Design DirectionsTEAM WIP
Barbora Batokova
Lauren Chapman
Jeanette Leagh
Marcus Perez Cervantes
SERVICE MEETS SOCIAL
Graduate Design Studio II
Spring 2010
School of Design
Carnegie Mellon University
OUR MARKET
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
Education / HealthcareFood / Environment / Government
Why Education?• all opportunities in surveyed markets encompass learning
• behavioral change stems from learning
• market offers broad spectrum of ideation possibilities
• contains intrinsic social and service components
• why not?
OUR MARKET
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
OUR MARKET
What we really mean is learning...
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
Touchstone Tours• observe physical and cognitive spaces to understand learning processes
• uncover unmet learning needs through explorative dialogue
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: Giant Eagle store managerobjective: understand employee communication and trainingmethod: interview
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
is just
out!
"everything
there
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: eight year-old studentobjective: understand student’s school daymethod: cultural inventory and interview
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
knowing!
"
I wish
everything
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: graduate studentobjective: understand how a person navigates an information spacemethod: think aloud protocol
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
“ Oh...are organized by the
authors’
!
"
books
last names
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: elementary school teacherobjective: understand teaching methods and classroom learningmethod: directed storytelling
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH: TOUCHSTONE TOUR
Thekidsshouldn’t have
to be the teachers
!
"
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
EXPLORATORY RESEARCH
Primary• interview with elementary school music teacher
• think aloud protocol with Giant Eagle grocery shopper
• interview with Karen, parent of an eight year–old
Secondary• education trends analysis
• TED talks
• scholarly journals and literature reviews
• XPLANA daily research updates
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
RESEARCH SYNTHESIS
What does it all mean?• our investigation uncovered areas that lack definitive opportunity space
• our research also revealed an opportunity domain in classroom learning
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
RESEARCH SYNTHESIS
• Giant Eagle employee training and integration is clear-cut process
• bookstore way-finding and sense-making is mostly straightforward
• project-based learning on the rise, but how will it work?
• parent–teacher communication valuable to student learning and growth
• cost of education major issue among educators, students, and families
• strategic play and collaborative learning in K–12 teaching methods
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
What we learned
• Giant Eagle employee training and integration
• bookstore way-finding and sense-making
• project-based learning on the rise, but how will it work?
• parent–teacher communication valuable to student learning and growth
• cost of education major issue among educators, students, and families
• strategic play and collaborative learning in K–12 teaching methods
RESEARCH SYNTHESIS
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
What we learned
1DESIGN DIRECTIONS: PROJECT-BASED LEARNING
project-based learning
23 parent–teacher communication
learning through play
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
1DESIGN DIRECTIONS: LEARNING THROUGH PLAY
project-based learning
23 parent–teacher communication
learning through play
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
1DESIGN DIRECTIONS: PARENT–TEACHER COMMUNICATION
project-based learning
23 parent–teacher communication
learning through play
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
DESIGN DIRECTIONS: THE FUTURE OF LEARNING
Ideal State
Preferred State
Preferred State
Preferred State
Proj
ect-B
ased Learning Parent & Teacher Comm
unication
Learning Through Play
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
• conduct further interviews with educators, students, and families
• speak with project-based learning experts
• visit St. Rosalia School and Grandview Elementary
• visit CYERT center for education
• research secondary resources relevant to design directions
Next Steps
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
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