Decoding Market Evolution
What is evolution?
Process of Transformation
Analyze the Past
Evaluate Trends
Decipher the future
The beauty of evolution
Evolution of Indian Retail
How and where Indians Shop
Small Kirana Large Kirana Modern Retail E-TailingChemist Fancy
Main Shopping Top Up ShoppingMeal for Today Emergency ShoppingOthers
Share of Trips
Share of Spends
Change Agent: GDP Growth
12% to GDP 8% to Employment
Change Agent: LSM Shift
Deprived
Aspirers
Seekers and Strivers
India getting affluent
Rapid increase in middle and upper middle class
Opportunities for Brands
Opportunity to build new categories
Change Agent: Non Food & Grocery Spends
Change Agent: Urbanization
Change Agent: Infrastructure
Change Agent: Technology
Change Agent: Media Reach
Change Agent: Modern Trade
Emerging Trend: FDI in Retail
Emerging Trend: E-Tailing at Inflection Point
Emerging Trend: Active Brand Engagement
Continuing Trend: Brand Consciousness
Continuing Trend: Evolution of Trade
Summary
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