Goal:Thegoalofthisdesignistogettheaudiencetogotothewebsitetolearnmoreaboutthisreadingcamp,andultimatelyregisterforcamp.

Audience:Theintendedaudienceisparentsofyoungkids(5-7).

Message:Themessageofthisisthatreadingshouldbelearnedinafun,relaxedmannerandthatreadingskillsneedtobekeptfreshoverthesummer.

Changestomyinitialdesign:

• Addedabluebackground• Changedtheimagetoincludeabook• Addedwebsite• Alteredtext• Increasedheadingsize

Changesto2nd design:

• Addedlinestocreaterepetition• Changedalignmenttoaleftalignment• Movedsubheadingtoastackedpositionnexttotheheading• Changedpicturetoreflectarelaxedsummerday

Changesto3rd design:

• Addedacontrastingblackbartothetopandbottom• Removedallbuttworepetitivelines• Removedtheorangecolorbythelines

Changesto4th design

• Changedbackgroundcolortogreentomatchthepicture• Changedthecoloroftherepetitivelines• Addedboldwordstotext

Changesto5th design:

• Addedcontrastingfontsfortheheadingandsubheading• Addedorangelinestocomplimentthegreen• Highlightedkeywordsinadarkershadeofgreen