Silverlight
content Branding solutions and web development for
small and medium-sized clients Commerce integration Production systems integration and training Content planning & site architecture
Jonathan Bates (612) 578 0222 [email protected]
Jonathan Bates (612) 578 0222 [email protected]
Web user experience / UI / designDesigns, concepts and projects by Jonathan Bates
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience
eCatalog Best 100 ProductseCatalog is a product directory system
viewable on- or offline.
Tight page load restrictions
Vendor-maintained product required intuitive content production tools
Commerce solution for CNET allowed vendors to distribute and maintain product while delivering click-through revenue back to CNET
End product generated major revenue for advertisers and CNET Networks
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience
Apple eMac Retailer ToolkitThe Retailer Toolkit was an online
system for sales team product training
Watch-and-Quiz format highlighted selling points, specs and more
Test results sent to store manager, then sent for aggregation by Apple
Apple was ensured greater consistency in sales practices and retail proficiency
Retail managers able to measure staff proficiency and target re-training
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience
CNET Reviews site redesign‘Reviews’ is the primary commerce
engine and revenue producer for CNET
Redesign included new commerce back-end, new ad system & new network-wide common templates
Needed to improve user & vendor experience without confusing them
Business-critical redesign: failure would cripple revenue network-wide
Site traffic and click revenue both improved beyond target goals
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / User interface (application)
Solonis Portal redesignThe Portal is a total-business interface
for sales, inventory and reporting
Existing product was clunky and unintuitive, causing user complaints
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Solonis Portal redesignThe Portal is a total-business interface for
sales, inventory and reporting
Existing product was clunky and unintuitive, causing user complaints
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded
Portfolio / User interface (application)
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / User interface (application)
Solonis Portal redesignThe Portal is a total-business interface
for sales, inventory and reporting
Existing product was clunky and unintuitive, causing user complaints
New UI and architecture used familiar icon and common UI tools
Introduced new ‘Help’ system and running ‘Tips’ footer to educate user
Main navigation stayed consistent, allowing users to feel grounded
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience
HP Change internal promotionHP staff worldwide needed to be
included in the roll-out of HP’s new ads
Online web format replaced previous print brochure approach, resulting in significant budget savings
Tracking system gave HP metrics on internal awareness, which brochures did not offer
Online format allowed tweaking and revisions; brochure required 6-12 weeks advance for printing
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience
ZDNet worldwide redesignCNET acquired ZDNet in 2001, requiring the
rebuild of all properties worldwide to work with ad, content and analysis systems at CNET
Conversion of 5+ years static pages to dynamic publishing system pages
Conversion of unmanaged sites to common network-wide templates
Integration with CNET ad & analysis while keeping previous ZD ‘buys’ online
6 month timeline, business critical
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience + Brand development
HotGigs site launch designContract staffing site needed new
brand, site design & marketing campaign
Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience + Brand development
HotGigs site launch designContract staffing site needed new
brand, site design & marketing campaign
Wide range of visitors required UI with ‘fast-track’ tools for savvy users and simple tools for newer users
Formidable competition meant HotGigs had to offer unique tools, services and approach
New product launch included publishing system and analysis integration, all during development
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience + Brand development
iFeel RapidChart patient toolPC-based and mobile application for
clinic patient records management, charting and history review
Created in Silverlight and Sharepoint 2007
Mobility of application allowed use on office computers, PDAs, Smartphones and as a widget
Built on 128-bit secure DES-grade architecture
Encrypted database feeds via XML
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience + Brand development
Mark Farina record releaseSite to accompany release of new
album by major San Francisco record producer
Created ‘Air Farina’ concept as homage to old-style airline safety guides
Client was so pleased with concept that album was renamed ‘Air Farina’ and new song written with same name
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + rebranding
Sabri Properties rebrandingProperty developer with ‘image
problem’ needed to rebrand & educate
Refocused site content around community involvement and donations, which had not been widely publicized
Many images from communities where Sabri developed, to give current residents sense of ownership
Press section revamped and included photos and bios highlighting good
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience + Brand development
ChickFlick Productions siteSite for independent film release “See
How They Run”, a documentary about the mayoral race in San Francisco.
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Portfolio / Site design + User experience + Brand development
Jiwire.com site designNew launch site for provider of high-
speed wireless Internet information, products and services
Jonathan Bates (612) 578 0222 [email protected]
Jonathan Bates (612) 578 0222 [email protected]
Presentation design / print projectsDesigns and concepts by Jonathan Bates
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Presentation designWalker Art Center /HGA ArchitectsPresentation for donors and foundation
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Presentation designEntry House, Inc.Presentation for non-profit human services
organization
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Presentation designSabri PropertiesNew construction presentation for city review
and community impact meetings
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Presentation designSabri PropertiesNew construction presentation for city review
and community impact meetings
Jonathan Bates (612) 578 0222 [email protected]
Jonathan Bates (612) 578 0222 [email protected]
Identity design & brand buildingDesigns and concepts by Jonathan Bates
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Identity & BrandsEchezeaux RestaurantTotal identity system
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Identity & BrandsForeign Cinema RestaurantLogo design and ad campaign
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Identity & BrandsChickFlick ProductionsLogo design and identity system
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Identity & Brands101Blu restaurantLogo design and identity system
Jonathan Bates (612) 578 0222 [email protected]
Jonathan Bates (612) 578 0222 [email protected]
Other design and ad developmentDesigns and concepts by Jonathan Bates
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Advertising designCalifornia Freedom Coalition2002 campaign for bus-stop ads by anti-Iraq
war organization for worldwide protest
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Advertising design3M CorporationAd campaign for new industrial fire barrier
product line
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Brand designIMPOSSIBLE FABRICSRebranding, ad campaign &
corporate collateral system
Jonathan Bates (612) 578 0222 [email protected] 8, 2023 Revision
Broadcast design & productionFox TV 1999 Emmy AwardsSegment for Emmy Awards show(Concept producer; designer; motion graphics
supervisor)
Jonathan Bates (612) 578 0222 [email protected]
Jonathan Bates (612) 578 0222 [email protected]
Jonathan [email protected]
(612) 578 0222
Thank you for your interest!
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