‘Design, make and service ina digital world - A Siemensperspective on Industry 4.0’Growing your Service Business in an age of digital disruptionBrian Holliday - Managing Director, Siemens Digital Factory
BrianHolliday01
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• The industrial digital transformation impacting design,
manufacturing and service
• Industry 4.0 and the ideas it introduced
• The digital factory and our journey so far
• Making data work better for our service organisation
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Digitalizationchanges
everything
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Digitalization Changes Everything, EverywhereThe pace of technological advances is fueling digital transformation
DRONES
3DPRINTING
INDUSTRIALROBOTS
SENSORS
SMARTPHONES
COST PER UNIT
2013
2014
$40,000$100
2007
2014
2007
2007
2007
2014
2007
2015
The cost of key technologies is falling
Cost of technology200
100
10
1
0
$ PER 1 MILLION TRANSISTORS
Source: Accenture Technology Vision 2015
Transistor density
’92 ’93 ’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ‘13 ’14 ’15 ’16
Source: Leading Technology Research Vendor
$100,000$700
$550,000$20,000$30,000
$80$449
$10
100000
10000
1000
100
10
1000000
1000 TRANSISTOR COUNT
Implications of Moore’s Law
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Productdesign
Productionplanning
Productionengineering
Productionexecution
Services
Manufacturers with the longest lead times and most complex products have the most to gain
Digitalization is also a vehicle for newer, more agile companies to leap ahead of existing market leaders
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Man
ufac
turin
gis
chan
ging
Indu
stry
4.0
–th
ree
key
elem
ents
Afo
urth
indu
stria
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The Future of ManufacturingIndustry 4.0
Increase efficiency1 Shortertime-to-market
2 Enhance flexibility3
• Shorter innovation cycles• More complex products• Larger data volumes
• Individualized massproduction
• Greater market volatility• High productivity
Increasingcompetitiveness
• Energy and resourceefficiency are decisivefactors of competitiveness
Production network
Flexible value chains withinformation available in realtimeacross company boundaries
1
Fusion of virtual and real world
Integration of product design andproduction engineering for shortertime to market
2
Cyber-physical systems
Modular production unitswith complete and consistentvirtual image
3
The digital model is always up-to-date and is extendedover the entire lifecycle
• Software / Informatics
• Mechanics
• Electronics
• Automation, HMI
• Safety, security
Cyber-physical system (CPS)
Physical production
facility
Digital model
• Maintenance
• Location, identity…• Status• SW Version• Interfaces
Contains all the information…
+
ServicesProdiuctionPlanningDesign Engineering
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Industrial communicationIndustrial software and automation
Industrial servicesIndustrial security
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Productionengineering
Productdesign
Productionplanning
Productionexecution
Services
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Productdesign
Productionplanning
Productionengineering
Productionexecution
Services
Suppliers
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Productdesign
Productionplanning
Productionengineering
Productionexecution
Services
Suppliers
Outdated designsoftware limits
productpossibilities and
hamperscompetitiveness.
SOLUTIONConvergentmodeling for
additive
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Productdesign
Productionplanning
Productionengineering
Productionexecution
Services
Suppliers
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System Driven Product DevelopmentFrom disconnected models and data …
3D SIMULATION
CFD SIMULATION
1D SIMULATION
Customer Usage data
Simulation data
Test data TEST MODELING
Historical data
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System Driven Product Development…to a performance Digital Twin
3D SIMULATION
CFD SIMULATION
1D SIMULATION
Customer Usage data
Simulation data
Test data TEST MODELING
Historical data
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3D SIMULATION
System Driven Product Development… enabling Predictive Engineering Analytics
CFD SIMULATION
1D SIMULATION
Customer Usage data
Simulation data
Test data TEST MODELING
Historical data
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Productdesign
Productionplanning
Productionengineering
Productionexecution
Services
Suppliers
Digital twin ofthe product
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Productionplanning
Productionengineering
Productionexecution
Services
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Productionplanning
Productionengineering
Productionexecution
Services
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Productionplanning
Productionengineering
Productionexecution
Services
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Productionplanning
Productionengineering
Productionexecution
Services
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Production Productionengineering
Productionexecution
Services
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Totally Integrated Automation PortalYour Automation Gateway to the Digital Enterprise
SIMATIC NETIndustrial
Communication
SIMATIC IDENTIndustrial
IdentificationSIMATIC
Distributed I/OSINAMICS
Drive Systems
SIRIUSIndustrialControls
SIMATIC WinCCSCADA System
SIMATICControllers
SINUMERIKCNC
SIMOTIONMotion Control
Common Data Management
Security Integrated
DiagnosticsIntegrated
SafetyIntegrated
• Data, diagnostics, safetyand security is fullyintegrated
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Production Productionengineering
Productionexecution
Services
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Production Productionengineering
Productionexecution
Services
Digital twin of theequipment
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Production Services
Maximizeprocess
efficiency
Improvecybersecurity
Optimizeenergy consumption
Increaseavailabilityof components
MindspherePlant
Performance
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Production ServicesMindsphere
PlantPerformance
OmneoProduct
Performance
Lifecycle &Data Analytics
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“The UK’s OEM team connects the UKMachine builders to Siemens technology.
Our aim to help the customer reduce thedesign, development and machine build costswithin their business, while producing world
class machines to take to market.”Marc Booth,
OEM BusinessDevelopment Manager
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Innovative machine concepts
Define the requirement and performance criteria
Use our people, tools and products to reduce thecustomers development time and cost
Machine Green Light State &Optimize machine performance
Reduce the machine assembly time
2 3 4 5
1Power Up
Concept
Define the UserRequirementsSpecification
Design
Build
“We coach, mentor and up skill ourcustomers around the Siemenstechnology so they own their
machine process”
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Reduced complexity…… reduce our customers machine complexitythrough connectivity of techology
Individualized production……use the technology to gain the technical edge in themarket place
Reduced development costs……by creating a right first timeculture and Utilizing our tools,apps and industry knowledge
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Asset finance from Siemens Financial Services
helps foster growth and sustainability in retail
Packaging.
TRAK-RAP
Lancashire based machine manufacturer TRAKRAP provides energy efficient packaging solutions to theretail sector. The firm’s patented wrapping system uses 90% less energy and 70% less wrapping film thantraditional shrink wrapping by removing the requirement for heat tunnels
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Industrial Products Manufactured in Congleton
Today drives up to 22 kW are designed and manufactured at Congleton
MM4
MICROMASTER420/430/440
SINAMICS
G110
SIMATICET200P
SINAMICSG120
SINAMICS
G120D
SINAMICS
G110D
SINAMICS
G120P
SINAMICS
G120C
SINAMICS
G110M
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