PLAN
CREATIVE
EXECUTION
DefiningCreative StrategyBy Balind Sieber
@BalindSieber | Balind.co | [email protected]
1
Creative Strategy is where Planning meets Execution Planning is the Marketing road map for a product or brand - Execution is the deliverables with which the Target engages
2
Creative Strategy focusses on targets that have similar Leverage PointsA Leverage Point is a way that the Targets interact with each other *
3
* It’s something we can use to influence them
Design is a subset of creative but is often incorrectly referred to as creativeThis is because Design is where the client can judge the creative pieces all together for the first time *
4
* In Digital, Creative is the Strategy, Copy, UX/UI Design, and the Front-End Development
Creative Strategy is usually championed by a Planner, Creative Director, or a CopywriterBut it's a skill that can be employed by anyone who can concept a Plan into an Execution
5
The role of the Creative Strategist internally:Allow all stakeholders to shape the Creative without altering it’s original vision
6
The role of the Creative Strategist externally:Ensure the Creative appears to have come from one mind rather than by committee
7
Top Related